Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What is product differentiation?

Differentiation 97

Differentiation Feedback Software Research Software User Testing 97

Johanna Rothman

JUNE 21, 2023

When the User is also the Buyer, as in a mass-market product, they might ask you for features. Not all mass-market Buyers are also users. Decades ago, I worked for a company that created and sold voicemail products to telecommunications companies. Because they have the money, they might ask you for features.

User Testing 89

User Testing Customer Feedback Customer Experience Differentiation 89

Userpilot

MARCH 25, 2024

Introduces key metrics that can affect your company’s value. TL;DR SaaS valuation involves assessing the current and projected value of the company, for instance, when seeking VC funding or selling. An accurate valuation is necessary to secure the right price for the company or adequate funding without diluting its share value.

Feedback Software 97

Feedback Software Analytic Tools Research Software Data Visualization 97

Product Management University

SEPTEMBER 15, 2020

On the surface, solving market problems versus addressing the needs of a market might sound like semantics. Common Practice: Solving Market Problems. You have a product that addresses user needs in a certain market. You have a product that addresses user needs in a certain market. Solving Market Problems.

Marketing 130

Marketing Healthcare Differentiation B2B 130

Mixpanel

NOVEMBER 9, 2020

More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. These massive deals show that BI tools and data warehouses are a powerful combo that companies across the globe are incorporating into their tech stacks. Implementation.

Data Visualization 111

Data Visualization Analytic Tools Differentiation User Testing 111

Mironov Consulting

DECEMBER 5, 2023

We’re in the Silly Season: companies of all sizes are doing annual planning — intending to lock down 12 months of iron-clad commitments, non-negotiable delivery dates, major organizational changes, and accurate predictions of revenue.    I’m not against planning. 

Data Visualization 78

Data Visualization Strategy Artificial Inteligence Weak Development Team 78

Gocious Blog

MARCH 1, 2024

Combatting market saturation requires strategic planning and innovation to differentiate your product and capture new market segments. Innovation helps keep your products relevant and competitive against other companies in your industry, while strategic planning and market research can open up new doors.

Marketing 59

Marketing Roadmap Differentiation Product Research 59

Userpilot

DECEMBER 13, 2023

We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets.

Research Software 92

Research Software Analytic Tools Feedback Software User Testing 92

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. When companies call me to deliver strategy workshops, it’s usually because they feel that their teams are not being “strategic” enough.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Andrew Chen

FEBRUARY 6, 2024

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). Hmm… If you find yourself at this moment, then you are already in a bad place.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Dear Strategy

OCTOBER 1, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. Key Takeaways: A product strategy and a go-to-market plan are two distinctly different, yet very much coordinated planning tools.

Differentiation 52

Differentiation Strategy Product Strategy Marketing 52

Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Research Software 98

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 110

Education Marketing Weak Development Team User Testing 110

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. What is product marketing?

Product Research 90

Product Research User Testing Research Software Feedback Software 90

Intercom, Inc.

MARCH 21, 2018

No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. Companies like Amazon understand this well and are rightly famous for their “work backwards” philosophy. The problem was marketing.

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

B2B 165

B2B Marketing Product Management Product Manager 165

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 97

User Testing Feedback Software Research Software Product Marketing 97

Valerian Tech

JUNE 26, 2023

Introduction Fintech companies continue to revolutionize the financial industry. While each company's specific circumstances and business model foster its own unique set of issues to navigate, there are a few key areas that commonly prove challenging to fintech management.

Feedback Software 52

Feedback Software User Testing User Friction Customer Feedback 52

Product Management University

DECEMBER 5, 2023

It’ll make differentiation easier and improve your sales win rates. If this is the case, longer and more difficult sales cycles lie ahead and differentiation becomes more difficult. It’s things like combatting price erosion for core products, being first to market instead of last, stemming declining market share, etc.

Demo 130

Demo Differentiation Reference Consulting 130

Product Innovation Educators

MARCH 27, 2023

Sally spent 36 years with The Dow Chemical Company and GlaxoSmithKline Consumer Healthcare. After working in R&D, Finance, Sales, and Marketing she focused her career on various areas of innovation and new product development. We look under the hood of these companies to learn how they are sustaining innovation success. [5:05]

User Testing 83

User Testing Crowdsource Healthcare Finance 83

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 142

Education Marketing Weak Development Team Advertising 142

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Alchemer Mobile

FEBRUARY 6, 2024

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Alchemer is a KKR portfolio company.

Reporting Tools 100

Reporting Tools Research Software Feedback Software User Testing 100

Messages that Matter

SEPTEMBER 10, 2019

In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Differentiation was relatively easy. However, in today’s Software as a Service (Saas) world, differentiation […].

Differentiation 40

Differentiation B2B Positioning Marketing 40

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Product Management 246

Product Management Product Manager White Paper Management 246

Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. Here are several common feedback traps I’ve seen, especially in B2B companies.

User Testing 101

User Testing Customer Feedback Feedback Software Marketing 101

B2B Product Management

JANUARY 18, 2024

Does a company really want to lose customers because of their onboarding process ? It can be used as a competitive differentiation. Do a before/after video and use it for marketing. See an example of how one company simulates this process for their sellers here : [link]. Sadly, there are not any options for FAFSA.

Customer Experience 40

Customer Experience Marketing Strategy Data Visualization 40

The Product Coalition

DECEMBER 11, 2023

TOMS — A case where purposeful value was lost Purpose without value creation leads to product and company failure. Many know TOMS, the socially driven shoe company. However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation.

Roadmap 126

Roadmap Healthcare Reporting Tools Software Review 126

Userpilot

MAY 1, 2024

Before starting his own venture, Lenny worked in the product and engineering teams of companies like Airbnb and Neustar. Differentiating your product – Lenny shares 7 ways companies can differentiate their products, including focusing on affordability, product quality, niche markets , and more.

Feedback Software 86

Feedback Software Analytic Tools User Testing Customer Feedback 86

Product Management University

MAY 24, 2021

For example, consider the workflows that cross marketing, sales and finance, or customer service, shipping and billing, or IT, human resources and all departments. At the top of your game, you’re delivering solutions with industry-specific functionality that make customers more competitive in their markets.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Mind the Product

DECEMBER 26, 2019

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. Surviving in a maturing market at Enomaly. Surviving in a Maturing Market at Enomaly.

User Testing 98

User Testing Customer Experience Marketing Research Software 98

Gainsight

OCTOBER 3, 2019

In the past, a small number of behemoths dominated the market, but today, innovative brands of all sizes are competing in this large and dynamic marketplace. In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition. Show, don’t tell.

User Testing 55

User Testing Customer Experience B2B Customer Feedback 55

Mind the Product

AUGUST 24, 2018

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it.

User Testing 148

User Testing Product Marketing Marketing Customer Experience 148

ProductCraft

JUNE 11, 2020

The COVID-19 crisis has dramatically affected the global economy and job market. However, a number of businesses are continuing to invest in their product as a differentiator and preparing for a successful post-COVID future. Read more » The post The Companies Currently Hiring PMs appeared first on ProductCraft by Pendo.

Differentiation 52

Differentiation Marketing 52

Brian Balfour

AUGUST 3, 2017

In the introduction I explained there are two types of companies: Tugboats, where growth feels like you have to put a ton of fuel in to get only a little speed out. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118