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Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions

Johanna Rothman

In product development, we often use the words, “user” and “customer” interchangeably. I wonder if it’s time to stop talking about “customers” altogether. Users use the product. When the User is also the Buyer, as in a mass-market product, they might ask you for features.

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The AI Revolution in Customer Insights with 7 Examples

Usersnap

Imagine the idea of having a magical crystal ball that reveals the deepest thoughts and desires of your customers. Well, you might not need a crystal ball anymore, because AI-driven data and customer insights are here to make your business dreams come true! No more guessing games or deciphering cryptic customer feedback.

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461: Customer use cases to guide product design – with Lilac Muller, PhD

Product Innovation Educators

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Summary of some concepts discussed for product managers [6:35] What is a customer use case? 8:36] How do we create a customer use case?

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Average Customer Retention Rate By Industry & How to Improve Your SaaS Retention Rate

Userpilot

Understanding the average customer retention rate for your industry is critical to determining the health of your business. It tells you whether your customer retention rate is too low or just good enough. If customers are the lifeblood of any business, then customer retention is the glue that holds it all together.

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How Automatic Speech Recognition Drives Future Voice Technology

The Product Coalition

Automatic speech recognition is prevalent in user-facing applications such as virtual agents, live captioning, and clinical note-taking. Insights into the speech recognition algorithms Automatic speech recognition can be developed traditionally by using statistical algorithms. Customers have an increased desire for toys.

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CX Optimization Webseries APAC: Episode #1 – CRO Trends in 2024

AB Tasty

Customers of today expect an experience alongside whatever they have purchased. Optimizing digital experiences can directly impact a company’s bottom line by improving conversion rates, reducing customer frustration, and enhancing brand sentiment.

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446: Winning at new products – with Bob Cooper, PhD

Product Innovation Educators

In the 1920s and 1930s, there was no absence of problems in telecommunications. When you have no absence of customer or user problems, if you’re reasonably intelligent, you can usually come up with the inventions and the necessary breakthrough new products. They had to invent all those things.