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Positioning Jujitsu | April Dunford | BoS Conf Online Europe 2020

Business of Software Conference

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. Video and Slides below. Upcoming Events.

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Leveraging Data Analytics for E-Commerce Business Growth

Valerian Tech

This understanding helps optimize product offerings, personalize customer experiences, and improve marketing campaigns. Understanding customer behavior empowers businesses to offer relevant product recommendations, deliver personalized marketing campaigns, and overall enhance customer satisfaction. Book a free consult today.

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Announcing Intercom’s new AI features

Intercom, Inc.

Suddenly it seemed that generative AI might transform industries from education to marketing. However, getting from technological breakthrough to useful applications is far from straightforward. Robin Salimans, CTO at Luna “I say this about every new Intercom feature, but this time, I’m telling the truth – this could be my favorite!

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Technical Review: A Trusted Look Under the Hood

TechEmpower - Product Management

Other common scenarios that we’ve seen: Scaling and new markets: Your company and product are established, and now you’re scaling or going after new markets. Keeping up with the competition: You’re a market leader in a fast-growing field. Do your own review first so you can be confident and better positioned.

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Hiring Your First Product Manager

The Product Coalition

Along with the founders (the CEO and CTO), most of the employees in the company at the time were developers. Most companies hire a product manager (and other positions) too late. This is one of the most popular questions I receive from my consulting customers as well as CPO Bootcamp participants. and during?—?the

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Conducting User Research in Product Management

The Product Guy

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

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Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.