Product Management University

MARCH 27, 2018

The B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. In This Issue: Blog: High-Octane Product Management. In This Issue: Blog: High-Octane Product Management. Product Management Playbook.

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Definition Marketing Magazine B2B 100

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. Storytelling Example. Related Articles.

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Reporting Tools Product Marketing Data Visualization Marketing 147

Userpilot

MARCH 18, 2024

There are seven metrics that you should include in your new user activation dashboard: Monthly New Sign-ups : Gauges marketing effectiveness and predicts product demand by measuring user sign-ups every 30 days. With insights from activation dashboards, product managers can make data-driven decisions to enhance the user onboarding experience.

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Product Management University

JUNE 3, 2020

Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. It offers a clear definition of WHO your target customers are, WHAT they value, WHY, and the competitive landscape you’re navigating. 3 Key Differences Between Product and Solutions Market Analysis.

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The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 113

Education Marketing Weak Development Team User Testing 113

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

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Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Research Software User Testing Data Visualization Market Research 52

Userpilot

OCTOBER 29, 2023

We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! One way to determine the willingness to pay is through market and competitor research. Make sure your marketing copy communicates your value proposition clearly. Buffer fake door test.

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Research Software Feedback Software Analytic Tools User Testing 104

Userpilot

OCTOBER 20, 2023

It means your marketing and sales channels are effective and vice versa. The active user metric is commonly used to measure app performance, but the definition of an active user can vary depending on the product. project management platform like Asana, team communication tool like Slack, etc.

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Analytic Tools Data Visualization Feedback Software Customer Feedback 100

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

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User Testing Product Marketing Marketing Customer Experience 125

Product Management University

OCTOBER 11, 2023

They’re bombarding product management with critical enhancement requests just to get the customer up and running. Problem 3 Product managers are now forced to erect detour signs all over their roadmaps to get customers up and running (…we need the revenue). Product management has set everyone else up for success.

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Product Management University

JANUARY 30, 2018

The B2B Product Manager Magazine January 2018 is now available. And lastly, the definition of successful product management. In This Issue: Blog: High-Octane Product Management. In the Trenches FAQs: For Inquiring Product Management Minds. What Defines Successful Product Management? Enjoy our January issue.

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Demo Definition Magazine Product Management 113

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Last week we talked about the first steps in this direction.

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User Testing Product Marketing Marketing Customer Experience 78

ProductCraft

SEPTEMBER 22, 2020

If you go by the definition of “tango” in the Merriam-Webster dictionary, the title of this article suggests an interaction characterized by a lack of straightforwardness! Read more » The post The Perfect Tango Between Product Marketing and Product Management appeared first on ProductCraft by Pendo.

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Product Marketing Marketing Product Management Product Manager 104

The Product Coalition

MAY 14, 2020

We have to buy a lot of things, from food to entertainment, and if our expenses aren’t well managed, it’s easy to lose control over them and start spending too much. If you want to create a new app, managing your financial investment is one of the most important parts of the whole process. The same goes for software development.

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Feedback Software Definition User Testing Software Developers 78

The Product Coalition

FEBRUARY 20, 2023

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. Until the 40% rule. but nothing around how to measure it.

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User Testing Product Research Product Marketing Customer Feedback 171

The Accidental Product Manager

NOVEMBER 9, 2020

Botox product managers now have to face new rivals Image Credit: Leslie Nguyen. Good news for product managers – nobody likes to get old! What this means for product managers is that there is a huge market for products that will allow us to avoid looking like we are getting older. Who wouldn’t want that?

Marketing 89

Marketing Product Management Product Manager User Testing 89

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

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Education Marketing Weak Development Team Advertising 145

The Accidental Product Manager

AUGUST 8, 2022

India is one of the world’s largest untapped markets and music streaming is only now arriving there. Which streaming service will serve this new market? Product managers at other streaming services need to realize that Indian consumers are flocking to Gaana, analysts say, because it has been built for them.

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User Testing Marketing Product Management Product Manager 65

Alchemer Mobile

AUGUST 10, 2021

Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. While 18 common challenges may seem like a lot, each one is valid, and we can definitely empathize.

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User Testing Product Research Product Management Product Manager 246

Product Innovation Educators

APRIL 15, 2024

Summary of some concepts discussed for product managers [2:41] What advice have you received that helped you think about how to have more successful influence in the organization? They get called lots of things like market repositioning, merger integration, digital transformation, AI strategy, etc. They’re now the market leader.

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User Testing Product Management Product Manager Product Research 114

Product Innovation Educators

APRIL 3, 2023

How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. 7:14] What trends or big shifts have you seen in marketing?

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Data Visualization Marketing Advertising Analytic Tools 100

Alchemer Mobile

NOVEMBER 23, 2021

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. While you can watch the full hour-long interview here , this post breaks down four of the key lessons we learned from Jessi Alva, Director, Technical Product Management at SAP Concur.

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Technical Review Feedback Software Product Management Product Manager 245

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? I will get the market size across all 3 sizing metrics.

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Data Visualization User Testing Research Software Marketing 181

Mixpanel

MAY 2, 2023

Though our marketing team at the time was reporting healthy acquisition in Google Analytics leading to high numbers of new signups, our product team’s Mixpanel dashboard showed conversion from those signups to paying customers was low. See a Mixpanel Marketing Analytics Board in action by clicking the image above.

Data Visualization 111

Data Visualization Analytic Tools Customer Experience Customer Feedback 111

The Product Coalition

JUNE 11, 2023

One of the most frequently asked questions in the product field is what constitutes a great product manager. It is difficult to answer this question definitively, as there is no one-size-fits-all answer. However, certain traits and backgrounds are often associated with great product managers. Not using chatGPT yet?

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Product Management Product Manager User Testing ChatGPT 109

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

NOVEMBER 20, 2023

What is a technical product manager? This is the question that opens our discussion of technical product management. TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. Book the demo to see how it can help your technical product managers.

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Analytic Tools Feedback Software Research Software User Testing 103

Alchemer Mobile

NOVEMBER 9, 2022

Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. Product managers must live and breathe their product. The top challenges of product management.

User Testing 246

User Testing Feedback Software Technical Review Research Software 246

The Product Coalition

MARCH 28, 2022

I stumbled upon a bunch of product management memes while preparing for a talk. the conventional wisdom is that always building what upper management tells you to build is bad, and that ideas should be bottoms up and coming from those closest to the customer. There is definitely truth in that. Of course?—?the

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Product Research Product Management Product Manager Weak Development Team 154

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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Product Marketing Technical Review User Testing Marketing 78

The Accidental Product Manager

MARCH 21, 2022

The next big market for games will be on mobile phones Image Credit: Vain Shame. Videogame product managers are starting extend their product development definition and bring more of their complex, graphics-intense hits for consoles and high-end computers to mobile devices. How can game product managers be successful doing this?

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Product Management Product Manager Systems Review Technical Review 123

The Product Coalition

DECEMBER 19, 2019

Photo by Danielle MacInnes on Unsplash A minimum viable product is a method for cultivating a product in a basic form and managing it so that its release onto the market will gather information about the market’s response and the potential in whatever industry it may be.

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Definition Product Research Customer Experience Travel 80

Lenny Rachitsky

APRIL 9, 2024

As I often do when thinking about a question, I ran a poll on Twitter and LinkedIn asking which core skills of product management folks think are most likely to be impacted/replaced by AI. That being said, I can definitely imagine AI tools will get good at pointing out UX challenges and suggesting best practices.

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Data Visualization ChatGPT Research Software Product Management 120

The Product Guy

MAY 7, 2020

As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management. Understanding the Role Definition. Definition of PM role.

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Technical Review Research Software Onboarding KPIs Reporting Tools 159

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

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User Testing Product Research Marketing Research Software 85

Userpilot

SEPTEMBER 20, 2023

The eternal debate: product manager vs. project manager. In this article, we’re going to unpack the day-to-day activities of a product and project manager, describe the key areas of overlap and differences between these distinct roles, and, most importantly, cover how they can work together effectively.

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Reporting Tools Customer Experience User Testing Research Software 105