Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Product Management University

MAY 24, 2021

For example, consider the workflows that cross marketing, sales and finance, or customer service, shipping and billing, or IT, human resources and all departments. At the top of your game, you’re delivering solutions with industry-specific functionality that make customers more competitive in their markets.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

The Product Coalition

JANUARY 3, 2020

With IoT security gateways and data analytics services, IoT service providers help to deliver differentiated services that boost the efficiency of the organization by reducing the overall cost. Contus Contus, a leading Software as a Product company provides Digital Engineering services for global Enterprises.

Data Visualization 78

Data Visualization Analytic Tools Reporting Tools Artificial Inteligence 78

Alchemer Mobile

FEBRUARY 14, 2023

First-to-market features drive deeper engagements to increase customer adoption, retention, growth, and advocacy. February 14, 2023 – Alchemer – a global leader in experience management and enterprise feedback technology – today announced the launch of Alchemer Workflow. Alchemer is a KKR portfolio company. LOUISVILLE, Colo.

Product Research 130

Product Research Feedback Loop User Testing Feedback Software 130

The Product Guy

JULY 17, 2017

Be it documents, photos, marketing, sales, or product, it’s all moving away from installing software on an operating system to just creating an account for a web-based service. Growth of SaaS companies in recent years has been explosive. Marketing). If any of those three things falls short, the company fails.

Analytic Tools 100

Analytic Tools Research Software Feedback Software Onboarding KPIs 100

Business of Software Conference

MAY 18, 2023

Why Positioning Fails in Sales A hotshot vice president of marketing, working inside companies for 25-30 years, may have positioned something four or five times in their career. April’s observed a weird experience, across little early-stage companies, mid-stage companies, and a bunch of really big companies.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Brian Balfour

AUGUST 3, 2017

In the introduction I explained there are two types of companies: Tugboats, where growth feels like you have to put a ton of fuel in to get only a little speed out. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Product Management University

FEBRUARY 15, 2023

If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. What is Solution Selling? I understand how you’ll measure success. Here’s the drill.

Product Research 130

Product Research Document Demo B2B 130

Mind the Product

MARCH 20, 2020

This idea might leave you asking what skills you need to work on to become a product leader, and what companies look for when hiring. Start today, by analysing all the information available – customer and user research, market research, and user data. Customer and market insights. Plan Your Future Today. Communication.

User Testing 213

User Testing Product Research Customer Feedback Customer Experience 213

Intercom, Inc.

DECEMBER 13, 2018

As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce. That’s why they’re trying to turn the company into a community.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Userpilot

OCTOBER 5, 2023

Reducing the CAC payback period can help SaaS companies boost their financial performance and drive growth. TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. Let’s get right to it!

Feedback Software 105

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 105

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? But this is where many companies are struggling. The answer is yes – it’s both.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? To increase the value of the company? I knew why the company existed, but I never thought about the purpose behind the product other than the problem it solved for the customer and the value it delivered. To generate profit? Factual, yet not exciting and certainly not meaningful.

Weak Development Team 129

Weak Development Team Customer Experience Technical Review Customer Feedback 129

DemandMatrix

MAY 26, 2020

As a result, public companies have widened their Q2 guidance and withdrawn full-year forecasts. But not all companies are struggling. Firms need to pivot quickly into new markets, messaging, and value propositions. If you are a technology company, your ICP should include updated technographics which reflect these shifts.

Data Visualization 52

Data Visualization Marketing B2B Healthcare 52

Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. He has 15 years of experience in managing multiple products throughout different life cycles, from start-ups to publicly traded multinational enterprises. 4:07] How does market segmentation influence product strategy? Start early.

User Testing 62

User Testing Marketing Research Software Product Research 62

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. Now let’s look at the three product-led growth go-to-market types for SaaS companies.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

The Product Coalition

MARCH 23, 2022

The conventional wisdom has been that startups, just like the Fortune 500 companies, need to think about vertical integration, identifying their core competencies quickly, thereby identify areas that the startup needs to focus on in-house versus partnering/outsourcing. Companies could integrate backward and forward.

Startups 125

Startups Fractional CTO Technical Review Software Review 125

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Conduct deep market research through surveys and interviews to understand customer preferences and market trends.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Mind the Product

NOVEMBER 14, 2017

Do product companies conduct due diligence to understand their channel partners before seeking alignment? Once the products/services with the segments being targeted (SMB, mid-size/large enterprises, industry types) are mapped out, you can start to rationalise the product/market fit as it relates to your own product.

Technical Review 75

Technical Review Systems Review Analytic Tools Research Software 75

Mironov Consulting

MARCH 9, 2024

But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.    In my experience, gross comparisons let us ignore 85% of incomings – so that we can put strategic thought and discovery into the top 15%.  

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

eG Innovations

MARCH 16, 2023

On February 24th 2023, eG Innovations signed a sole distributorship contract in South Korea with HCINFO at HCINFO’s new office, a company specializing in upgrading IT infrastructure operations. HCINFO has been an eG Enterprise distributor for the past two years. Q: What type of customers do HCINFO work with?

Enterprise 52

Enterprise Banking Dashboard Differentiation 52

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Some of them were lucky to start in a tech company with APM program and picked up more skills over the years.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

BrainMates

JULY 23, 2023

Any professional whose career depends on applying acquired knowledge should consider how AI will impact their future, and any company whose business relies on utilising these capabilities should be doing the same. Enterprises will be able to develop software in-house or purchase services, both for a negligible fraction of the current cost.

Generative AI 52

Generative AI Research Software Product Research Data Visualization 52

NextBigWhat

DECEMBER 28, 2020

Note that the core product management skills, i.e.empathy, customer centricity continues to be the important elements of the PM role, but in order to avoid yada yada gyaawn, let’s focus on the actionable new skills which will truly differentiate the great product managers from average ones, given the tailwinds. A lot of it.

Research Software 137

Research Software Feedback Software User Testing Product Management 137

Mironov Consulting

AUGUST 29, 2023

 Renting (licensing) means we can put more of our own effort into market differentiators. Imagine we’re a SaaS company selling logistics software that helps companies track their shipments, warehouse inventory, goods reordering, and time-versus-shipping-cost analytics.  Our

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Engineering 52

Amplitude

FEBRUARY 1, 2021

There are marketing emails to assemble. In the Mad Men world of marketing, a huge launch day could be vital in building hype. The ultimate goal of a product launch is to demonstrate its unique value proposition to your target audiences and establish your product’s presence in the market. Assess how the market itself is doing.

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

OCTOBER 27, 2021

WalkMe and Whatfix both market themselves to large companies with employee onboarding and training needs. At its core, WalkMe is an enterprise solution for employee onboarding. Its typical customers are also large, enterprise-level companies with user onboarding needs. However, Whatfix is more accessible to SMEs.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Intercom, Inc.

JULY 28, 2022

Growth is arguably the most defining and sought-after trait of technology companies. Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

Product Management Unpacked

MAY 26, 2020

For Claire, this situation is a prime example of a product manager’s need to respond to market demand quickly and effectively. “ UPMC’s ability to respond quickly to market demands boils down to how its teams are aligned with its enterprise-level strategies – a primary focus of Claire’s role. It is a huge collaborative process.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

ProductPlan

APRIL 29, 2022

The most common product launches occur when a company debuts a new product into an existing market. There’s already an existing market being served with relatively similar products. The company doesn’t have to explain what a car is, how to drive one, or how owning and using a car changes your life. Breaking ground.

Product launches 52

Product launches Research Software User Testing Differentiation 52

Mixpanel

APRIL 27, 2020

Leading a product team in a startup—where it’s basically you, or maybe you and one other person—is far different from leading a large product management team for a well-established company. When you’re a startup and you’re looking for product-market fit, you need to be ruthless. Enterprise: think like a startup.

User Testing 89

User Testing Customer Feedback Differentiation Startups 89

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. Both have to build the customer’s view of the world.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

JULY 14, 2021

They are not helping you – the potential user; they are not helping our smaller competitors, who find themselves juxtaposed with enterprise software for a completely different user persona, and it’s not helping us – when we get leads that want something we can’t offer anyway. Best for large enterprises. There are two.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Intercom, Inc.

JULY 29, 2021

We retailed stores and we sold to companies, including tech companies, and after taking a bit of a break and doing some traveling, I came back to Dublin and took a look around and tech was really beginning to boom. And because I’d sold bicycles to most of the tech companies in Dublin, I had some good contacts.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Business of Software Conference

AUGUST 10, 2023

They needed to achieve the right unit economics and develop codified sales and marketing processes that would free Steve Robert, CEO and co-founder, to enable the growth of the business. Remember Jason Cohen’s experience at Smart Bear when he felt he had to hire a veteran enterprise sales guy?). Will this help me?

White Paper 52

White Paper User Testing Demo Customer Experience 52