Consulting Inbound Marketing Positioning 
Intercom, Inc.
NOVEMBER 7, 2019
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.
Intercom, Inc.
OCTOBER 26, 2021
It comes down to three things: We’re customer-first: We value positive customer experiences above all else. We’ve adopted a strategy of consultative, value-based selling – one that is transparent and informative and meets buyers where they are in the purchasing process. We look for: SDRs who can create value.
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Userpilot
MARCH 8, 2022
Melissa Perri – Speaker, consultant, and teacher in Product Management. She’s currently a consultant, speaker, and teacher in product management. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. CEO of Product Labs.
Userpilot
OCTOBER 31, 2022
From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Trying to market to everyone is the fastest way to build up an unreasonably high acquisition cost.
Intercom, Inc.
NOVEMBER 20, 2018
Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.
Intercom, Inc.
DECEMBER 21, 2021
We hired new leaders in key positions, including Leandra Fishman , Anna Griffin, Alyssa Smrekar, Cheree McAlpine, Sanj Bhayro, and Marcio Arnecke. Even more than a good pun, though, I love how customer research is embedded into the very fabric of how we build, market, and sell Intercom. Here’s to thriving, not just surviving!
Intercom, Inc.
NOVEMBER 30, 2021
A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Product feedback: Productboard. Knowledge base: Article Search (built by Intercom).
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