Clearbit’s VP of Customer Success on turning economic headwinds into a growth opportunity
Intercom, Inc.
JULY 30, 2020
Like when you open an email and see “Hi, First Name!” It feels like crowdsourced problem-solving. It feels much less acerbic than the name implies. Personalization can be extremely difficult to get right when it comes to automation. When it fails, it fails spectacularly. There’s a high cost to these flubs.
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