The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. Product” involves things like: Requirements or user stories or features. And indeed, as a product manager “product” is where you spend a lot of your time, typically. Our products solve problems for users.

Framework 302

Framework User Testing Product Management Product Manager 302

The Product Coalition

OCTOBER 22, 2018

My talk from this year’s SaaStock conference in Dublin We had a great time as Silver sponsors at SaaStock 18 over in Dublin this year. Brilliant meeting so many new people and catching up with so many Receptive customers too. It was called: F Customer Feedback Video will be available soon too. It matters.

User Testing 60

User Testing Feedback Software Customer Feedback User Friction 60

Lenny Rachitsky

APRIL 14, 2024

Brought to you by: • Orb —The flexible billing engine for modern pricing • Eppo —Run reliable, impactful experiments • Paragon —Ship every SaaS integration your customers want — David DeSanto is the chief product officer of GitLab, which is the largest remote-only company in the world.

Feedback Software 64

Feedback Software User Testing Construction Customer Feedback 64

Userpilot

APRIL 9, 2024

What are the best onboarding platforms available on the market in 2024? Do you need it to support customer or employee onboarding processes? TL;DR Onboarding platforms allow organizations to design personalized onboarding experiences that enable new users to realize the product value. This depends on your use case.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Customer Communications 52

The Product Cafe

DECEMBER 12, 2023

Have you ever wondered why, despite listening intently to your customers and diligently building the features they ask for, your product still struggles to gain traction? The Product Death Cycle emerges when we build features based on customer feedback but still see low usage. Are You Trapped in the Product Death Cycle?

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

Gainsight

MARCH 29, 2022

Across the globe, SaaS products are flooding the scene, and the market is becoming saturated with competition. Here’s why product-led growth strategies are absolutely essential if you want to grow in today’s competitive SaaS market. How is the SaaS market changing? And that’s caused SaaS companies to race into the market.

Data Visualization 98

Data Visualization Analytic Tools Reporting Tools Strategy 98

Intercom, Inc.

DECEMBER 10, 2018

All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. What is in-app marketing, anyway? What is in-app marketing, anyway? Why you need an in-app marketing strategy.

Feedback Software 137

Feedback Software Analytic Tools User Testing Marketing 137

Product Innovation Educators

APRIL 10, 2023

The steps in ranking and valuing Jobs-to-be-Done—for product managers We have talked a few times about Jobs-to-be-Done in past episodes. It is a customer discovery tool for uncovering the unmet needs of customers—the tasks they want to complete or objectives they want to achieve. ” For certain jobs, consumers said no.

User Testing 91

User Testing Healthcare Product Research Artificial Inteligence 91

The Product Coalition

JANUARY 11, 2023

Photo by Balázs Kétyi on Unsplash I have been scrutinizing and reflecting for a long time, on what a product manager should do and need. When I start to learn about product management, it seems PMs do a lot of things related to data, research, user experience, and dealing with other teams such as design, engineering, etc.

Feedback Software 103

Feedback Software Research Software User Testing Technical Review 103

Alchemer Mobile

OCTOBER 22, 2020

Going back to basics to find inspiration has been one way expert product managers adjusted their strategies to meet rapidly-shifting consumer needs. Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.

Books 236

Books Research Software Feedback Software Product Management 236

Gainsight

APRIL 21, 2022

Though the past two years were some of the most challenging times for businesses, it did not stop one of the most difficult seasons from producing hypergrowth for product-led companies. We compiled our best Product Experience resources from last year, from blogs, ebooks, and webinars. Product Experience . Product Led Growth.

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. Product” involves things like: Requirements or user stories or features. And indeed, as a product manager “product” is where you spend a lot of your time, typically. Our products solve problems for users.

Framework 150

Framework User Testing Product Management Product Manager 150

Lenny Rachitsky

APRIL 18, 2024

Brought to you by: • Eppo —Run reliable, impactful experiments • Vanta —Automate compliance. During his time at YC, he’s advised more than 35 YC unicorns, including DoorDash, Amplitude, Webflow, and Retool, and has worked across 21 different YC batches.

Startups 86

Startups Feedback Software Crowdsource Customer Feedback 86

Lenny Rachitsky

APRIL 7, 2024

Brought to you by: • Orb —The flexible billing engine for modern pricing • Dovetail —Bring your customer into every decision • Vanta —Automate compliance. Claire has founded and managed two other companies, Pretty HQ and Experiment Engine, the latter of which Optimizely acquired in 2017.

User Testing 55

User Testing Customer Feedback Feedback Software Customer Experience 55

Product Innovation Educators

MARCH 27, 2023

Sally spent 36 years with The Dow Chemical Company and GlaxoSmithKline Consumer Healthcare. After working in R&D, Finance, Sales, and Marketing she focused her career on various areas of innovation and new product development. One of those elements is solving a significant customer problem.

User Testing 83

User Testing Crowdsource Healthcare Finance 83

Intercom, Inc.

MARCH 13, 2019

During your first wave of growth, your initial customers are very important. As you reach your next wave of growth, you need to continue to invest in those customers and in that product, and recognize that, in order to keep growing, you need that product to appeal to more people. How to expand your market.

Marketing 171

Marketing User Testing B2C Enterprise 171

Mind the Product

SEPTEMBER 6, 2018

Those who have stood out to me as particularly customer-centric have had two qualities in common. I see the immediate impact on our customers when my team and I exhibit these traits. The Foundation: Immediate Access to a Diverse set of Customers. How the customer would like to use the software.

Enterprise 141

Enterprise Customer Feedback Customer Experience Reporting Tools 141

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. Why does retention management take so much time and effort?

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

NOVEMBER 3, 2022

Not implementing it is like having a retail business and wondering if your customers will like a touch of e-commerce. Read on and see the amazing ways a knowledge base can help you drive customer satisfaction and retention. There are two main types of knowledge bases: external (for customers) and internal (for employees).

Analytic Tools 92

Analytic Tools Feedback Software Customer Communications Data Visualization 92

Intercom, Inc.

MAY 2, 2019

And before Instacart, Bangaly was at another “Insta” (Instagram), where he helped double the photo sharing platform’s monthly users to more than 1 billion. At the same time, online grocery shopping is still a nascent trend, with the opportunity to grow into a $30 billion market.

User Testing 184

User Testing Customer Experience B2C Customer Feedback 184

Iteratively Blog

MAY 31, 2020

Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources.

Data Visualization 97

Data Visualization Analytic Tools Onboarding KPIs User Testing 97

Intercom, Inc.

FEBRUARY 14, 2019

Over the years, I’ve learned a lot through both successes and failures, and these are my top 5 strategies in scaling SaaS businesses from $1M to $500M in revenue: Expand your market. Figure out how your product can solve the problem you originally solved, but for a broader set of customers. Find product market fit again and again.

Strategy 188

Strategy User Testing Download Customer Experience 188

Intercom, Inc.

DECEMBER 19, 2018

Intercom, the product, continued to develop at a fast pace with hundreds of new features big and small – from an entirely reimagined Messenger to a thriving Intercom App Store to next generation chatbots, Custom Bots and Answer Bot. Consumer expectations of real-time interactions online are exposing some real human limitations.

Analytic Tools 150

Analytic Tools Research Software User Testing Customer Experience 150

The Secret PM Handbook

OCTOBER 9, 2018

So, how do we turn being co-opted by sales into big wins for the company’s products over time? We’ll start with some assumptions: Let’s assume your product solves a significant problem, better than alternatives, for a particular segment, and you have some successful customers. Follow the rules.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

Product Innovation Educators

JULY 6, 2020

It tied together many of my experiences and I helped me put them into a framework. It shared the need to get out of the office and learn from actual customers – something I had found vital but that I did not always practice on projects. After the crash, investors became risk adverse and were looking for product market fit.

Startups 88

Startups User Testing Customer Experience Development 88

Intercom, Inc.

JUNE 28, 2018

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. Gina Gotthilf , former VP of Growth and Marketing at Duolingo. Your business is currently doing one of two things: it’s growing, or it’s dying.

User Testing 160

User Testing Research Software Customer Experience Onboarding KPIs 160

The Product Cafe

JANUARY 18, 2024

Now is the perfect time to take action and start making those changes!✨ We've been following them for a long time and are really grateful for their unique insights. Renowned for her practical approach to aligning product, marketing, and sales strategies. ✨ Even before this year started, our team was super busy.

Artificial Inteligence 52

Artificial Inteligence Technical Advisors Customer Experience Certifications 52

Gainsight

NOVEMBER 10, 2021

Here’s a quick look at why product-led growth is becoming so popular: The SaaS market has morphed. . With customers testing your product out right away and competition on the rise, delivering value is a must. Product improvements are essential to selling your product and keeping customers on board. . Encourage adoption.

Data Visualization 52

Data Visualization Analytic Tools Embedded Analytics Feedback Software 52

Gainsight

JUNE 17, 2022

Without the right data and cross-functional agreement on key performance indicators (KPIs), you risk spending your resources in the wrong place and missing the opportunity to capture and quantify your product-led efforts. Like customer success, product-led growth strategies were born out of a need to optimize SaaS companies.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Research Software 52

Sequent Learning

SEPTEMBER 4, 2019

Fundamentals of Product Management – For the Last Time. Sometimes I write as an outgrowth of my benchmark research with results worth sharing for the greater good of our community. I’ve also noticed an increase in the number of books and mass market training for product managers.

Customer Experience 63

Customer Experience Research Software Product Management Product Manager 63

Gainsight

NOVEMBER 16, 2021

It challenges the traditional sales and marketing funnel, where you cast a wide net and hope new leads will swirl down conversion paths to a sale. Instead, the product-led flywheel focuses on the user experience at different stages of the user’s journey. Active customers. Loyal customers.

Analytic Tools 52

Analytic Tools Product Research Feedback Software Onboarding KPIs 52

The Secret PM Handbook

APRIL 11, 2017

The customer’s perspective. Of course, the customer cares zero, not one iota, NOTHING, about your problems with making money. But customers do care about something. In so many words, the customer has a problem. The problem is costing the customer some amount of money or time or business friction.

Customer Experience 199

Customer Experience User Testing Customer Feedback Feedback Software 199

The Secret PM Handbook

FEBRUARY 9, 2018

” Does your salesforce complain “We don’t get enough leads from Marketing, and the leads we get aren’t any good?”. If this is happening – and often it is – your company will have a hard time making the number of sales you need to be successful. Marketing Uses Product Knowledge To Know Who To Target.

Data Visualization 186

Data Visualization Reporting Tools Research Software User Testing 186

Intercom, Inc.

JUNE 28, 2018

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. Gina Gotthilf , former VP of Growth and Marketing at Duolingo. Your business is currently doing one of two things: it’s growing, or it’s dying.

User Testing 126

User Testing Research Software Customer Experience Onboarding KPIs 126

Intercom, Inc.

FEBRUARY 5, 2019

You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. The key to to experiment and iterate on it with discipline, so you can zero in on the one that’s right for your business. Get your free copy of The Sales Handbook.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Product Innovation Educators

JULY 17, 2023

He is frequently helping organizations succeed while also holding the role of Professor Emeritus at McMaster University and Distinguished Research Fellow at Penn State University. There are many risks and uncertainties like the supply chain, market size, and expected profitability. They had to invent all those things.

Telecommunications 94

Telecommunications Research Software Feedback Software User Testing 94

Userpilot

JULY 13, 2021

Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. SaaS companies use walkthroughs to onboard new users, highlight secondary features , and train new staff. The best walkthrough software on the market is Userpilot.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98