Pragmatic Marketing

AUGUST 20, 2019

More than one-third of Canadian consumers have experienced the consequences of a security breach of hack, according to research conducted by PCI Pal , a company that provides secure payments to contact centers. Simply perceiving that a company has insufficient security practices affects consumers’ trust and spending habits.

Data Visualization 70

Data Visualization User Testing Product Research Reporting Tools 70

Product Management University

AUGUST 5, 2019

Most companies can’t serve that many markets and do it well. Consider for just a moment that your company and its products don’t exist, but the customer organizations that you serve do. Sales Training. When it comes to sales training, products play a supporting role, not a leading role. Number two is BIG!

B2B 100

B2B Sales Training Product Management Product Manager 100

Userpilot

APRIL 14, 2023

Depending on the type of customer onboarding experience your company is aiming for, different departments could be in charge of creating the actual user onboarding flow or walkthrough. A user onboarding process might be created by your product, sales, support, or customer success teams, depending on which user onboarding approach you take.

Analytic Tools 86

Analytic Tools Research Software Feedback Software Onboarding KPIs 86

Product Management University

FEBRUARY 25, 2020

The single most difficult thing for every product company is to see your target customers the same way they see themselves. Most companies can’t serve that many markets and do it well. Consider for just a moment that your company and its products don’t exist, but the customer organizations that you serve do. Number two is BIG!

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Intercom, Inc.

NOVEMBER 20, 2018

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

ProductPlan

NOVEMBER 19, 2021

ve to answer other questions unique to your company, industry, corporate culture, and other factors. Building your product’s strategic schedule, including timelines for development milestones, marketing campaigns, sales training, etc. Team messaging and collaboration. Training and onboarding. Market surveys.

Research Software 52

Research Software Analytic Tools Systems Review Development Team Review 52

Userpilot

SEPTEMBER 18, 2021

Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. The amount of responsibilities you'll have as a product marketing manager depends on how product-led the company is. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 86

Onboarding KPIs Analytic Tools Research Software Product Marketing 86

Userpilot

SEPTEMBER 18, 2021

Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. The amount of responsibilities you'll have as a product marketing manager depends on how product-led the company is. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. The amount of responsibilities you'll have as a product marketing manager depends on how product-led the company is. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. The amount of responsibilities you'll have as a product marketing manager depends on how product-led the company is. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. Adam: You’re looking mostly at Series A, Series B companies, right?

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. Adam: You’re looking mostly at Series A, Series B companies, right?

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Pragmatic Marketing

OCTOBER 11, 2019

So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. I've seen some startups and some companies do a launch every week, for instance. Yeah, absolutely. And you've kind of cried wolf too many times.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. I've seen some startups and some companies do a launch every week, for instance. Yeah, absolutely. And you've kind of cried wolf too many times.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

AUGUST 20, 2019

More than one-third of Canadian consumers have experienced the consequences of a security breach of hack, according to research conducted by PCI Pal , a company that provides secure payments to contact centers. Simply perceiving that a company has insufficient security practices affects consumers’ trust and spending habits.

Data Visualization 14

Data Visualization User Testing Product Research Reporting Tools 14

The Product Coalition

FEBRUARY 26, 2022

One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role. Most product managers efforts today seem focused towards their own company , no longer the customer. which is a different problem again.

User Testing 170

User Testing Weak Development Team Customer Experience Customer Feedback 170

Business of Software Conference

NOVEMBER 28, 2019

From generating good leads, to spotting good sales people and how to motivate them to be better. Let’s get to know you a bit more just to understand, who’s a founder or in commercial management of a software company? So, the vast vast majority of you are running or helping run your software company.

Analytic Tools 40

Analytic Tools Research Software Data Visualization Software Review 40