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Kevin Maney on designing your own category

Intercom, Inc.

In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. According to him, winning is not really about beating the competition – it’s about inventing a whole new game. The hard part is knowing what problem your company solves.

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We killed the blog. We hope you like it.

Intercom, Inc.

Simultaneously, Intercom has introduced features for larger companies: our customer base now runs the full gamut from early stage startups to large established companies. While other parts of our website had evolved to reflect those new realities the blog remained a relatively basic WordPress setup. Our final color palette.

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The Two Crucial Steps for Successful Mobile User Engagement

The Product Coalition

They are known to largely depend on mobile messaging performance; this is why, when talking about mobile customer engagement, we always talk about communications. You can detect and address the second category with re-engaging communications. Does the user need to be re-activated? If they have unsubscribed, try to get them back.

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Product Briefing – November 16, 2023

Department of Product

Q&A is a new feature from the company which allows users to get answers about any document in a workspace through a conversational UI. Another product unveiling a similar use case this week, albeit in a distinctly different category is Celonis. Notion has unveiled what it describes as the next chapter in AI.

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Product Briefing – October 5, 2023

Department of Product

In a press release , the two companies unveiled a partnership designed to address AWS’ perceived strategic weaknesses in AI. There are also rumours that Anthropic is in early talks with other investors with a view to raising an additional $2 billion. This is the only way to create outlier companies.

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Product in Practice: Finding the Best Way to Communicate with Different Stakeholders

Product Talk

If you’re a longtime Product Talk reader (or if you’ve read Continuous Discovery Habits), Lisa’s name might sound familiar. A lot has happened since we last spoke to Lisa—and we’re not just talking about the pandemic. Lisa also started a role at a new company called Human API. Lisa’s New Role at Human API.

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How to Avoid Market Feedback Traps

Mind the Product

B2B categories can be especially tricky because you are building product for a professional who’s doing a job you’ve likely never done first-hand. It’s hard to exercise reliable Ford-like intuition about what the product should do, and if you don’t talk to customers you risk building something that totally misses the mark.