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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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Concept Testing Examples and Methods for SaaS

Userpilot

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Airbnb failed to concept test its logo and faced ridicule due to its design.

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How Mobile Customer Loyalty Programs Increase Customer Retention and Drive Revenue (with Examples)

Alchemer Mobile

84% of consumers say they’re more likely to stick with a brand that has a loyalty program. Brands save money by increasing retention and activating their current customers for repeat purchases. Increase the number of referrals: Killing two birds with one stone, companies can reward customers for referring friends. Free shipping.

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Product Management 101: Running User Testing Sessions

Userpilot

The term “user testing” is one I’ve seen make the rounds quite a bit in the product management world. But did you know that “user testing” isn’t actually the correct term? When thinking of user testing, many people actually mean usability testing. What does user testing do? User research vs usability testing.

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Localization testing: why does your app, game, or website need it?

The Product Coalition

And that’s why localization testing exists: to prevent these very situations. Localization testing is usually not the first thing that development companies consider. Let’s take a closer look at localization testing, what the most essential steps are, and why you need it. What is localization testing?

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What is a conversion rate?

Intercom, Inc.

Conversion rate refers to the percentage of people who complete a desired action after being exposed to a brand’s sales and/or marketing channels, calculated against the total number of interactions (those who visited or viewed your ad, landing page, or other asset). . What is the formula to calculate conversion rate.

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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.