article thumbnail

From News To Product Launch: Why Product Managers Should Read More Technology News

The Product Coalition

A couple of weeks ago, I was attending a public Product Management event. One of the speakers said this: “it doesn’t matter which product you’re working on — if you’re not using AI, you’re missing out”. While amazing, I quickly categorized it into the “another really cool tool, way to go world!” It definitely did.

article thumbnail

Willingness to Pay in SaaS: Definition, Calculation, Factors + More

Userpilot

We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Technical Product Manager: Exploring Their Role and Responsibilities

Userpilot

What is a technical product manager? This is the question that opens our discussion of technical product management. TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. What is a technical product manager?

article thumbnail

What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

article thumbnail

Five Search Engine Optimization (SEO) Tools for Product Managers

The Product Coalition

No matter what kind of product you have, the first order issue you’ll need to address as a product manager is Search Engine Optimization (SEO). If your product related content isn’t optimized for Google search, it’s much harder for your potential customers to find you. ahrefs I absolutely love ahrefs.

article thumbnail

Product in Practice: Automating Customer Interview Recruiting at Zonar Systems

Product Talk

There are several ways to do this, whether you rely on existing tools or build something into your product. For this edition of Product in Practice , we caught up with Dan Clem of Zonar Systems to learn how he set up user interview recruiting and began interviewing customers weekly as a result. and “Who else was there?”

article thumbnail

What Is SaaS Product Marketing: A Definitive Guide

Userpilot

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? Most importantly, how does it benefit your SaaS business? In this post, I will give you an overview of what SaaS product marketing is and what it entails.