Remove category research-methods
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The Perfect World and the Real World of Product Research

The Product Coalition

Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. The real world has limited resources, unrealistic deadlines, and new teams that have not been able to do research at all.

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Uncovering User Pain Points: A Guide for Qualitative Researchers

UX Planet

Qualitative research plays a pivotal role in uncovering these pain points, offering valuable insights that can inform design decisions and lead to enhanced user satisfaction. In this article, we will delve into the methods and techniques that qualitative researchers can employ to effectively identify pain points in the UX design process.

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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Assumption Testing: Everything You Need to Know to Get Started

Product Talk

Does it matter what category a particular assumption falls into? Assumptions fall into five categories: desirability, feasibility, usability, viability, and ethical. The value of the categories is they help us generate assumptions that represent risk in our ideas. What is an assumption? What is an assumption test? That’s okay.

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Information Architecture Design Step-by-Step

UX Planet

Identify user needs : Understand the target audience and their needs through user research. Conduct User Research The research will help you understand people who use your product, define a user mental model, and use this information to maximize the chance that you will create a user-friendly product. UX research methods.

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The ultimate guide to willingness-to-pay

Lenny Rachitsky

She leverages the latest behavioral-science research to improve products’ conversion, engagement, and, most impactfully, pricing. She also provides two mega qualitative and quantitative templates for you to use in your own pricing research. Below, I’ll run through the different methods and pros and cons.

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Primary vs Secondary Users UX Design in SaaS

Userpilot

The first step to identifying both users is conducting extensive research. This could be through primary research methods like surveys and interviews or secondary research methods like product usage data collection. Some primary research methods include: Interviews : This involves asking questions to individuals.