The Product Coalition

OCTOBER 9, 2023

Berlyne As product managers, we have all enthusiastically dived into customer feedback, hoping to find insights that will take our product game to the next level. Yet, time and time again, we hit a wall. It fails to deliver valuable insights, game-changing ideas, or even just a decent overview of what users need.

User Testing 110

User Testing Data Visualization Customer Feedback Customer Experience 110

Product Talk

DECEMBER 20, 2023

You’re creating a regular habit of talking to customers , you’re identifying opportunities and assumptions and building out your opportunity solution tree and starting to run small tests to explore different ideas. Question: What do you do when a stakeholder has an idea that isn’t related to your outcome or your discovery efforts?

Product Research 261

Product Research User Testing Customer Experience Differentiation 261

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 121

User Testing Customer Feedback Customer Experience Data Visualization 121

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. Definitely not! How To Attract User Research Prospects.

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

Roman Pichler

JANUARY 8, 2019

See the Rewriting Effort as an Opportunity to Innovate. Consequently, rewriting efforts are often focused on replacing like-for-like: The users get the same product dressed up in new technologies. While this approach works, I wastes the opportunity to innovate and create more value for the users and business.

Product Research 218

Product Research Customer Experience User Testing Analytic Tools 218

Imaginary Cloud - Design

AUGUST 19, 2021

Design Research is a process used by designers to better understand the underlying and sometimes hidden desires, needs, and challenges of end users. To create an optimal user experience. User Research. ? It's a user-centered approach that helps answer questions like "Who are your users?",

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Usersnap

JUNE 24, 2019

Customers today want more from brands. They look beyond the products and, recently, the focus on customer experience has become more accentuated. Writing catchy copies for your marketing campaigns to grab the attention of your consumers is definitely important. Learn more about customer-centric approaches.

Customer Experience 76

Customer Experience User Testing Customer Feedback Differentiation 76

Product Management University

APRIL 8, 2024

Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities. To some product managers, market is synonymous with users. For some, a market means a user or buyer persona. For others, a market is a customer department like IT or HR.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Product Management University

OCTOBER 11, 2023

Let’s start this discussion of integrating business processes vs. products with the spotlight on pre-sales, sales, and customer on-boarding since they bear the brunt of the ripple effect. You’re in the throes of the sales cycle and it’s product demo time. Ideally, it can be quantified in a short period of time.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Userpilot

JULY 18, 2023

Tracking your customer churn rate will help you keep tabs on business growth. This article shows you various ways to calculate churn, make sense of the data, and create proactive solutions to retain more customers. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate.

User Testing 98

User Testing Feedback Software Data Visualization Customer Feedback 98

Userpilot

MARCH 6, 2024

Why it is important for your product management efforts. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. This helps create user personas. Its different stages. Key metrics to track at each stage.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. Definitely not! How To Attract User Research Prospects.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Usersnap

DECEMBER 19, 2023

Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Feedback integration catalyzes continuous improvement, data-driven decisions, and the creation of exceptional user experiences.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

DECEMBER 13, 2021

Many SaaS businesses confuse adoption with user acquisition. In this blog, we’ll explain why, and how you can get more of your users adopting your product – becoming long-term, stable, and profitable customers. SaaS businesses don’t just need to acquire new users. That can be a fatal mistake.

Research Software 98

Research Software Feedback Software User Testing Customer Experience 98

Userpilot

OCTOBER 13, 2022

In fact, the only differentiator you can use to stand out from competing parity products is price. To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability. Product parity definition. Source: AwesomeFinTech.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Product Management University

AUGUST 15, 2023

Product releases are still the execution phase but everything works better when priorities across all products are synchronized to target customer needs in the company’s highest priority markets. It’s a logical question but the answer is a definitive no. Definitely yes but it’s not as complicated as you might think.

Product Management 246

Product Management Product Manager White Paper Management 246

Intercom, Inc.

MAY 19, 2020

As a product-led company, we have put great thought, time, and energy into how we organize our product teams. . But when it comes to analyzing what we spent our precious time building, the lines of accountability need to be very clear.”. But usually by the time they’re ready for the heist, there’s a lot of trust there.”.

User Testing 245

User Testing Research Software Product Research Feedback Software 245

Alchemer Mobile

JULY 16, 2019

Consider these scenarios for a moment: Scenario 1 : Supermarket giant, Tesco launches a mobile app for customers. It serves the purpose of a virtual grocery store for customers who are time-pressed to go and shop physically. More importantly, note that they are using various digital platforms to adapt to dynamic times.

Analytic Tools 159

Analytic Tools Research Software Feedback Software Data Visualization 159

Userpilot

APRIL 7, 2021

How important are your user engagement metrics? Well, let’s say you have a newsletter building tool with 3 million users and your competitor has 800,000. However, the competitor-the one with 800,000-has majority of their users sending out the newsletter (using their core feature). What Are User Engagement Metrics?

Onboarding KPIs 91

Onboarding KPIs User Testing Customer Experience Customer Feedback 91

Userpilot

JANUARY 18, 2021

If you’re a SaaS company that wants to grow faster, you should definitely be thinking about Product Activation Rate Optimization: raising the percentage of users who stick around long enough to experience the value of your product. Gant charts, time tracking, segmentation of users by department — all features he wants.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Experience 97

ProductPlan

JANUARY 17, 2023

Successful products solve customer problems. The key to product success, then, is simply to understand those problems, and the obvious way to do that is to talk to customers, right? There are all kinds of ways to make mistakes when seeking input from customers: You can talk to the wrong ones. You can talk to too few. Why bother?

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Userpilot

AUGUST 24, 2023

It’s also a valuable tool for winning over users about to cancel their subscriptions. This article shows you how to design a customer cancellation survey that collects actionable insights and reduces churn. TL;DR An exit or cancellation survey is a questionnaire you send to users to understand their reasons for churning.

Product Research 98

Product Research Feedback Software User Testing Customer Feedback 98

Lenny Rachitsky

APRIL 9, 2024

Why: The best operators in the world are too busy doing real work to have time to write publicly or explore the newsletter or podcast life. How it works: This is a paid fellowship lasting three months (you’ll be paid $30,000), limited to three people, beginning in July (although timing is flexible). People stuff!

Data Visualization 115

Data Visualization ChatGPT Research Software Product Management 115

Dear Strategy

OCTOBER 6, 2021

On this month’s podcast ( Episode 130 ), I provided some tips on how to differentiate between a product strategy and a go-to-market plan. And that, by definition, will allow them to be more effective. The post How To Differentiate Between a Product Strategy and a Go-To-Market Plan appeared first on Dear Strategy.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Product Management University

DECEMBER 7, 2020

Most market requirements documents (MRDs) lead off with a customer problem and why it occurs. If you’re wondering what the problem is with this approach, it’s the problem definition itself. It took an act of congress, but one of our customers was able to aggregate information from all customer touch-points.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

UX Studio

MAY 30, 2023

Building trust is a complex process that takes time and grows from a dynamic relationship between two parties. It is through design that we communicate with our users, either in proper words or with visual clues. Given all that, reliable brands are more likely to differentiate themselves and earn customer loyalty.

UX 96

UX Reporting Tools Research Software Data Visualization 96

Gainsight

JANUARY 18, 2024

The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. So, how can you differentiate your company in this environment? Focus on customer experience. Organizations have turned to customer experience to stand out.

Education 52

Education Customer Experience Data Visualization Advertising 52

Mind the Product

SEPTEMBER 16, 2019

This blog looks at what actions product managers can take to ensure their teams are investing their time wisely. “If This focuses on answering three questions: Who is the customer? Every person involved in the process needs to understand your customer, their needs, and how your solution meets those needs.

User Testing 123

User Testing Product Research Data Visualization Customer Experience 123

Haines-Group

OCTOBER 30, 2023

I know… The Problem The prioritization process is usually based upon opinion, customer anecdotes, or the loudest voice in the room or, instead, upon “objective” criteria which flux according to opinion, customer anecdotes, and loud voices. WSJF Weighted Shortest Job First is similar to RICE but adds a time factor to its calculation.

Analytic Tools 78

Analytic Tools Customer Experience Product Research Differentiation 78

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. Is that where the user appetite is?

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Userpilot

JANUARY 23, 2024

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Mironov Consulting

NOVEMBER 15, 2023

”   1/4 of the stories in last Tuesday’s New York Times business section were AI-related.    Every customer conference and AMA starts with questions about AI.  For perspective, AI has been incubating for a long time – which is typical for currently-hot tech stories.      1.    

Data Visualization 76

Data Visualization Artificial Inteligence Technical Review User Testing 76

Johanna Rothman

MARCH 14, 2024

But line jobs offer value that can result in something the customers can use , which means those jobs offer some sort of net revenue increase. Cutting overhead is definitely not personal—it’s all about how managers perceive an employee’s value. Problem space is a customer (outside) orientation. Industry expertise.

User Testing 99

User Testing Agile Banking Consulting 99

Intercom, Inc.

JULY 29, 2020

Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. Just like an author can be an excellent storyteller, a master of narrative structure, the great authors of our time are more than just great storytellers.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

UX Planet

JANUARY 18, 2024

Photo by Georgie Cobbs on Unsplash Every company wants to make users carry out certain actions on their websites or applications, sometimes not caring about the goal the user has in mind. Sometimes, these actions might not be beneficial to users of the platforms.

Customer Experience 59

Customer Experience UX Differentiation Branding 59

Userpilot

JUNE 19, 2019

Customer onboarding is an integral part of any SaaS business, and so we thought we’d share some of the best customer onboarding tools to help you out. First, let’s consider the differences between customer onboarding and user onboarding… Customer Onboarding Vs. User Onboarding.

Analytic Tools 84

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 84