Userpilot

DECEMBER 13, 2023

We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Goal-setting framework.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

ProductPlan

SEPTEMBER 13, 2022

The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. It also helps create a more personal relationship with your company since they’ll know there are real people behind the product invested in their success as a user and willing to help them get there.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Mironov Consulting

DECEMBER 5, 2023

We’re in the Silly Season: companies of all sizes are doing annual planning — intending to lock down 12 months of iron-clad commitments, non-negotiable delivery dates, major organizational changes, and accurate predictions of revenue.    I’m not against planning.    [pause. 

Data Visualization 78

Data Visualization Strategy Artificial Inteligence Weak Development Team 78

Product Management University

JANUARY 8, 2024

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. Solution Consultants and Differentiation Here’s the bottom line.

Research Software 147

Research Software Consulting Healthcare Differentiation 147

Intercom, Inc.

DECEMBER 4, 2018

At Intercom we think a lot about what it means to deliver a differentiated customer experience. We know companies are using our suite of products across the entire lifecycle to engage website visitors, onboard new users, upsell trial users and support existing customers. Install from the App Store , or find out more here.

Customer Experience 99

Customer Experience Differentiation Onboarding KPIs Customer Feedback 99

Valerian Tech

JUNE 26, 2023

Introduction Fintech companies continue to revolutionize the financial industry. While each company's specific circumstances and business model foster its own unique set of issues to navigate, there are a few key areas that commonly prove challenging to fintech management.

Feedback Software 52

Feedback Software User Testing User Friction Customer Feedback 52

Qrvey

MARCH 4, 2022

But how and where do they create the most value and differentiation? SaaS companies get their start in many ways. The post What is Infused Analytics for SaaS Companies? SaaS founders know they need to stand out from the pack. Often founders start. appeared first on Qrvey.

Analytic Tools 64

Analytic Tools Differentiation 64

Dear Strategy

OCTOBER 6, 2021

On this month’s podcast ( Episode 130 ), I provided some tips on how to differentiate between a product strategy and a go-to-market plan. When companies call me to deliver strategy workshops, it’s usually because they feel that their teams are not being “strategic” enough.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Messages that Matter

SEPTEMBER 10, 2019

In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Differentiation was relatively easy. However, in today’s Software as a Service (Saas) world, differentiation […].

Differentiation 40

Differentiation B2B Positioning Marketing 40

Product Innovation Educators

MARCH 27, 2023

Sally spent 36 years with The Dow Chemical Company and GlaxoSmithKline Consumer Healthcare. When a company achieves a sustained and quantifiable innovation success, PDMA will give them an award if the company will present their lessons learned at the annual conference. OCI was created as a learning vehicle for PDMA.

User Testing 83

User Testing Crowdsource Healthcare Finance 83

Dear Strategy

OCTOBER 1, 2021

If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company. The post Dear Strategy 130: How To Differentiate Between a Product Strategy and a Go-To-Market Plan appeared first on Dear Strategy. Subscribe to Our Mailing List to stay up to date on all the latest episodes.

Differentiation 52

Differentiation Strategy Product Strategy Marketing 52

Product Management University

DECEMBER 5, 2023

It’ll make differentiation easier and improve your sales win rates. If this is the case, longer and more difficult sales cycles lie ahead and differentiation becomes more difficult. In other words, your credibility is the real differentiation. Here’s your 3-step plan for selling business solutions versus products.

Demo 130

Demo Differentiation Reference Consulting 130

Product Management University

MAY 15, 2024

Your intimate knowledge of the buyer is ultimately what differentiates you. In other words, you, the presenter, are the biggest variable in differentiating the value of your company and its products. Customers don’t buy because they understand you. They buy because you understand them!

Demo 113

Demo Customer Experience Differentiation Banking 113

ProductCraft

JUNE 11, 2020

However, a number of businesses are continuing to invest in their product as a differentiator and preparing for a successful post-COVID future. Read more » The post The Companies Currently Hiring PMs appeared first on ProductCraft by Pendo.

Differentiation 52

Differentiation Marketing 52

Messages that Matter

JULY 17, 2017

If you need to be convinced that differentiation is critical to effective marketing, or you’re convinced but don’t know how to do it, read on. The goal of positioning is to facilitate your target audience’s association of a significant benefit with your product or company.

Differentiation 45

Differentiation Positioning Marketing 45

The Product Coalition

JANUARY 3, 2020

With IoT security gateways and data analytics services, IoT service providers help to deliver differentiated services that boost the efficiency of the organization by reducing the overall cost. Contus Contus, a leading Software as a Product company provides Digital Engineering services for global Enterprises.

Data Visualization 78

Data Visualization Analytic Tools Reporting Tools Artificial Inteligence 78

DISQO

AUGUST 1, 2019

As a general rule, few companies thrive by competing exclusively on price – around virtually every corner lurks an Amazon to undercut you or a Goldman Sachs to outbid you. The key, whether building solutions for emerging industries or recruiting in cutthroat labor markets, is sustainable differentiation. Counter culture.

Differentiation 40

Differentiation Product Research Transportation Feedback Software 40

DISQO

AUGUST 1, 2019

As a general rule, few companies thrive by competing exclusively on price – around virtually every corner lurks an Amazon to undercut you or a Goldman Sachs to outbid you. The key, whether building solutions for emerging industries or recruiting in cutthroat labor markets, is sustainable differentiation. Counter culture.

Differentiation 40

Differentiation Product Research Transportation Feedback Software 40

DISQO

AUGUST 1, 2019

As a general rule, few companies thrive by competing exclusively on price – around virtually every corner lurks an Amazon to undercut you or a Goldman Sachs to outbid you. The key, whether building solutions for emerging industries or recruiting in cutthroat labor markets, is sustainable differentiation. Counter culture.

Differentiation 40

Differentiation Transportation Travel Education 40

Userpilot

MAY 1, 2024

Before starting his own venture, Lenny worked in the product and engineering teams of companies like Airbnb and Neustar. Differentiating your product – Lenny shares 7 ways companies can differentiate their products, including focusing on affordability, product quality, niche markets , and more.

Feedback Software 102

Feedback Software Analytic Tools User Testing Customer Feedback 102

Alchemer Mobile

FEBRUARY 6, 2024

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Alchemer is a KKR portfolio company. For more information about Alchemer, visit www.alchemer.com.

Reporting Tools 100

Reporting Tools Research Software Feedback Software User Testing 100

The Product Coalition

DECEMBER 11, 2023

TOMS — A case where purposeful value was lost Purpose without value creation leads to product and company failure. Many know TOMS, the socially driven shoe company. However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation.

Roadmap 124

Roadmap Healthcare Reporting Tools Software Review 124

Product Management University

FEBRUARY 12, 2024

That credibility is often what differentiates you in the end. Think Outside The Box and Try Something Different In my first product marketing job, our company had a system extensions group. We decided to do something no other enterprise software company had ever done at the time. Our sales numbers backed it up!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Intercom, Inc.

DECEMBER 13, 2018

As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce. That’s why they’re trying to turn the company into a community.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

ProductBoard

OCTOBER 24, 2019

Unless you’re running a monopoly operation, there are probably other companies building products to get the same set of customers. We focus a lot on building a product or experience that best solves your customers’ needs. But of course, you’re not operating in a vacuum where you alone are trying to address those needs.

Differentiation 75

Differentiation Framework Customer Experience Technology 75

Product Management University

NOVEMBER 14, 2022

Portfolio marketing’s role (also known as industry marketing) is to promote the value of the portfolio to named industries and make sure the salesforce can tell a more strategic/differentiating value story in each market segment throughout various stages of the sales process, again with the supporting sales tools.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Split

MAY 15, 2024

The key to this differentiation lies in the strategic use of feature flags. The Benefits of Differentiating Deployment and Release Feature flags are more than just a technical tool – they are a critical enabler of modern, user-centric software development practices.

Feedback Software 52

Feedback Software Reporting Tools User Testing Customer Experience 52

The Secret PM Handbook

JULY 20, 2018

To use it, you have to be clear on your differentiators – what your product does better than your competitors. Think of two capabilities of your product, each of which is differentiating against some of your competitors. Because you chose differentiating capabilities, your competitors will all fall in one of the other quadrants.

Differentiation 170

Differentiation Naming Agile Article 170

Business of Software Conference

MAY 18, 2023

Why Positioning Fails in Sales A hotshot vice president of marketing, working inside companies for 25-30 years, may have positioned something four or five times in their career. April’s observed a weird experience, across little early-stage companies, mid-stage companies, and a bunch of really big companies.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Roman Pichler

MARCH 14, 2023

Which benefits does the product create for the company developing and providing it? The business benefits, finally, might be to create a new revenue stream, diversify the business, or develop the company brand. Is your product still sufficiently differentiated ? What kind of product is it and what makes it stand out ?

Product Strategy 300

Product Strategy Strategy Vision Product Research 300

Product Management University

MAY 24, 2021

Differentiation becomes easier now because your relevance quotient is much higher in your chosen markets versus horizontal-only competitors. Many companies go vertical as their products commoditize. It’s the easiest way to differentiate and not get forced into competing on price.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Intercom, Inc.

JUNE 2, 2021

Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? At the execution level, does this project contribute directly to differentiation or closing product gaps? Is this critical to the company and product strategy?

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

Product Management University

MARCH 30, 2023

That same messaging also helps the sales force talk the talk credibly to ensure continuity between the marketing messages and the sales process, and that credibility may be the one thing that ultimately differentiates you from the competition.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Gocious Blog

MARCH 1, 2024

Combatting market saturation requires strategic planning and innovation to differentiate your product and capture new market segments. Innovation helps keep your products relevant and competitive against other companies in your industry, while strategic planning and market research can open up new doors.

Marketing 59

Marketing Roadmap Differentiation Product Research 59