Definition Differentiation Inbound Naming 
The Product Coalition
JUNE 9, 2023
If you are simply advertising your product, you are educating the market on the product and on why it is better than the competition, namely your unique value proposition. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is.
The Product Coalition
JANUARY 4, 2021
If you are simply advertising your product, you are educating the market on the product and on why it is better than the competition, namely your unique value proposition. The key to understanding which level you are at lies in understanding where your differentiation is?—?at It definitely wasn’t the first handheld computer.
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Intercom, Inc.
JUNE 6, 2019
One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. Liam: Very early on, we were definitely working with bigger companies with sizable data just because the problem’s more interesting, and that’s where we saw the opportunity and our vision. Liam: Definitely.
Pragmatic Marketing
OCTOBER 11, 2019
Yes, my name is Marcus. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. So we use loom as a tool, we definitely use docs and then I think what's most effective is, you know, going to team meetings that still works really, really well.
Pragmatic Marketing
OCTOBER 11, 2019
Yes, my name is Marcus. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. So we use loom as a tool, we definitely use docs and then I think what's most effective is, you know, going to team meetings that still works really, really well.
Intercom, Inc.
JANUARY 31, 2019
The other thing was that we believed sales at its core was about result-driven communication – and if this was true, by definition we needed to focus mainly on creating communication software for people doing inside sales. We’ve definitely heard that story before. You can worry about that later. You know, we’re very open.
Mixpanel
FEBRUARY 23, 2021
Many definitions of product-market fit are murky, and the pathway to get there even murkier. More than one expert we spoke to pointed to Lenny Rachitsky’s definition matrix, which optimizes for retention, growth, and profitability. And this is what we heard. The problem with defining product-market fit.
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