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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Generative vs Evaluative Research Methods: A Breakdown

Userpilot

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. Decide which new feature to work on by using in-app surveys with open-ended questions.

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15 Product Design Tools that Help Build Successful SaaS Products

Userpilot

In the market for product design tools to support your workflows and help your team work better? A quick Google search will show you heaps of tools, and you may even experience decision fatigue trying to choose the best. In this article, we distilled it to just 15 tools, showing each product’s strengths and weaknesses.

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Customer Engagement Marketing for SaaS: Definition, Strategies, and Examples

Userpilot

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product.

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Customer Acquisition Guide For SaaS: Definition, Metrics and Examples

Userpilot

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. This article answers that and more.

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Willingness to Pay in SaaS: Definition, Calculation, Factors + More

Userpilot

TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller. WTP helps SaaS companies choose optimum prices for their products to maximize profit. The metric is also used to predict customer churn.

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SaaS Product Management: Definition, Process & Best Practices

Userpilot

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Build in-app flows to help users discover features.