Ronke PM

MAY 8, 2024

Additionally, cross-functional partners—whether in engineering, design, technical support, customer success, marketing, or sales—must be able to retell the story, convey how their product differentiates, and address real-world, consequential customer problems.

Leadership 104

Leadership Reporting Tools Product Management Product Manager 104

Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

ProductPlan

MARCH 14, 2023

Regardless of their scale and scope, they’re all products with production schedules, marketing plans, sales teams, logistics specialists, and—in most cases—product managers. Healthcare in most markets has a highly unusual dynamic. For those contemplating moving into the $4.3 For those contemplating moving into the $4.3

Healthcare 52

Healthcare Technical Review Research Software Reporting Tools 52

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. They say write what you know.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Mind the Product

NOVEMBER 14, 2017

Do product companies conduct due diligence to understand their channel partners before seeking alignment? Once the products/services with the segments being targeted (SMB, mid-size/large enterprises, industry types) are mapped out, you can start to rationalise the product/market fit as it relates to your own product.

Technical Review 75

Technical Review Systems Review Analytic Tools Research Software 75

The Product Coalition

MARCH 23, 2022

A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. Markets need solutions.

Framework 118

Framework Reporting Tools Technical Review Systems Review 118

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Mind the Product

DECEMBER 26, 2019

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. Surviving in a maturing market at Enomaly. Surviving in a Maturing Market at Enomaly.

User Testing 100

User Testing Customer Experience Marketing Research Software 100

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? To increase the value of the company? I knew why the company existed, but I never thought about the purpose behind the product other than the problem it solved for the customer and the value it delivered. To generate profit? Factual, yet not exciting and certainly not meaningful.

Weak Development Team 129

Weak Development Team Customer Experience Technical Review Customer Feedback 129

The Product Coalition

MARCH 23, 2022

The conventional wisdom has been that startups, just like the Fortune 500 companies, need to think about vertical integration, identifying their core competencies quickly, thereby identify areas that the startup needs to focus on in-house versus partnering/outsourcing. Companies could integrate backward and forward.

Startups 125

Startups Fractional CTO Technical Review Software Review 125

Mironov Consulting

NOVEMBER 15, 2023

  Eye-popping valuations for AI firms are the bright exception to a down venture market. For perspective, AI has been incubating for a long time – which is typical for currently-hot tech stories.    After all, any sufficiently advanced technology is indistinguishable from magic.   (GDPR? 

Data Visualization 75

Data Visualization Artificial Inteligence Technical Review User Testing 75

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Mironov Consulting

MARCH 9, 2024

  (And we’ll be speaking the language of money , not technical processes.) But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.    Tests with first-time users show an average 8.5 hours to install.

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

Roman Pichler

OCTOBER 2, 2018

It includes the product’s value proposition, market, stand-out features, and business goals. If you are not sure which time box is right for you, then start with one month and hold weekly review meetings where you assess the progress and decide if and how to continue. Look for new market trends. Are there new market entrants?

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242

Dear Strategy

OCTOBER 15, 2018

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . With that said, what makes this question a little bit different is that the subject here has specifically to do with the technology space. Marketing Automation.

Technical Review 53

Technical Review Technology Strategy User Testing 53

ProductPlan

NOVEMBER 10, 2020

Although the job description can vary from company to company and across industries, product managers all share at least a couple of common responsibilities. They drive the development of their company’s products. They own ultimate responsibility for the market success of those products. Fluency in eCommerce tech.

Research Software 92

Research Software Feedback Software Reporting Tools Technical Review 92

Valerian Tech

MAY 30, 2023

Efficient data analytics allows e-commerce companies to gain valuable insights into customer behavior, optimize their operations, and make informed business decisions. This understanding helps optimize product offerings, personalize customer experiences, and improve marketing campaigns.

Data Visualization 52

Data Visualization Analytic Tools Fractional CTO CTO Coach 52

Roman Pichler

AUGUST 15, 2023

What are the benefits the product should generate for the company developing and providing it? As your product develops and grows, and as the market and technologies evolve, you must adapt the product strategy. Competition: Is your product still sufficiently differentiated ? What is its value proposition?

Product Strategy 226

Product Strategy Strategy Research Software Customer Experience 226

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Product Development.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Intercom, Inc.

DECEMBER 2, 2019

In a similar vein, 70% of end users say they feel more loyal to companies that provide support in their native language; there’s also massive upside to doing so if you consider another survey which found that 67% of customers are willing to switch brands due to a poor customer experience. What’s causing the disconnect?

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209

Gainsight

SEPTEMBER 22, 2023

For example, what truly differentiates HubSpot from Klaviyo? How about Mailchimp’s All-in-One Marketing Platform and Salesforce? Still, when it comes down to it, they fundamentally help their customers accomplish the same thing: automate marketing. Historically, companies have competed on product features and pricing.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. The process grants valuable customer insights companies can leverage.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

Userpilot

JULY 20, 2021

Some people say that Marketing makes the world go round. But what happens when Marketing doesn’t work? Yet Growth Marketing and Product Growth is not where I started. For several years I worked in head Marketing and Digital positions. I also worked with numerous tech startups and even built and run companies myself.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Intercom, Inc.

APRIL 23, 2018

And that is also true when selling and marketing your product, particularly with the arrival of GDPR, which has brought the issue of data security and privacy to widespread public awareness. It is at this point that companies need to focus on bringing their privacy ecosystem up to the required standards.

Weak Development Team 220

Weak Development Team Systems Review Data Visualization User Testing 220

Intercom, Inc.

DECEMBER 13, 2018

As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce. That’s why they’re trying to turn the company into a community.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Product Innovation Educators

JULY 4, 2022

I went back to the company I got the camera from and learned they also had a robotic vacuum, complete with LIDAR, which I got on a Cyber Monday sale for $200. . I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers.

Artificial Inteligence 108

Artificial Inteligence User Testing Feedback Software Customer Feedback 108

UX Studio: Product Management

OCTOBER 2, 2023

Since the foundation of UX studio by Dávid Pásztor in 2013, we’ve rapidly grown into one of the best digital design companies. These leave an exceptional first impression and differentiate our clients from competitors. They also provide expertise in brand naming, go-to-market strategies, and campaign development.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Gainsight

APRIL 10, 2023

While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game. According to a 2023 Trends and Outlook in Customer Success report from Bain & Company, retaining customers is at least five times more cost-effective than acquiring new ones.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

People-First Product Leadership

MARCH 10, 2024

For example, being able to proactively (1) identify important customer problems to solve in support of company goals and (2) build a compelling strategy to address those problems. How do you identify and interpret key data points to achieve product-market fit? Discovery - Uncover customer needs through market and user research.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

The Product Coalition

JANUARY 16, 2022

When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. After reviewing over 50 candidates, 25 phone interviews, and 15 full interviews, I eventually had to choose between a few final contenders.

Roadmap 150

Roadmap Data Visualization Customer Experience User Testing 150

Userpilot

AUGUST 31, 2023

Google Analytics is a web analytics tool for analyzing website and mobile app traffic and marketing data. Google Analytics is a popular web analytics tool created by Google that enables you to track and analyze traffic, marketing campaign data, and conversions across your website and mobile apps. What is Google Analytics?

Data Visualization 104

Data Visualization Analytic Tools Feedback Software Reporting Tools 104

Mind the Product

FEBRUARY 19, 2019

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Gartner says : “Digital business transformation is the process of exploiting digital technologies and supporting capabilities to create a robust new digital business model”.

White Paper 124

White Paper Analytic Tools Technical Review Data Visualization 124

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. This stage considers users, products, company goals, and KPIs. As new technologies emerge, so do new best practices for designing and coding websites.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

UX Studio

OCTOBER 11, 2022

Furthermore, companies that provide great customer experiences grow 5x faster and bring in 5.7x Communication can start anywhere your company is present: Website, Mobile app, Live Chat, Social Media, Email, and. People fall in love with the experience , not the technology behind it. Reduced cost of service and marketing.

Customer Experience 83

Customer Experience User Testing Analytic Tools Customer Feedback 83

Usersnap

DECEMBER 19, 2023

Semantic Differential Scale 5. Versatility in Product Management Understanding User Satisfaction Assessing Usability Determining Feature Preferences Aligning with Market Trends Gathering Targeted Feedback for Iterations 5. Quickly jump to the best suitable section of this article ? Satisfaction Scale 2. Likert Scale 3. Star Rating 4.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52