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Building a Great Product Management Organization

Melissa Perri

For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. Some of these are Fortune 10 software-enabled companies going through digital transformations. At all of them, I start understanding the current state of Product Management.

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What is Customer Communication Management? [+ Best Practices and Tools]

Userpilot

Effective customer communication management creates the foundations for building successful customer relationships. But how can you ensure your communication strategies lead to product engagement ? Let’s explore the definition and importance of CCM, its current trends, and the best practices for your customer communication strategies.

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Business Process Design: Definition + Steps

Userpilot

Identify all stakeholders involved in the process and define their roles using tools like a RACI matrix. Gradually roll out the new process, conduct A/B tests , and continuously monitor and improve based on feedback and performance. Userpilot is a digital adoption platform with analytics, feedback, and engagement features.

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Market Development Strategy: Definition, Methods, and Examples

Userpilot

What product marketing strategies can you use to increase your chances of success? Real-life SaaS examples of successful market development attempts. Summary of a market development strategy A market development strategy is a growth strategy that aims to introduce existing (or new) products or services to new markets.

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The Ultimate Guide to Effective Product Market Research in SaaS

Userpilot

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. It involves collecting and evaluating information that can guide you in making well-informed decisions about your product offerings. What is product market research and why is it important?

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Willingness to Pay in SaaS: Definition, Calculation, Factors + More

Userpilot

We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller.

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Technical Product Manager: Exploring Their Role and Responsibilities

Userpilot

What is a technical product manager? This is the question that opens our discussion of technical product management. TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. What is a technical product manager?