Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Remember the audience—the customer—while building that messaging framework.

Messaging 91

Messaging Research Software White Paper User Friction 91

Userpilot

MAY 16, 2023

We also examine a few examples of how companies use value metrics in their pricing strategy. Tracking and understanding value metrics helps you: Acquire new customers – you can adjust your marketing and sales messaging to highlight the right product features. Your value metrics will be your main price differentiator.

Feedback Software 89

Feedback Software Analytic Tools Onboarding KPIs User Testing 89

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Product Management University

MARCH 11, 2017

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Use that theme as the umbrella message in all of your marketing and sales communications.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

Userpilot

FEBRUARY 9, 2023

Is it different from product messaging? TL;DR Product communication is all the communication that helps users experience the product value , for example, in-app messages. TL;DR Product communication is all the communication that helps users experience the product value , for example, in-app messages. Ready to dive in?

Analytic Tools 82

Analytic Tools Customer Experience Product Research User Testing 82

Userpilot

SEPTEMBER 14, 2023

Product marketing managers develop product positioning , messaging , and differentiation strategies. Startup product managers are responsible for all aspects of the product development cycle in early-stage companies. One of their main jobs is product positioning and differentiation from existing products.

Research Software 84

Research Software Analytic Tools Feedback Software Product Research 84

Userpilot

MARCH 25, 2024

Introduces key metrics that can affect your company’s value. TL;DR SaaS valuation involves assessing the current and projected value of the company, for instance, when seeking VC funding or selling. An accurate valuation is necessary to secure the right price for the company or adequate funding without diluting its share value.

Feedback Software 85

Feedback Software Analytic Tools Research Software Data Visualization 85

Product Management University

OCTOBER 19, 2023

The new product is going to boost your differentiation in the competitive space. Product Launches and the Most Common Mistake Here’s the most common mistake technology companies make, and it’ll take every bit of wind out of your launch sails. company name] expands its AI coach language to 96, the most in the industry.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Intercom, Inc.

DECEMBER 4, 2018

At Intercom we think a lot about what it means to deliver a differentiated customer experience. We know companies are using our suite of products across the entire lifecycle to engage website visitors, onboard new users, upsell trial users and support existing customers. This provides a more holistic view of your team’s efficiency.

Customer Experience 99

Customer Experience Differentiation Onboarding KPIs Customer Feedback 99

Product Management University

OCTOBER 10, 2023

Is it easier for your company to meet its strategic and financial goals by executing 10 individual product strategies for example, or executing one holistic market strategy for all 10 products that’s intended to drive growth in the most lucrative market segments for your portfolio (the company) as a whole?

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? In-app messages are personalized notifications like modals , checklists , and tooltips that appear to users when they do something inside your app. If the answer is “not very”, now’s the time to reconsider it. Higher conversion rates.

Customer Communications 74

Customer Communications Feedback Software Research Software Analytic Tools 74

Product Management University

NOVEMBER 14, 2022

Portfolio marketing’s role (also known as industry marketing) is to promote the value of the portfolio to named industries and make sure the salesforce can tell a more strategic/differentiating value story in each market segment throughout various stages of the sales process, again with the supporting sales tools.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Product Management University

MARCH 30, 2023

Personas are important when crafting the product messaging because it’s aimed at one or more stakeholders. Vertical industry segmentation allows you to tie the stakeholder messaging to strategic issues that are prevalent in each industry segment. Where Does Vertical Market Segmentation Come In?

B2B 130

B2B Marketing Customer Experience Healthcare 130

Mixpanel

DECEMBER 6, 2021

Good products get their messaging out to users on things like available features and how to access them. Joshua Hollander is a Client Success Leader at OneSignal, a user messaging platform and Mixpanel integration partner. Tell us about user messaging and how product analytics can inform strategies and deployments with it.

Analytic Tools 52

Analytic Tools User Testing Customer Experience Data Visualization 52

Product Management University

MAY 15, 2024

Your Messaging Hierarchy for Great Presales Demos Now that you have all the building blocks for a great demo, try this hierarchy from the top down to deliver a simple but powerful value story. Your intimate knowledge of the buyer is ultimately what differentiates you. Customers don’t buy because they understand you.

Demo 113

Demo Customer Experience Differentiation Banking 113

Intercom, Inc.

JULY 28, 2020

But until recently, technological limitations meant that we, as business leaders, faced an impossible choice as our companies grew. Companies who fail to meet these new, higher expectations will lose many of their best customers – something no business can afford to do. Either stay personal with customers or get efficient.

Research Software 290

Research Software Customer Experience Data Visualization User Testing 290

TechEmpower - Product Management

JULY 24, 2023

What are some sites or companies in the same space? How will you differentiate from these? What functionality would make your company launch-ready? Email / SMS Does your application send out transactional emails or SMS messages? How are those mass messages crafted? How often is message content updated?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Intercom, Inc.

SEPTEMBER 28, 2021

For product managers, this means evolving to build for upmarket companies while ensuring Intercom’s long-standing customers remain at the center of what we do. Product management varies depending on your industry, company stage, company leadership, or teammates. Customer behavior is more important than company size.

Feedback Software 249

Feedback Software Product Management Product Manager User Testing 249

Product Management University

FEBRUARY 12, 2024

Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. That credibility is often what differentiates you in the end. Think Outside The Box and Try Something Different In my first product marketing job, our company had a system extensions group.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Userpilot

SEPTEMBER 7, 2023

While all the buzz may be around differentiating yourself, understanding your similarities to other solutions is just as important to product-led growth — if not more important. In this guide, we’re going to go over what points of parity are, why they’re important, and how to put the right strategies in place! Source: Amplitude.

Analytic Tools 83

Analytic Tools Feedback Software User Testing Product Research 83

Intercom, Inc.

JUNE 22, 2021

The COVID-19 pandemic has upended entire industries, forcing rapid change in the ways companies do business and dramatically accelerating the adoption of new technologies. It’s critical for sales organizations to leverage their customer experience during the sales process as a key brand differentiator ”.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Intercom, Inc.

DECEMBER 11, 2018

Elegant Themes is using Visitor Auto Messages to convert 3x more paid subscriptions. “We’re now converting 25% of leads that come through live chat to paid subscriptions” The team at Elegant Themes use Visitor Auto Messages to proactively encourage potential buyers to speak with their sales reps.

B2C 126

B2C Customer Experience User Testing Product Research 126

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Product Management 246

Product Management Product Manager White Paper Management 246

Intercom, Inc.

APRIL 26, 2022

Here are 5 ways e-commerce companies can improve their customer experience: Act on customer feedback. For example, you can create messaging campaigns based on customers’ answers, personalize support content, and more. This involves a messaging strategy that is consistent and truly resonates with customers.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Intercom, Inc.

JULY 29, 2020

Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. Meanwhile, CEOs are increasingly seen as leading their companies by the stories they tell. The notion of storytelling has pervaded the marketing world as of late.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

Userpilot

JANUARY 15, 2024

TL;DR The fintech customer experience helps neobanks, cryptocurrencies, and blockchain wallets differentiate themselves from traditional financial institutions. How to improve customer experience for fintech companies? Because these messages are triggered as customers use the product, they’re able to provide contextual help.

Analytic Tools 72

Analytic Tools Feedback Software Reporting Tools Data Visualization 72

Product Management University

SEPTEMBER 15, 2020

To grow your company’s revenue and market share in those segments, you determine the strategic and operational impact of the market dynamics to uncover needs with the greatest strategic impact. It also helps you differentiate with a strategic value story that’s crafted around quantifiable customer outcomes.

Marketing 130

Marketing Healthcare Differentiation B2B 130

Intercom, Inc.

JUNE 19, 2018

Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away! You see the character of a company when things go wrong,” Tristan recalls. Forward thinking companies are starting to make service a part of their product, with messaging at the core.

Reporting Tools 216

Reporting Tools Research Software User Testing Customer Experience 216

Userpilot

NOVEMBER 19, 2022

In smaller companies, product service management responsibilities are covered by product managers. The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. They also help develop only the products that satisfy real user problems.

Data Visualization 91

Data Visualization User Testing Research Software Feedback Software 91

Intercom, Inc.

DECEMBER 13, 2018

As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce. That’s why they’re trying to turn the company into a community.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Userpilot

MARCH 29, 2024

TL;DR Brand activation involves building awareness for a company through engaging interactions with potential customers. This leads to improved brand awareness and differentiation from other brands. You can use viral messaging, for example, to force customers to pay attention to your brand and ignore other brands. Let’s dive in!

Branding 84

Branding Analytic Tools Feedback Software User Testing 84

Userpilot

OCTOBER 5, 2023

Reducing the CAC payback period can help SaaS companies boost their financial performance and drive growth. TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. Let’s get right to it!

Feedback Software 89

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 89

Intercom, Inc.

OCTOBER 1, 2019

Most SaaS companies start with a single solution designed for a single audience. But as they pick up steam, offering more products to multiple target markets, it’s easy for the message to get a little fuzzy. As a company grows, the message gets fractured. Clarify your message.

Engineering 177

Engineering Marketing B2C B2B 177

Userpilot

APRIL 29, 2024

Loyalty segmentation differentiates customers based on their loyalty levels to identify product advocates. Here’s why: Deeper insights into customer needs : Segmentation allows companies to understand the nuances in their customer base needs and behaviors. How many people are employed by your company? How old are you?

Analytic Tools 79

Analytic Tools Research Software Feedback Software Product Research 79

Userpilot

MAY 8, 2024

Announce and drive adoption of new features with consistent messaging across channels. Ensure clear and consistent product messaging through quality copywriting. For example, a company may seek a cybersecurity solution to ensure the safety of its operations and customer data. Why is it important to satisfy customer needs?

Data Visualization 88

Data Visualization User Testing Customer Feedback Analytic Tools 88

Alchemer Mobile

JULY 13, 2021

Focusing on product experience allows companies to deliver more value to customers and to increase their lifetime value. A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Promote product-led growth.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Help customers experience value with minimum viable onboarding and use in-app messaging to gradually reveal new functionality to keep them engaged. Differentiation is closely related to pricing.

Feedback Software 90

Feedback Software Research Software User Testing Analytic Tools 90