The Product Coalition

AUGUST 25, 2020

Businesses must adopt digital transformation to stay competitive in the modern market landscape. As brands realize the paramount importance of innovation and digital disruptions, the popularity of digital transformation services and IT consulting is increasing. Win-Pro Consultancy Min. Win-Pro Consultancy Min.

Research Software 83

Research Software Feedback Software Consulting Artificial Inteligence 83

Product Innovation Educators

JUNE 3, 2024

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. The goal is to understand the target market, identify unmet needs, and inform product design and marketing.

User Testing 69

User Testing Product Research Market Research Data Visualization 69

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Differentiation Consulting Document 58

Business of Software Conference

MAY 9, 2022

April Dunford: Confusing Positioning and Strategy. I do positioning, and they’re like, hey, yeah, it’s the same thing.” April blames consultants in Silicon Valley for propagating the myth that a story that works for VCs will work in a sales situation and for attracting employees into your company. Positioning.

Vision 52

Vision Positioning Strategy User Testing 52

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Roman Pichler

NOVEMBER 6, 2023

The opposite is also true: I’ve seen product people who were excellent at product management, had amazing market insights and great product ideas, but underachieved, as they lacked the right leadership skills. 2 ] It does not derive from a position on the org chart. The individual’s power consequently originates from their position.

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Leadership Customer Feedback Construction User Testing 263

Messages that Matter

NOVEMBER 5, 2018

When colleagues, peers or marketing consultants refer to positioning, what do you think they mean? There is often a debate about what positioning is, and what it is not. Confusing matters further, there are two proper usages of “positioning:” How your company is situated relative to its competitors; […]

Positioning 40

Positioning Marketing Reference Consulting 40

Mironov Consulting

MAY 21, 2023

 A VP Product or CPO job search typically takes 3-6 months, and the current hiring market isn’t typical.  Plan If they’re not in the market right now, they should be happy to send recruiters your way.  Part-time, consulting or side gigs are OK while you're looking for a full-time thing.  Short-term

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Marketing Customer Experience Product Research Banking 65

Amplitude

DECEMBER 7, 2020

Market Leadership: Amplitude stood out to me because it’s disrupting the digital marketplace–dominating the segment focused on digital product makers. The Solutions Consulting (SC) team is a vital part of that vision, and I’m thrilled to have a hand in making it come to pass. What motivated you to join Amplitude?

Reporting Tools 52

Reporting Tools Technical Review Development Team Review Consulting 52

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. It is important to note that most PM job postings ask for prior PM experience.

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Consulting Technical Advisors Technical Review Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. It is important to note that most PM job postings ask for prior PM experience.

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

Marketing 91

Marketing B2B Customer Experience Consulting 91

Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

Marketing 91

Marketing B2B Customer Experience Consulting 91

Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Who owns Product/Market fit – Marketing, Sales, or Business?

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User Testing Product Marketing Marketing Product Research 141

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

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Positioning Books User Testing Weak Development Team 56

Bain Public

MARCH 14, 2020

As a product management consultant, he acts as a coach and a mentor to his clients, providing them with frameworks that guide them toward making the best product decisions. Different from a board member, a product management consultant does not instruct a CEO and the product leadership team how to run the company.

Consulting 52

Consulting User Testing Product Management Product Manager 52

Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. make sure your customers understand who your REAL competition is.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Messages that Matter

DECEMBER 13, 2018

Is there a disconnect between your marketing team and sales? I have been asking sales consultants for the last month whether they have ever worked with a B2B software company […] Do sales team members love your presentations or do they complain about them? What about the leads you create? Do they jump all over them?

Positioning 40

Positioning Marketing B2B Consulting 40

Johanna Rothman

MARCH 13, 2024

Agile coaches and Scrum Masters are staff positions, not “line” jobs. Marketing and word of mouth help with that Acquisition.) All the costs: marketing costs to acquire customers, onboarding costs to activate customers, and product development costs for the product itself. You might not like these ideas.

Onboarding KPIs 75

Onboarding KPIs Agile Consulting Management 75

Mind the Product

JANUARY 24, 2017

Therein lies the opportunity for a product management consultant. Consulting on a part-time and freelance basis may be a viable option for you, depending on where you are in your career. Even if you’re only thinking about it as a temporary move, it’s important to think about the goals you may have as a consultant.

Consulting 70

Consulting Customer Experience User Testing Reporting Tools 70

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then headed up marketing & communications at Cover, an Android app that was acquired by Twitter.

Branding 52

Branding Startups Marketing Consulting 52

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. Product Tranquility , a consulting firm based in Austin, Texas. 4:07] How does market segmentation influence product strategy? Start early.

User Testing 62

User Testing Marketing Research Software Product Research 62

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

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User Testing Startups Product Research Testing 126

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Product Positioning vs. Market Positioning: The Key Difference. We offer a few insights. Why You Should Give Your Product Portfolio a Good SWOT.

B2B 130

B2B Product Management Product Manager Magazine 130

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Product Management University

JUNE 20, 2017

If you’re going to dominate your market, you have to make the customer organization measurably better at their business, from the top down. There are seven legs in the race for market leadership. Market & Product Strategists. Marketing & Sales Enablement. It’s like relay race.

Customer Experience 100

Customer Experience Marketing Customer Feedback Leadership 100

Product Management University

NOVEMBER 17, 2020

We hope your 2020 is winding down on a positive note, all things considered. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. 7 Tips for Positioning Greater Strategic Value & Differentiation.

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Magazine B2B Product Management Product Manager 130

Userpilot

MAY 29, 2024

Nir Eyal is an author, speaker, and consultant known for his expertise in behavioral design and habit formation. ” Nir’s work focuses on how technology and products can be designed to create positive habits in users.

Books 105

Books Research Software User Testing Customer Experience 105

Userpilot

MAY 20, 2024

Higher scores indicate more positive customer feelings and benchmarks differing across sectors (in SaaS being 40). Assign positive and negative scores to responses to calculate the overall customer sentiment score and track changes over time. Generally, a higher sentiment score indicates a more positive overall customer feeling.

Data Visualization 105

Data Visualization Feedback Software Customer Feedback Customer Experience 105

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 105

User Testing Startups Product Research Testing 105

Johanna Rothman

MARCH 14, 2024

That’s because potential employers think these jobs are staff positions. Your previous managers and potential managers don’t see the value of someone in your position. Worse, many staff jobs are commodity positions. But I’ve consulted for a long time. Or, one Scrum Master from another.

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User Testing Agile Banking Consulting 100

The Accidental Product Manager

NOVEMBER 9, 2020

What this means for product managers is that there is a huge market for products that will allow us to avoid looking like we are getting older. As an antiwrinkle treatment it currently owns 70% of the market where it competes with the Dysport product from Nestle and the Xeomin product from Merz Group. worth of Botox sales last year.

Marketing 89

Marketing Product Management Product Manager User Testing 89

Bain Public

APRIL 28, 2020

As today’s uncertain market rapidly changes, remaining successful requires a more entrepreneurial product-orientation. How would you position your business? Using Market Sensing and Knowledge Creation. What’s the difference between market sensing and market research, you ask? But how does this happen?

User Testing 52

User Testing Marketing Customer Feedback Product Research 52

Modus Create

SEPTEMBER 19, 2023

Ingo says: “Mike’s leadership and track record make him the perfect addition to our leadership team as we continue to expand our digital capabilities and position ourselves as an elite partner to businesses undergoing digital transformation.”

Reporting Tools 105

Reporting Tools Leadership Enterprise Consulting 105

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Communication Clear communication is one of the most important traits of being a solid Product Marketing Manager.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52