The Product Coalition

JANUARY 26, 2021

At the high end of the labor market, people make decisions based on other things: whether they get to work with great people, grow their strengths, and accomplish something meaningful. a clear and compelling vision. from ‘ Drive’ All top product leaders know the importance that vision plays in the success of a product.

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Intercom, Inc.

JANUARY 24, 2023

This evolution always starts with one thing: a clear product vision. Businesses can feel it too: declining KPIs, competitors catching up, market impact waning. Great companies reinvent products before reaching decline. Product vision is the critical bridge between strategy and execution. Here’s how we did it.

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The Product Coalition

SEPTEMBER 4, 2023

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.

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Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.  OK, What’s A Company Strategy?   Did they have sufficient input?

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Intercom, Inc.

JULY 4, 2018

One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. It’s a badge of honor – a badge of legitimacy – a badge of a new, better way of building a company. The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies.

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Intercom, Inc.

NOVEMBER 9, 2022

Few books have chronicled how innovation takes place – and how market leaders fail to seize it – as well as Clayton Christensen ’s seminal book The Innovator’s Dilemma. For innovation hubs to be successful, the leadership must clearly articulate the vision and create space within that vision for innovation to happen.

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The Product Coalition

JUNE 28, 2022

Let’s talk about how to define a product vision, and why the lack of a product vision is so detrimental to your team. As I’ll explain below, the “why” and “where” form your product vision, and your product team (especially your engineers), not only want this from you, but need it in order to do their best work. Sprint planning.

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The Product Coalition

JUNE 9, 2021

Your vision of the future should bring clarity to your roadmap. Sales is trying to help the customer see the value in your company. A good roadmap illustrates how your product contributes to the company. It aligns business decisions with strategic vision. But a roadmap doesn’t create a clear view of the future.

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Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

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Intercom, Inc.

JULY 4, 2018

One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. It’s a badge of honor – a badge of legitimacy – a badge of a new, better way of building a company. The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies.

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The Product Coalition

APRIL 20, 2023

Augmented reality apps may sound futuristic, but consumers and marketers are embracing the concept far more quickly than you may expect. In addition, 38% of marketers reported employing augmented reality to engage customers online and in-store. 67% of media buyers and planners desire AR advertisements in digital marketing initiatives.

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The Product Coalition

JUNE 13, 2021

In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself. Of course, in the process, the vision might be changed or refined, but it most likely wouldn’t be reinvented altogether. This should be your first step into product strategy.

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Alchemer Mobile

JANUARY 4, 2023

Alchemer is excited that the Apptentive team shares our vision to make every customer and employee voice matter.”. Alchemer and Apptentive will offer their combined set of solutions to customers effective immediately and will soon launch new, integrated solutions for the market. About Apptentive.

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The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

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The Product Manager Coach Blog

SEPTEMBER 19, 2023

In the intricate world of product management, a compelling product vision isn’t just a “nice to have” – it’s a necessity. He introduced a vision – ‘an iPod, a phone, and an Internet communicator.’ ’ That vision changed the mobile industry forever. Shopify : “To make commerce better for everyone.”

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Roman Pichler

JANUARY 22, 2024

Their visions, target groups, needs, standout features , and business goals must comply with the overall portfolio strategy. [1] Larger companies often have several portfolios; early-stage startups, in contrast, usually have a singleton one—it consists of just one offering. A product portfolio is a group of products.

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Userpilot

OCTOBER 11, 2022

What are some good product vision examples? How is the product vision different from the company vision? What makes a great product vision? How should product managers develop effective product vision statements? Product vision and company vision overlap in single-product organizations.

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Product Management University

OCTOBER 10, 2023

My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. A market strategy does just that. Here’s the $1 million question. Here are three big things to consider.

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ProductPlan

JUNE 14, 2022

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. Both of these play a critical role in motivating those responsible for bringing the product from concept to market. Product vision. Product vision examples. Product vision examples.

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The Product Coalition

JULY 5, 2023

Do you think every company and product needs a roadmap?” Fast forward to the end, there are, in fact, scenarios where companies and products do not need roadmaps. When roadmaps are not required Roadmaps seem to be a universal answer for product companies regardless of stage or size. Of course.”, I answered. Are you sure?

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Userpilot

SEPTEMBER 14, 2023

A strategic product manager is responsible for developing long-term product vision and strategy. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Product marketing managers develop product positioning , messaging , and differentiation strategies.

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Lenny Rachitsky

DECEMBER 3, 2023

Known for crafting a strong, unified vision, Ebi empowers her teams to achieve outsized outcomes. Lenny may be an investor in the companies discussed. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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ProductCraft

NOVEMBER 5, 2021

Developing a clear product vision is among the most worthwhile activities product leaders and startup founders can engage in. It provides a north star to focus your org and helps with everything from product decision making and alignment to identifying where you can win in your market. In the early stages of a company, the.

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The Product Coalition

AUGUST 7, 2023

How to Choose the Optimal North Star for a Roof Shingles Assessment Vision API Company How the Right North Star Metric Can Illuminate Your Business Path Introduction In recent years, many new API SaaS companies are emerging that provide AI-powered capabilities for processing text, audio, images and video.

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Userpilot

DECEMBER 13, 2023

We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets.

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Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. Product Launches and the Most Common Mistake Here’s the most common mistake technology companies make, and it’ll take every bit of wind out of your launch sails. You’ve just built some cool new A.I.

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The Product Coalition

FEBRUARY 3, 2022

We make a living selling leaders and teams on what the future can look like, and then do our best to meet and exceed that vision. NFTs unlock an excellent market opportunity for every creator out there? Technologists are, by our very nature, forward-looking optimists. The more I read about Web 3.0 work as well as it did.

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Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

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Userpilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. What are the typical roles and responsibilities of product managers and product marketing managers?

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AB Tasty

MAY 21, 2024

Talia Wolf reveals how emotional marketing can revolutionize your experimentation process and lift conversions. Taking a customer-centric approach to marketing, founder and CEO of Getuplift, Talia Wolf, harnesses the power of emotional marketing techniques to increase visitor conversions. What is emotional marketing?

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People-First Product Leadership

DECEMBER 20, 2023

Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 3 brings together the Product specific Vision, Roadmap and Goals. The Vision is brought to life in the Now / Next / Later roadmap, which is supported by Product Goals.

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Product Innovation Educators

AUGUST 14, 2023

He is convinced that product is the single most important success driver for tech companies, which is why he founded Prodify to share what he learned from being an advisor to over 50 tech companies to realize their full potential. I founded Prodify so my team and I can help companies by sharing knowledge from our previous experiences.

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Product Management University

AUGUST 21, 2023

Why Product CEO Makes Zero Sense Let’s say your company has 10, 20 or even 50 product managers. Now imagine that your company has more than one CEO let alone 10 or 50. Would you rather be the CEO of a wildly successful product at the expense of your company missing its financial and strategic goals? Product CEO, not even close!

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The Product Coalition

JUNE 9, 2021

You’ve got a clear vision for the future, and it looks bright! Review Cycle Outcome: A living roadmap that consistently communicates projects aligned with company goals. The strategies needed to realize a vision will change over time, leaving the roadmap out of date and out of touch. So why is there a sixth step?

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The Product Coalition

JUNE 14, 2020

It’ll describe some points divided as follows: Setting the product vision Getting people onboard (stakeholder management) to make it happen How to talk with other areas to get to this vision Why is setting a Product Vision important? Alice Product Manager”- Without Product Vision, any direction will be taken.

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Intercom, Inc.

SEPTEMBER 21, 2022

Suddenly you could sell and market to millions of people, anywhere in the world. And with that explosion in addressable market came an explosion in customer service requests. They helped companies cope with the volume of support queries they were receiving, but it came with a cost. But why is it particularly hard in support?

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freshtrax

MAY 19, 2023

Many Japanese companies have long set their sights on global expansion as a mid- to long-term goal. However, not many of these companies have actually been able to develop a realistic plan – let alone put it into action. Many companies dream of having their products featured on shelves around the world, wouldn’t you agree?

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