280 Group
OCTOBER 13, 2020
Over the past several decades, I’ve interviewed hundreds and hired dozens of Product Managers at companies like Microsoft, Amazon, and burgeoning startups. Congratulations! You’re on the verge of one of the most exciting and fastest-growing careers today.
Mind the Product
APRIL 2, 2024
In this article, Dave Martin, Product Leadership Coach and Co-Founder of Right to Left, shares his take on the state of product management in wake of bold claims made by Marty Cagan in his latest book, Transformed.
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Product Management University
AUGUST 15, 2023
The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments.
Product Management University
APRIL 8, 2024
There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. To some product managers, market is synonymous with users.
Speaker: Jon Harmer, Product Manager for Google Cloud
Understand how your work contributes to your company's strategy and learn to apply frameworks to ensure your features solve user problems that drive business impact. Grow your user empathy skills: Better understand users and the problem space they are working in through Journey Maps that are customized for Product Managers.
Product Management University
MARCH 15, 2023
Don’t sweat it, product manager purists. Building a product management organization in this manner gets you into your dream job, the strategic product management role you’ve always wanted, and your new title reflects your actual responsibilities. You own the day-to-day care and feeding of your products.
Product Management University
AUGUST 21, 2023
The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Every product manager wants to have a reputation for being strategic. What is Strategic Product Management? Product CEO, not even close!
Speaker: David Bard, Principal at VP Product Coaching
Explore proven solutions, laying the groundwork for triumphant product launches. Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies.
Speaker: Andrew Wynn, Senior Product Manager, Looker
Who builds products for the product people? As a product manager, you know how helpful custom tailored data solutions can be to doing your job well. Learn product analytics best practices from Andrew Wynn, Product Manager at Looker. How to adapt solutions for different company sizes.
Speaker: Kate Owens and Megan Bubley, SpotHero, Diana Smith, Segment, and Erin Franz, Looker
As a product leader, you are tasked with collecting and synthesizing your customer’s interactions with your product.The great news is that there are many tools used across your company which collect unique parts of your user’s journey. Common data issues product managers run into and how they can be resolved.
Speaker: Wes Bush, Author of "Product-Led Growth"
Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. How to adjust your product-led strategy during uncertain times. Use Product Management Today’s webinars to earn professional development hours! But what else do they have in common?
Speaker: Bob Webber, VP Product Flow Optimization, Construx
There's a lot of innovation advice out there, but very few companies are recognized for their innovation. Despite the importance of new product development, more than half of all product launches and innovations fail. Innovation advice will not work if your company's culture does not encourage it.
Speaker: Bruce McCarthy, Co-Author of Product Roadmaps Relaunched and Founder of Product Culture
There are various frameworks and tools that are designed to help product management teams understand what to build, but somehow teams are still shipping products that don’t gain traction. Many times, when companies are building their product roadmaps, they are not properly accounting for customer validation.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Is there a pattern underlying how technologies hook us?
Speaker: Laura Klein, Principal at Users Know and Author of UX for Lean Startups
Join UX designer and product management expert Laura Klein for a no-holds-barred Ask Me Anything session on UX design. Laura—principal of Users Know and author of Build Better Products and UX for Lean Startups—has over 20 years of experience helping companies innovate responsibly and improve their product development processes.
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