Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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Userpilot

APRIL 22, 2024

More and more established businesses – even outside the SaaS industry – have transitioned to product-led growth. This article examines the most important qualities of a product-led company, as well as examples of product-led companies that have cracked the code.

Feedback Software 82

Feedback Software Product Research Customer Experience Strategy 82

Intercom, Inc.

OCTOBER 16, 2019

The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. Goal of website.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

MARCH 29, 2024

TL;DR Brand activation involves building awareness for a company through engaging interactions with potential customers. For instance, you can induce customers to share their positive experiences with your product on social media. HubSpot promotes its products through industry-relevant courses. Let’s dive in!

Branding 89

Branding Analytic Tools Feedback Software User Testing 89

Userpilot

JULY 22, 2023

You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. This is why product positioning and brand messaging are so important as they’re able to appeal to a customer’s decision-makers in the most relevant way possible.

Feedback Software 72

Feedback Software User Testing Strategy Onboarding KPIs 72

Userpilot

AUGUST 14, 2023

But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? There are five ways to collect user data as a product marketer: Building a sign-up flow with multiple steps and screens to collect job titles, goals, and jobs to be done.

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Customer Feedback 89

Intercom, Inc.

NOVEMBER 27, 2019

These companies obviously have an amazing product. They’ve got a great way of telling that product’s story to the world. “The reason why businesses grow is they’re in a great market” It’s this approach to scaling their business that has enabled Paddle to achieve 2475% revenue growth over the last four years.

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Userpilot

MARCH 8, 2022

Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Her company, Produx Labs, provides product management training. She advises executives around the world regarding product management. Author of “The Build Trap”.

Technical Advisors 111

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Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

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Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Email marketing.

Analytic Tools 69

Analytic Tools Feedback Software Data Visualization Marketing 69

Intercom, Inc.

JULY 19, 2021

This context allows your team to provide tailored, personalized responses, taking unique factors like their company size, plan type, and use case into consideration. Teams that benefit: Sales, marketing, customer success. This means you can proactively address emerging topics and spot opportunities to improve the customer experience.

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Intercom, Inc.

DECEMBER 21, 2021

We hired new leaders in key positions, including Leandra Fishman , Anna Griffin, Alyssa Smrekar, Cheree McAlpine, Sanj Bhayro, and Marcio Arnecke. We continued to adjust to working from home , and our company culture evolved accordingly. We hit a huge milestone as our ARR grew well past $200M. Anna Murphy , Editor.

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Userpilot

FEBRUARY 25, 2021

SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. SaaS Marketing Strategies for Growth in 2021. Content Marketing. SEO for SaaS Marketing. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. in revenue in 2020. Kevin Indig.

Research Software 64

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Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve.

Product Research 87

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BrainMates

SEPTEMBER 19, 2022

This is where the power of product is vital, in developing the right technology and solution that can cater to businesses throughout the employee lifecycle. ReadyTech is one company whose products are making an impact on the way Australian and New Zealand businesses are managing their workforce.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. In a healthy culture, all constituencies recognize the importance of balancing competing desires—they want to be heard, but they don’t have to win.”.

Roadmap 137

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Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Negative personas accurately portray the users least likely to find value in your product.

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Feedback Software User Testing Research Software Data Visualization 79

Mixpanel

JANUARY 12, 2023

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. Keyword research answers an important question: What words do people use to describe the pain point your product solves—at scale?

Data Visualization 115

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Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. GTM strategy ensures that when you launch your product, it fits the user’s needs so the product-market fit is solved.

Research Software 81

Research Software Strategy Customer Experience User Testing 81

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

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Userpilot

AUGUST 29, 2022

In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. Best practices for implementing it. Conclusion.

Research Software 81

Research Software Engineering User Testing Marketing 81

Pragmatic Marketing

MAY 23, 2017

Based on their position, control of resources and ability to reward and punish, they are the company’s final decision-makers. Product managers have little authority. They must rely on persuasion and inspiration to make a positive impact. CEOs manage down; product managers influence across and up.

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Product Research Product Management Product Manager Research Software 70

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools 91

Analytic Tools Research Software Data Visualization Product Research 91

NextBigWhat

OCTOBER 30, 2020

BHAG: It is a big, daring, ambitious goal that pushes the company beyond its boundaries defined clearly with no ambiguity. Objectives and key results (OKR): A goal-setting framework that helps companies set an objective, which is “what I want to have accomplished,” and the key results, which are “how I’m going to get it done.”

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Userpilot

APRIL 26, 2024

Interactive walkthroughs are better than linear product tours because they help customers learn at their own pace and retain more information. Software companies shouldn’t be afraid to have a secondary or tertiary onboarding process as it can drive feature discovery and customer expansion. Book a demo to learn more.

Feedback Software 57

Feedback Software Analytic Tools Research Software User Testing 57

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. Intercom’s own Des Traynor, Paul Adams and Emmet Connolly on aligning product and sales.

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Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Analytic Tools 223

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Brian Balfour

JULY 18, 2017

In the introduction to this series, I explained there are two types of companies : Tugboats, where growth feels like you have to put a ton of fuel in to get only a little speed out, and Smooth Sailors, where growth feels like wind is at your back. Companies like Palantir and Veeva exist on the very far end.

User Testing 65

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Userpilot

JANUARY 10, 2022

Interactive walkthroughs are better than linear product tours because they help customers learn at their own pace and retain more information. Software companies shouldn’t be afraid to have a secondary or tertiary onboarding process as it can drive feature discovery and customer expansion. What is customer success?

Feedback Software 93

Feedback Software Analytic Tools Research Software User Testing 93

Intercom, Inc.

OCTOBER 29, 2020

Don’t just listen to what they say – watch what they do, understand their world and their challenges, and consider how your product integrates and fits in with everything else happening in their lives. In times of crisis, it helps to keep company values in mind – after all, they’re your North Star. Be open-minded.

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Userpilot

FEBRUARY 4, 2022

A self-service SaaS sales process is best for companies with a simple and/or affordable product. SaaS sales compensation tends to be higher when targeting enterprise customers since it takes longer to close deals and each contract brings in more annual recurring revenue ARR for the company. What is the SaaS sales process?

Feedback Software 94

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Intercom, Inc.

MARCH 29, 2022

You’ll hear from the product managers that led the ideation, planning, and development of these products, and get their unique insights into the ways each of them can uplevel your customers’ experience with your company. We remember the companies that make things easy”. That’s why great experiences stand out.

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All About Product Management

JULY 9, 2010

I was being interviewed for a Product Managers position by a Chief Operating Officer (COO) who used to do the job that I was interviewing for. The company has adopted and really embraced scrum so naturally expects the Product Manager to take on many of the Product Owners responsibilities.

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