Mind the Product

DECEMBER 18, 2019

At Latin American travel technology company Almundo , we believe that leaders are responsible for the people, whether that is via one-on-one meetings, career opportunities, company culture, or employee satisfaction. So, it was natural that we should want to develop a talent growth plan for our people. This is how we did it.

Weak Development Team 110

Weak Development Team Feedback Software Research Software Development 110

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 140

Education Marketing Weak Development Team Advertising 140

Userpilot

SEPTEMBER 14, 2023

TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs. Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events.

Product Research 103

Product Research Customer Feedback Data Visualization User Testing 103

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

ProductPlan

OCTOBER 3, 2019

We spend lots of time praising the savvy strategic moves of winning products and companies. But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. What Does a Bad Product Strategy Look Like? Those are slogans, not strategies.

Weak Development Team 56

Weak Development Team Product Strategy User Testing Strategy 56

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? To increase the value of the company? I knew why the company existed, but I never thought about the purpose behind the product other than the problem it solved for the customer and the value it delivered. To generate profit? Factual, yet not exciting and certainly not meaningful.

Weak Development Team 129

Weak Development Team Customer Experience Technical Review Customer Feedback 129

Roman Pichler

AUGUST 15, 2023

What are the benefits the product should generate for the company developing and providing it? For example, the target group might be too big and diverse; there might be too many needs stated and they are too unspecific; the business goals might be unclear; or the standout features might be weak. What is its value proposition?

Product Strategy 226

Product Strategy Strategy Research Software Customer Experience 226

Userpilot

NOVEMBER 23, 2023

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Product Warrior

DECEMBER 7, 2022

Early in my career, around 2000, I was working for a 100-year-old company looking to make pioneering moves on this new-fangled thing called the Internet. To do this, we need to understand which decisions underperform rapidly and then course correct. Using the Product VCP I align stakeholders, underpin decisions and empower teams.

Weak Development Team 52

Weak Development Team Product Strategy Strategy Feedback Software 52

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. They tell the product management team what they need to achieve. They tell the product management team what they need to achieve.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. As with all marketing efforts , positioning should be driven by the customer and their needs.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

The Product Coalition

MAY 12, 2022

In the B2B space, why can a product manager nail the customer’s need, solve the market problem in a differentiated way, have compelling results that make the case, and still hit a wall? New products require change, and change is difficult for most companies. Companies engineer systems and processes to prevent unnecessary change.

Weak Development Team 119

Weak Development Team Differentiation B2B Customer Experience 119

Roman Pichler

APRIL 3, 2018

A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. The business strategy provides the company with the basis for making the right investment decisions. Clearly describe the areas in which the company will compete to fulfil its aspiration.

Strategy 256

Strategy Product Research Weak Development Team Systems Review 256

Userpilot

MARCH 24, 2021

It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. It helps you find product-market fit and gives your team direction. It helps define the problems you are trying to solve and helps form your product-market fit.

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

The Product Coalition

SEPTEMBER 2, 2022

The leadership team finally agreed on the vision. We knew our market inside and out. Should we only offer the product to members or the market at large? One allowed for a personalized experience, while the other offered a larger market potential. A yes with a weak how or a no receives a zero. a clear path forward.

Product Strategy 123

Product Strategy Strategy User Testing Weak Development Team 123

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Some of them were lucky to start in a tech company with APM program and picked up more skills over the years.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Intercom, Inc.

APRIL 23, 2018

And that is also true when selling and marketing your product, particularly with the arrival of GDPR, which has brought the issue of data security and privacy to widespread public awareness. It is at this point that companies need to focus on bringing their privacy ecosystem up to the required standards.

Weak Development Team 220

Weak Development Team Systems Review Data Visualization User Testing 220

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 119

User Testing Customer Feedback Customer Experience Data Visualization 119

Mironov Consulting

AUGUST 29, 2023

 Renting (licensing) means we can put more of our own effort into market differentiators. Imagine we’re a SaaS company selling logistics software that helps companies track their shipments, warehouse inventory, goods reordering, and time-versus-shipping-cost analytics.  Our

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Engineering 52

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 85

User Testing Product Research Marketing Research Software 85

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 88

Branding User Testing Product Research Data Visualization 88

Intercom, Inc.

NOVEMBER 3, 2022

Scaling a support team is challenging enough as it is. Maybe you’ve just extended support hours and it’s becoming harder to plan shifts for different time zones; maybe you’re spending hours figuring out schedules for the week ahead; maybe the inflow prediction was a bit off and now your team is under or overstaffed.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. The process grants valuable customer insights companies can leverage.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

DISQO

JUNE 30, 2017

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. The challenge for product leaders is that ideas from the C-Suite often lack customer validation and therefore put teams at risk of investing resources in ideas that won’t be successful.

Weak Development Team 53

Weak Development Team Product Research User Testing Customer Feedback 53

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience.

User Testing 118

User Testing Document Product Marketing Marketing 118

The Product Coalition

MAY 10, 2021

Also, the total market size is billions. “We We just need to start with First Opportunity first as due to our market analysis and business modelling, this is the best one to tackle”. BigVision’s Product Research & Development teams begin researching customers, the business model and the industry.

Software Review 117

Software Review Development Team Review Product Research Research Software 117

Usersnap

DECEMBER 19, 2023

TL;DR The article underscores the importance of 1 to 5 rating scale surveys & how it has helped me in my PM journey, exploring their simplicity, versatility, and impact on user-centric product development. Semantic Differential Scale 5. A user might rate a product they purchased online with 1 (very poor) to 5 (excellent) stars.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Intercom, Inc.

JULY 28, 2022

Growth is arguably the most defining and sought-after trait of technology companies. Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

The Product Coalition

MARCH 23, 2022

The conventional wisdom has been that startups, just like the Fortune 500 companies, need to think about vertical integration, identifying their core competencies quickly, thereby identify areas that the startup needs to focus on in-house versus partnering/outsourcing. Companies could integrate backward and forward.

Startups 125

Startups Fractional CTO Technical Review Software Review 125

Userpilot

FEBRUARY 10, 2023

You probably thought that companies only used one type of persona for sales, marketing, feature adoption , and everything else. Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. What is a persona?

Research Software 98

Research Software User Testing Analytic Tools Feedback Software 98

Userpilot

MARCH 27, 2023

We finish with an overview of product analytics tools that your team can benefit from. Marketing analytics focuses on tracking the performance of marketing campaigns, while product analytics is interested in product engagement and user behavior inside the product. As a result, product teams are able to make quicker decisions.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98

Product Innovation Educators

FEBRUARY 28, 2022

Specifically, we will learn about a 7-part framework for marketing communications. He is also the Chief of Teaching and Facilitation at StoryBrand, a Nashville-based company that helps organizations across the globe clarify their messages so their organizations will grow. 17:48] How do we apply these story elements to marketing?

Framework 87

Framework Transportation Marketing Product Management 87

Mironov Consulting

OCTOBER 7, 2020

I talk with lots of executives from the go-to-market side of the house who think that building serious software is as easy – and easily estimatable – as building a fence. As the leadership team gets tired of interim progress reports and longer-than-expected delivery dates, they lose heart and lose trust in the “maker” side of the company.

Reporting Tools 137

Reporting Tools Weak Development Team Customer Experience Product Research 137

DISQO

JUNE 30, 2017

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. The challenge for product leaders is that ideas from the C-Suite often lack customer validation and therefore put teams at risk of investing resources in ideas that won’t be successful.

Weak Development Team 40

Weak Development Team Product Research User Testing Customer Feedback 40

DISQO

JUNE 30, 2017

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. The challenge for product leaders is that ideas from the C-Suite often lack customer validation and therefore put teams at risk of investing resources in ideas that won’t be successful.

Weak Development Team 40

Weak Development Team Product Research User Testing Customer Feedback 40

BrainMates

JULY 31, 2023

CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. Instead, we are surrounded by products that are increasingly commoditised, with price being the only differentiator. Companies that innovate can essentially extend the lifecycle of a product. Why Bother Innovating?

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52