Consulting Market Research Marketing Positioning 
Mind the Product
FEBRUARY 5, 2019
Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Who owns Product/Market fit – Marketing, Sales, or Business?
UX Studio: Product Management
JULY 14, 2021
UX studio is one of the global innovation design consulting firms focusing on UX design, research, and strategic consulting. We researched the top design consulting firms’ competency level, experience, and portfolio to define the most reliable design thinking companies you can trust and partner with in 2021.
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PMLesson's Ace the PM Interview
APRIL 6, 2020
Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.
Mind the Product
JANUARY 24, 2017
Therein lies the opportunity for a product management consultant. Consulting on a part-time and freelance basis may be a viable option for you, depending on where you are in your career. Even if you’re only thinking about it as a temporary move, it’s important to think about the goals you may have as a consultant.
Bain Public
APRIL 28, 2020
As today’s uncertain market rapidly changes, remaining successful requires a more entrepreneurial product-orientation. How would you position your business? Using Market Sensing and Knowledge Creation. What’s the difference between market sensing and market research, you ask? But how does this happen?
Product Innovation Educators
SEPTEMBER 6, 2021
What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. Product Tranquility , a consulting firm based in Austin, Texas. 4:07] How does market segmentation influence product strategy? Start early.
PMLesson's Ace the PM Interview
MAY 19, 2020
Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Communication Clear communication is one of the most important traits of being a solid Product Marketing Manager.
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