Product Management University

OCTOBER 10, 2019

The first thing they talk about are the benefits of doing business with their company. Beyond the 10 seconds required to tell the audience what your company does, lead off with those situations and you’ve got them hooked right up front. Sign up for The Art & Science of Positioning Solutions. A salesperson contacts you.

Positioning 100

Positioning Presentation Differentiation Events 100

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Userpilot

DECEMBER 13, 2023

We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Goal-setting framework.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

ProductPlan

SEPTEMBER 13, 2022

Effective product teams position their solutions as market leaders. The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. Combined with testimonials and case studies, this is a powerful tool in your differentiation arsenal.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Product Management University

NOVEMBER 13, 2018

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. There’s an old saying: “buyers are liars!”

Positioning 100

Positioning Product Research Research Software Webinar 100

Product Management University

FEBRUARY 12, 2024

Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” That credibility is often what differentiates you in the end. The Most Basic Rule of Product Positioning 3. Make your product positioning conversational and your sales narratives are done!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. But the mission includes a twist.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Valerian Tech

JUNE 26, 2023

Introduction Fintech companies continue to revolutionize the financial industry. While each company's specific circumstances and business model foster its own unique set of issues to navigate, there are a few key areas that commonly prove challenging to fintech management.

Feedback Software 52

Feedback Software User Testing User Friction Customer Feedback 52

Product Management University

JANUARY 8, 2024

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. Solution Consultants and Differentiation Here’s the bottom line.

Research Software 147

Research Software Consulting Healthcare Differentiation 147

Alchemer Mobile

FEBRUARY 6, 2024

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Alchemer is a KKR portfolio company.

Reporting Tools 100

Reporting Tools Research Software Feedback Software User Testing 100

Messages that Matter

SEPTEMBER 10, 2019

In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Differentiation was relatively easy. Just identify the benefit of a really important piece of unique functionality and you had a potential positioning statement.

Differentiation 40

Differentiation B2B Positioning Marketing 40

Messages that Matter

JANUARY 27, 2019

If Gartner’s Magic Quadrant for Sales Force Automation (SFA) took into account marketing effectiveness, Microsoft and Oracle would get dinged for lack of differentiation.

Positioning 40

Positioning Marketing Differentiation 40

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Company Information. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Product Management University

NOVEMBER 14, 2022

For example, your accounts payable solution gives organizations a more accurate/predictable cash flow (strategic value) by eliminating invoice errors that lead to overpayments, underpayments, and penalties (tactical problems) that can distort its cash position (consequences). Here’s the difference. healthcare).

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Dear Strategy

OCTOBER 1, 2021

Your product strategy should provide direction on your product’s over-arching business goals and initiatives, whereas your go-to-market plan should provide more specific details on your product’s target customers, value proposition, positioning, and marketing mix (product, price, promotion, and placement) roadmaps.

Differentiation 52

Differentiation Strategy Product Strategy Marketing 52

Dear Strategy

OCTOBER 6, 2021

On this month’s podcast ( Episode 130 ), I provided some tips on how to differentiate between a product strategy and a go-to-market plan. When companies call me to deliver strategy workshops, it’s usually because they feel that their teams are not being “strategic” enough. You can learn more about his work by visiting bobcaporale.com.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Product Management University

FEBRUARY 15, 2023

If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. Aspirational selling is about understanding what’s driving your buyers from the top down and using that knowledge to position the value of your products in a more strategic context.

Product Research 130

Product Research Document Demo B2B 130

Product Management University

MAY 15, 2024

Your intimate knowledge of the buyer is ultimately what differentiates you. In other words, you, the presenter, are the biggest variable in differentiating the value of your company and its products. Customers don’t buy because they understand you. They buy because you understand them!

Demo 113

Demo Customer Experience Differentiation Banking 113

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. In their simplest form, market segments are how companies describe themselves. Here’s why this structure is so critical to a stronger leadership position. Becoming a $1 billion company is a financial “goal” not a strategy. We’re a retailer.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Messages that Matter

JULY 17, 2017

If you need to be convinced that differentiation is critical to effective marketing, or you’re convinced but don’t know how to do it, read on. The goal of positioning is to facilitate your target audience’s association of a significant benefit with your product or company.

Differentiation 45

Differentiation Positioning Marketing 45

Product Management University

MARCH 30, 2023

Personas are an important factor in your positioning , but the one thing you can’t do is estimate the size of a market using personas. For new products, most companies start with features that are common to every market and then sprinkle in features that are specific to certain market segments over time. USA, Canada, Mexico).

B2B 130

B2B Marketing Customer Experience Healthcare 130

The Product Coalition

DECEMBER 11, 2023

TOMS — A case where purposeful value was lost Purpose without value creation leads to product and company failure. Many know TOMS, the socially driven shoe company. However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation.

Roadmap 126

Roadmap Healthcare Reporting Tools Software Review 126

Johanna Rothman

MARCH 14, 2024

That’s because potential employers think these jobs are staff positions. Your previous managers and potential managers don’t see the value of someone in your position. That’s why companies cut overhead jobs, often with layoffs, whenever they think they need to save money. Or, one Scrum Master from another.

User Testing 99

User Testing Agile Banking Consulting 99

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Product Management 246

Product Management Product Manager White Paper Management 246

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. 1 – Positioning is the difference between ‘So?’ Positioning changed the ‘So?’

Positioning 56

Positioning Books User Testing Weak Development Team 56

The Product Coalition

FEBRUARY 25, 2024

Source In the realm of entertainment, few companies have revolutionized the landscape as profoundly as Netflix. In 2007, the company launched its streaming service, allowing subscribers to instantly watch a vast library of movies and TV shows online. Let’s walk through the world of Netflix and their journey of streaming innovation.

Analytic Tools 100

Analytic Tools Entertainment Customer Experience Data Visualization 100

Userpilot

OCTOBER 25, 2022

To define the product vision , product managers need to take their market research results along with the company objectives and use them to outline what they want the product to be like in the future. Market research, differentiation, and positioning are necessary to prepare for the product launch.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Messages that Matter

MAY 15, 2018

Why do so many Business Intelligence (BI) software companies use “insights” as their position? Of the 19 BI companies evaluated in this 4th annual assessment, more than half (11) position around the notion of “insights.” Either the BI companies […].

Positioning 40

Positioning Differentiation 40

Ronke PM

MAY 8, 2024

Additionally, cross-functional partners—whether in engineering, design, technical support, customer success, marketing, or sales—must be able to retell the story, convey how their product differentiates, and address real-world, consequential customer problems.

Leadership 93

Leadership Reporting Tools Product Management Product Manager 93

Dear Strategy

MAY 10, 2018

Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The first is the term “Red Ocean” and the second is the term “positioning.” The term “positioning” was made famous by Al Ries and Jack Trout in their co-authored book Positioning: The Battle for Your Mind.

Positioning 40

Positioning Strategy Differentiation Advertising 40

Intercom, Inc.

MARCH 28, 2022

These three trends – ongoing digital transformation, rising consumer expectations, and the blurring of responsibilities between teams – all reveal one huge, undeniable truth: customer experience is now a top-line concern for all companies. But this is where many companies are struggling.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Product Management University

FEBRUARY 14, 2023

Organizations focused on measurable customer success understand that an MVP does one thing exceptionally well: provides positive customer outcomes that can be quantified. Building a valuable minimum viable product should not only benefit your target customers but should also benefit your organization in terms of growth and differentiation.

Customer Experience 130

Customer Experience User Testing Customer Feedback Feedback Software 130

Intercom, Inc.

DECEMBER 13, 2018

As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce. That’s why they’re trying to turn the company into a community.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Userpilot

SEPTEMBER 14, 2023

The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences. Product positioning statement template. What are the responsibilities of a product marketing manager? Example of a persona.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Roy Madden

JUNE 23, 2022

This new machine learning model will help you: Analyze how to differentiate yourself from your competitors Spot new partnership opportunities Monitor the latest releases of portfolio companies. Fewer false positives than basic keyword searches. Start 30-day free trial. Curious how it works? Popular product launch use cases.

Product launches 103

Product launches Artificial Inteligence User Testing Differentiation 103

Valerian Tech

MAY 30, 2023

Efficient data analytics allows e-commerce companies to gain valuable insights into customer behavior, optimize their operations, and make informed business decisions. By leveraging data analytics to enhance conversion rates, e-commerce companies can boost sales, increase revenue, and improve overall business performance.

Data Visualization 52

Data Visualization Analytic Tools Fractional CTO CTO Coach 52