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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement. Below, we take a deeper dive into the report’s key data and trends.

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Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. Here’s a step-by-step guide: Source Gather User Research: Start by collecting data through methods like surveys, interviews, and field observations. The challenge?

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UX Research: A Practical Guide to Insights, Budgeting, and Stakeholder Engagement

UX Planet

It’s a beacon that illuminates user pain points and behavioral nuances, gleaned from direct insights. This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies. This process is pivotal for gathering insights that inform the design phase. Why Is UX Research Important?

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Best 15+6 UAT testing tools (2024)

Usersnap

However, as pivotal as it is, it’s frequently harassed by challenges, underscoring the quintessential role of having adept UAT testing tools. When the Affordable Care Act portal came out, the website was meant to provide millions with easy access to healthcare plans. Price comparison tools often didn’t work.

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5 Tech Trends in 2019 We Need to Consider as a Design Team

UX Studio: Product Management

Technology today has started to unfold around us to change our lives for good, and it’s vital for UX Designers to keep up-to-date with the latest digital trends in the industry. Fintech, Healthtech, Edtech – what sort of tech is used within them? Fintech, Healthtech, Edtech – what sort of tech is used within them?

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HOW A CAPSTONE PROJECT LED TO A ROBUST FUTURE IN PRODUCT MANAGEMENT.

Product Management Unpacked

After nine years working as a systems engineer, applications engineer, software engineer and finally, a lead data engineer, Debashish Sasmal was ready for his next strategic move. I had a strong tech background, so I wanted to dive into the business and design side of product management and hone my leadership skills. And it’s CMU.”.

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Digital Transformation: What Product Managers Need To Know

The Product Coalition

"Digital transformation" is the process of using technology to redefine processes, products, and services to create more value for customers and organizations. Digital transformation touches every corner of an organization—from the way they interact with customers to the way they design products and services.