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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

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13 Types of Customer Feedback: How to Collect Valuable Feedback As a Product Manager

Userpilot

If you’re wondering what different types of customer feedback are and how to collect them, you’re in the right place! In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions.

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What Product Management Metrics Really Measure?

Alchemer Mobile

While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition. Customer experience. Ultimately, measuring these different KPIs allows product managers to answer the question, “Why?” Return on ad spend.

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Applying Gestalt Principles for Product Managers

The Product Coalition

One pillar of product management is the user experience. Design is a conversation between the designer and the user, with Gestalt principles acting as the grammar that helps convey meaning.” The way users perceive and interact with a product influences their overall experience.

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Positioning Technical Features to Sound Simple

Product Management University

Our product is very unique technically, but we’re having trouble positioning technical features in non-technical terms. The biggest mistake most people make when they try to position technical features is that they try to explain HOW they work. Positioning is 80% about WHO, WHAT & WHY. Any suggestions?

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Navigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product Management

The Product Coalition

In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. In both cases, there should be a proper high-level product vision and a product roadmap.

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Evaluative Research Design Examples, Methods, And Questions For Product Managers

Userpilot

Evaluative research, on the other hand, tests how good your current product or feature is. It assesses customer satisfaction by looking at how well the solution addresses their problems and its usability. Why is conducting evaluation research important for product managers? ’ of user satisfaction or its lack.