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Mixpanel Marketing Analytics

Mixpanel

Mixpanel launched over a decade ago as an analytics tool for product teams. But here’s a little secret: More than half of our users today are actually on marketing teams. Product and marketing teams have to collaborate very closely to drive growth, especially when the goal is product-led growth (PLG). There are two reasons why.

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Digital Analytics 101: What Is It and How to Collect Digital Data?

Userpilot

What’s digital analytics? How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. NPS scores or bug reports).

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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. But with customers spending more time researching and buying online, websites and product experiences are converging to accommodate customer needs, and the scope of analysis for most marketers is increasing.

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PLG for Enterprise: Best Practices for Scalable Business Growth

Userpilot

Another way to make the sales process more PLG is by adding self-service elements wherever it’s possible, like a resource center for after-hours support. Using analytics tools like funnel and paths analysis or session recordings helps teams identify friction. This is particularly the case in the enterprise software context.

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BoS Conf Online Fall Supporter: Logi Analytics

Business of Software Conference

A Little about Logi Analytics. Logi Analytics, an insight software company, empowers the world’s software teams with the most intuitive, developer-grade embedded analytics solutions and a team of dedicated experts invested in your success. Learn more about Logi Analytics here. Get your Fall BoS Conference Ticket.

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Product Analytics Metrics: What To Track & How To Optimize Them?

Userpilot

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? What is The Importance of Product Analytics?

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12 Useful Marketing Surveys: Types, Questions & Tools

Userpilot

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.