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Five Opportunities for CS in a World Full of AI-Driven Change

Gainsight

That means every company is in belt-tightening mode. We’ve created the ultimate cheat sheet for positioning your CS org as critical to your company’s bottom line. If you break down what Sales and CS do, a lot of the activities are the same,” says Dhaliwal. CSMs have to reach out to people with effective messaging.

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 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. Small, confident companies learn the hard way that much of the market looks to big, established, stable leaders to buy products from.

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 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. Small, confident companies learn the hard way that much of the market looks to big, established, stable leaders to buy products from.

article thumbnail

 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. Small, confident companies learn the hard way that much of the market looks to big, established, stable leaders to buy products from.

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

That way, they’re always leading from a position of strength. The single most difficult thing for every product company is to see your target customers the same way they see themselves. Most companies can’t serve that many markets and do it well. Aspirational Market Positioning. Sales Training on Customers vs. Products.

Marketing 130
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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

Most companies can’t serve that many markets and do it well. Consider for just a moment that your company and its products don’t exist, but the customer organizations that you serve do. Market Positioning. Sales Training. Keep running with the market positioning and mobilize your value story via the salesforce.

B2B 100
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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That