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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

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Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions

Johanna Rothman

Decades ago, I worked for a company that created and sold voicemail products to telecommunications companies. But my company and I had little insight into their Users or access to their Users. Enterprise product developers often have “preferred” or ideal Buyers. Often, senior management is the Buyer.

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Revenue Goals are Not Company Strategies

Mironov Consulting

We’re in the Silly Season: companies of all sizes are doing annual planning — intending to lock down 12 months of iron-clad commitments, non-negotiable delivery dates, major organizational changes, and accurate predictions of revenue.    I’m not against planning. 

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Breaking Into Enterprise Customers at Shopify

Business of Software Conference

Breaking Into Enterprise Customers at Shopify. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. That wasn’t the case for larger enterprises who were more used to building large, complex solutions to sell online.

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How can Enterprise Product Managers Attain Maximum Insight From Limited Datapoints?

Mind the Product

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult. Educate the Customer.

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How To Climb The Product Marketing Career Ladder Faster

Product Management University

That credibility is often what differentiates you in the end. Think Outside The Box and Try Something Different In my first product marketing job, our company had a system extensions group. At the time, this was a regular practice as all enterprise software was installed at the customer site. Our sales numbers backed it up!

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How to use Perplexity in your PM work

Lenny Rachitsky

Include CSAT scores from top technology companies. Include NPS scores from top technology companies. How does Airtable upsell users to an Enterprise plan? Include key features, existing customers, differentiation points, and user reviews. Include key features, existing customers, differentiation points, and user reviews.