Kevin Maney on designing your own category
Intercom, Inc.
SEPTEMBER 15, 2021
In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. According to him, winning is not really about beating the competition – it’s about inventing a whole new game. The hard part is knowing what problem your company solves.
Let's personalize your content