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Kicking Off the First Customer Validation Certification Course

Centercode

Along with the first Customer Validation Conference, February marked another first for the CV industry – the kickoff of the Customer Validation Certification course offering. This certification is designed specifically for professionals who are tasked with running and optimizing Alpha, Beta, and Field Tests.

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Product Managers Learn How To Sell NFTs

The Accidental Product Manager

” When purchasing NFTs, people are actually buying the piece of art – the JPEG – but, more importantly, they are buying the token as the certificate of their authenticity. The original specification for NFTs called them deeds or certificates. Make sure that you get ready – NFTs are coming your way!

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Product Strategy Depends on Company Strategy

Mironov Consulting

  Because we can’t generically prioritize work, validate potential improvements with all audiences, or assume that every customer segments will value benefits similarly.    If up-market, then customization and security certifications and F100 success stories and dozens of integrations are top priority. 

Strategy 119
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The Rise of Product Coaching

The Product Coalition

As one Head of Product I spoke with recently said, “I’ve been hired by [Consultancy X] to build out a Product Management team because we have clients asking; “we have this idea, are you able to help validate it for us?”…” The more fascinating shift to me has been on the client/demand side. But, Why Coaching? Capability vs Influence.

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

Move from feature factory to customer outcomes and drive impact in your business! You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap.

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Product Manager vs. Product Owner

Melissa Perri

This was a person who was a proxy for the customer and would tell the developers the requirements for what needed to be built. Without a Scrum team or with a smaller team, you might be doing more strategy and validation work with problem discovery in a product that has not been defined yet. No one is doing validation work.

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Role of a Product Manager: Unraveling the Key Responsibilities & Role in Business Success

Sequent Learning

They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements. Product Development Oversight : Collaborating with teams, they guide product development, ensuring alignment with customer needs and business goals.

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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. A strong message concisely communicates to prospects and customers how you can solve their problems, and how these solutions translate to real value. How to use the messaging to validate your roadmap.

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The Product Corner: Maximizing Impact, Reducing Hours, and Accelerating Roadmaps with Data

Speaker: Edie Kirkman - VP, Digital at Focus Brands

By tapping into the wealth of customer and application data, product professionals can identify underutilized features, prioritize improvements, and streamline development efforts in partnership with the development team.