Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 80

Product Research User Testing Research Software Feedback Software 80

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? Here’s the thing.

B2B 165

B2B Marketing Product Management Product Manager 165

Product Management University

MAY 24, 2021

Your product management maturity model isn’t so much about what your team can do. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. Tier 1: User Value.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. Here are a three examples of recent press release headlines for new products/features. All good, right?

Product launches 264

Product launches Product Research Weak Development Team Vision 264

The Product Coalition

JULY 9, 2023

.” — Satya Nadella Throughout my career, as a leader of product for both startups and Fortune 500 companies, I’ve had the opportunity to interview hundreds of product managers. This experience has given me a deep understanding of what differentiates an amazing product manager from an average one.

Research Software 131

Research Software Feedback Software Product Management Product Manager 131

Product Management University

SEPTEMBER 15, 2020

On the surface, solving market problems versus addressing the needs of a market might sound like semantics. Common Practice: Solving Market Problems. You have a product that addresses user needs in a certain market. You have a product that addresses user needs in a certain market.

Marketing 130

Marketing Healthcare Differentiation B2B 130

Ronke PM

MAY 8, 2024

The importance of culture-driven leadership in product management. Product management revolves around human needs, wants, and desires, making it a humbling responsibility. Influential product leaders manage their teams with well-being in mind, necessitating culture-driven leadership. Final thoughts.

Leadership 104

Leadership Reporting Tools Product Management Product Manager 104

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Vertical Market Segmentation.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Mixpanel

NOVEMBER 9, 2020

More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. These massive deals show that BI tools and data warehouses are a powerful combo that companies across the globe are incorporating into their tech stacks. Analysis depth vs. breadth. Implementation.

Data Visualization 111

Data Visualization Differentiation Analytic Tools User Testing 111

Product Management University

AUGUST 3, 2021

What are some key indicators that it’s time for a product management makeover? Just like your home decor or your wardrobe, a product management makeover is in order every few years. For example, if you target high-tech companies, consider the following market dynamics and their implications on your customers.

Customer Experience 130

Customer Experience Reporting Tools Product Management Product Manager 130

Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

Differentiation 52

Differentiation Feedback Software Product Research User Testing 52

Intercom, Inc.

SEPTEMBER 28, 2021

As Intercom grows, we’re moving into new markets and serving new customers. For product managers, this means evolving to build for upmarket companies while ensuring Intercom’s long-standing customers remain at the center of what we do. Customer behavior is more important than company size.

Feedback Software 249

Feedback Software Product Management Product Manager User Testing 249

Product Management University

MARCH 11, 2017

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. Innovation.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

Intercom, Inc.

NOVEMBER 25, 2019

As your business scales, you’ll need to carefully align your product strategy with your broader company strategy to ensure cohesive and sustainable growth. ” Unique activities : Find the differentiators that make sense for you. The meeting point of company and product strategy. Des: But not in conflict.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 85

Product Research User Testing Customer Feedback Research Software 85

Userpilot

MAY 16, 2023

We also examine a few examples of how companies use value metrics in their pricing strategy. TL;DR Value metrics are the features of a product that customers associate with its value and are happy to pay for. Once we’ve got the figures to benchmark against, let’s try to find the value metrics for your company.

Feedback Software 91

Feedback Software Analytic Tools Onboarding KPIs User Testing 91

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. ” Similarly, a product strategy is NOT a marketing plan. But those actions still need context.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend.

Product Management 217

Product Management Product Manager User Testing Feedback Software 217

Userpilot

DECEMBER 13, 2023

We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets.

Research Software 81

Research Software Analytic Tools Feedback Software User Testing 81

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 85

ChatGPT Data Visualization Onboarding KPIs Research Software 85

The Product Guy

AUGUST 13, 2020

Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Product Management University

DECEMBER 5, 2023

Here’s a simple three-step approach for your product demos that will help you sell solutions versus products. It’ll make differentiation easier and improve your sales win rates. If this is the case, longer and more difficult sales cycles lie ahead and differentiation becomes more difficult.

Demo 130

Demo Differentiation Reference Consulting 130

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 109

Education Marketing Weak Development Team User Testing 109

Lenny Rachitsky

APRIL 9, 2024

As I often do when thinking about a question, I ran a poll on Twitter and LinkedIn asking which core skills of product management folks think are most likely to be impacted/replaced by AI. Here’s the day-to-day product-shaping work of a PM, and how I believe AI will impact it: 1. Think about it—what is AI best at?

Data Visualization 117

Data Visualization ChatGPT Research Software Product Management 117

Product Management University

OCTOBER 13, 2023

For most people, the term roadmap conjures up a visual presentation of product features and delivery dates published by product management. product management publishes a feature release schedule for every product. product marketing positions the value of those features for every product.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

The Product Coalition

MARCH 23, 2022

If you’re into building up or developing an organisation or you’re deep into agile coaching, sooner or later you might come around the question for a Product Manager and/or a Product Owner. With time and experience in companies of different sizes, I have come to the conclusion that there is no universal solution.

Product Management 114

Product Management Product Manager Differentiation Agile 114

Userpilot

NOVEMBER 23, 2023

What is the impact of AI on product management? This is the main question that Malte Sholtz , the CPO and CEO at Airfocus, explored in his talk at this year’s Product Drive Summit hosted by Userpilot. Malte Scholz: Impacts of AI on Product Management. Product management is also affected by the trend.

Data Visualization 93

Data Visualization Feedback Software Analytic Tools Reporting Tools 93

Userpilot

JANUARY 14, 2024

What does 2024 have in stock for product managers ? Let’s check out 11 predictions on product management trends in 2024. TL;DR The integration of AI and ML is likely to increase but not all companies will leverage it successfully. And what challenges will they face? That’s what our article explores!

Data Visualization 78

Data Visualization Analytic Tools Feedback Software Research Software 78

The Secret PM Handbook

SEPTEMBER 16, 2016

In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? The mental models I’m going to talk about share two key characteristics: They are about about products. Who the product is for (the market).

Product Management 275

Product Management Product Manager Product Research User Testing 275

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Product Innovation Educators

AUGUST 9, 2021

The truth about product managers’ common misconceptions. Today we are talking about what may sound like fundamentals of product management, but many product managers have misconceptions about these key topics. . Previously, he was a trainer at Pragmatic Marketing. 5:40] What is a product?

Product Management 118

Product Management Product Manager Management Management 118

The Accidental Product Manager

OCTOBER 23, 2023

It’s time to try some new strategies at Peloton Image Credit: Tony Webster The Peloton product managers have had it pretty good for the last few years. When Peloton first showed up on the market, their brand of expensive at home exercise bikes really took off. Now the Peloton product managers had a problem on their hands.

Product Management 73

Product Management Product Manager User Testing Management 73

Product Management Unpacked

MARCH 5, 2019

There are many methodologies for feature prioritization in product management. If you are a product manager dealing with this, beware that one size doesn’t fit all. Choosing the right feature for the stage of development your product is in can unlock enhanced market performance. .

Reporting Tools 176

Reporting Tools Research Software Feedback Software User Testing 176

Product Innovation Educators

MARCH 27, 2023

Lessons for product managers from PDMA’s Outstanding Corporate Innovators Award Every year the Product Management and Development Association (PDMA) recognizes an organization with the Outstanding Corporate Innovators Award (OCI). Hershey, the chocolate maker, was the last winner, in 2022.

User Testing 83

User Testing Crowdsource Healthcare Finance 83

Product Management Unpacked

APRIL 27, 2020

Having spent 38 years working and most of it in product management – either as a product manager, leading product management organizations or as a CEO of a company that was ‘the product’– I have some advice for you, dear reader. Look at all the product management tools out there.

Product Management 158

Product Management Product Manager Management Management 158