Product Management University

MARCH 27, 2018

The B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. We also draw the analogy between a lifestyle change and the shift from a product success culture to a customer success culture.

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Definition Marketing Magazine B2B 100

Userpilot

MARCH 18, 2024

There are seven metrics that you should include in your new user activation dashboard: Monthly New Sign-ups : Gauges marketing effectiveness and predicts product demand by measuring user sign-ups every 30 days. This will ultimately increase the overall success of the product. Tracking new sign ups with Userpilot.

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Data Visualization Onboarding KPIs Dashboard Customer Experience 100

Alchemer Mobile

NOVEMBER 23, 2021

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. While you can watch the full hour-long interview here , this post breaks down four of the key lessons we learned from Jessi Alva, Director, Technical Product Management at SAP Concur.

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Technical Review Feedback Software Product Management Product Manager 245

Alchemer Mobile

AUGUST 10, 2021

Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. While 18 common challenges may seem like a lot, each one is valid, and we can definitely empathize.

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User Testing Product Research Product Management Product Manager 246

Product Management University

JUNE 3, 2020

Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. It offers a clear definition of WHO your target customers are, WHAT they value, WHY, and the competitive landscape you’re navigating. Product Driven, What’s the Difference? Consider It!

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Marketing Product Marketing Workshop B2B 147

Alchemer Mobile

NOVEMBER 9, 2022

Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. Product managers must live and breathe their product. My team is too small.

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User Testing Feedback Software Technical Review Research Software 246

Product Innovation Educators

APRIL 15, 2024

Summary of some concepts discussed for product managers [2:41] What advice have you received that helped you think about how to have more successful influence in the organization? Big Bets typically happen at the enterprise level but can happen at the team or product level. They’re now the market leader.

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User Testing Product Management Product Manager Product Research 114

The Accidental Product Manager

AUGUST 8, 2022

India is one of the world’s largest untapped markets and music streaming is only now arriving there. Which streaming service will serve this new market? Product managers at other streaming services need to realize that Indian consumers are flocking to Gaana, analysts say, because it has been built for them.

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User Testing Marketing Product Management Product Manager 65

The Accidental Product Manager

NOVEMBER 9, 2020

Botox product managers now have to face new rivals Image Credit: Leslie Nguyen. Good news for product managers – nobody likes to get old! What this means for product managers is that there is a huge market for products that will allow us to avoid looking like we are getting older.

Marketing 89

Marketing Product Management Product Manager User Testing 89

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

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Education Marketing Weak Development Team User Testing 113

The Accidental Product Manager

FEBRUARY 5, 2024

If this is the case, what you have done to make it easy for them to use your product? If the answer is “nothing”, then you are like many other product managers who have not taken the time to study their customers and customize their products for their unique needs.

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User Testing Customer Experience Product Management Product Manager 104

ProductCraft

SEPTEMBER 22, 2020

If you go by the definition of “tango” in the Merriam-Webster dictionary, the title of this article suggests an interaction characterized by a lack of straightforwardness! Read more » The post The Perfect Tango Between Product Marketing and Product Management appeared first on ProductCraft by Pendo.

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Product Marketing Marketing Product Management Product Manager 104

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

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Weak Development Team Product Management Product Manager User Testing 265

The Product Coalition

JUNE 11, 2023

One of the most frequently asked questions in the product field is what constitutes a great product manager. It is difficult to answer this question definitively, as there is no one-size-fits-all answer. However, certain traits and backgrounds are often associated with great product managers.

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Product Management Product Manager User Testing ChatGPT 109

Userpilot

NOVEMBER 20, 2023

What is a technical product manager? This is the question that opens our discussion of technical product management. TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. What is a technical product manager?

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Analytic Tools Feedback Software Research Software User Testing 103

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around. What is Product Marketing?

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Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Research Software User Testing Data Visualization Market Research 52

Product Management University

JANUARY 30, 2018

The B2B Product Manager Magazine January 2018 is now available. We’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. And lastly, the definition of successful product management.

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Demo Definition Magazine Product Management 113

Lenny Rachitsky

APRIL 9, 2024

As I often do when thinking about a question, I ran a poll on Twitter and LinkedIn asking which core skills of product management folks think are most likely to be impacted/replaced by AI. Here’s the day-to-day product-shaping work of a PM, and how I believe AI will impact it: 1.

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Data Visualization ChatGPT Research Software Product Management 120

Userpilot

OCTOBER 29, 2023

We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller.

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Research Software Feedback Software Analytic Tools User Testing 104

The Accidental Product Manager

MARCH 21, 2022

The next big market for games will be on mobile phones Image Credit: Vain Shame. Videogame product managers are starting extend their product development definition and bring more of their complex, graphics-intense hits for consoles and high-end computers to mobile devices. However, that is now starting to change.

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Product Management Product Manager Systems Review Technical Review 123

The Product Coalition

MARCH 28, 2022

I stumbled upon a bunch of product management memes while preparing for a talk. the conventional wisdom is that always building what upper management tells you to build is bad, and that ideas should be bottoms up and coming from those closest to the customer. There is definitely truth in that. In most companies?—?all

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Product Research Product Management Product Manager Weak Development Team 154

The Accidental Product Manager

FEBRUARY 7, 2022

Cosmetic product managers are going after millennials Image Credit: Albert Lugosi. I mean, customers try products, select the ones that they like, and that’s the end of the story, right? These brands have seen huge growth over the past few years, grabbing market share from the big, established names.

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Branding Product Management Product Manager Reporting Tools 123

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

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User Testing Product Marketing Marketing Customer Experience 125

The Product Guy

MAY 7, 2020

As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management. Understanding the Role Definition. Definition of PM role.

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Technical Review Research Software Onboarding KPIs Reporting Tools 159

The Accidental Product Manager

OCTOBER 30, 2023

This all holds a lot of promise, but what does it mean for product managers? The Metaverse Contains Potential For Product Managers So just what is this thing that they are calling the “metaverse”? Decentraland’s proven ability to hold large-scale events is one of its appeals to product managers.

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User Testing Product Management Product Manager Entertainment 138

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Accidental Product Manager

OCTOBER 25, 2021

So product manager, how do you measure how successful you are being? If you are like most of us, if you are always on the move and always have things that you need to be doing you are probably feeling pretty good about how things are going for both your product and your company. What are they doing wrong? and Postmates Inc.

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Product Management Product Manager Management Management 119

The Accidental Product Manager

JANUARY 10, 2022

Just exactly how are video game product managers going about pricing their products? Video games have become more and more expensive as the game product managers used their product development definition to come up with new ways to extract money from you. How Much Should A Video Game Cost?

Product Management 123

Product Management Product Manager Management Management 123

The Accidental Product Manager

MARCH 7, 2022

If you were a product manager who worked at Amazon you would be under a great deal of pressure to find ways for the company to make more money. One way that they would like to bring in more revenue is to start to sell high end products. One way that they would like to bring in more revenue is to start to sell high end products.

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Product Management Product Manager User Testing Management 123

The Product Coalition

FEBRUARY 20, 2023

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. Until the 40% rule.

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User Testing Product Research Product Marketing Customer Feedback 171

The Accidental Product Manager

AUGUST 7, 2023

Clearly, for the product managers who promote musicians this was a major setback. However, product managers are never stopped for long and virtual concerts that were delivered online were then quickly created. That has helped artist product managers to zero in on their superfans.

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Product Management Product Manager Management Management 65

The Product Coalition

SEPTEMBER 8, 2022

No matter what kind of product you have, the first order issue you’ll need to address as a product manager is Search Engine Optimization (SEO). If your product related content isn’t optimized for Google search, it’s much harder for your potential customers to find you. ahrefs I absolutely love ahrefs. what is it for?”

Data Visualization 138

Data Visualization Analytic Tools Reporting Tools Research Software 138

Userpilot

NOVEMBER 27, 2023

If you’ve just launched a major marketing campaign, the marketing team leader may be a better person to deliver the update. For example, if the project is going through a stage when you’re working on technical deliverables, you may require help from a member of the engineering team.

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Data Visualization Reporting Tools Analytic Tools Feedback Software 102

The Accidental Product Manager

JANUARY 15, 2024

The market for cold storage is getting ready to heat up Image Credit: vistavision If you are like most people, you have started to get used to being able to log on to your computer and order up just about anything. Product managers are getting ready to make a big bet on the hot market for cold storage. billion last year.

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Product Management Product Manager Management Management 73

The Product Coalition

NOVEMBER 23, 2021

Measuring the performance of product managers is a real challenge for a number of reasons. When planning the product managers’ goals, this challenge can translate into taking the wrong direction altogether. Here is a new way to look at product management goals, and make them a useful tool for both you and your team.

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Product Management Product Manager Data Visualization Management 148

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 145

Education Marketing Weak Development Team Advertising 145