Pragmatic Marketing
DECEMBER 20, 2019
Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. Growth also means adding shareholders.
Pragmatic Marketing
DECEMBER 20, 2019
Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. Growth also means adding shareholders.
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Gainsight
AUGUST 31, 2022
Because it’s a part of your go-to-market organization, every CX employee will benefit from learning the fundamental skill sets and techniques in which your salespeople are trained. It’s important that both teams are aligned in terms of the conversations and outcomes they are discussing with customers.
Mind the Product
SEPTEMBER 1, 2017
Janna had a sales job in college and recounts how intense the training was – with role-playing exercises, secret shoppers, and scripts – and how focused it was on dealing with people. But the training was intense! How many acronyms and feature names are there that require you or a scrum master to translate?
The Product Coalition
FEBRUARY 26, 2022
We all want empowerment obviously, and many change-agents do their best to develop it within organisations, but I know too many people who aren’t in those situations, so their strategies to compensate are totally understandable. When everyone is shooting for different goals, and that’s not corrected, you inevitably end up with a f **g mess.
Pragmatic Marketing
OCTOBER 11, 2019
Yes, my name is Marcus. So if we wanted to, we want to test a specific product name or a specific tagline, we can bring it to an audience of a few hundred or so and pick different options versus each other will do that for we'll save that for kind of larger launches. Thank you very much for having me, Rebecca. Yeah, absolutely.
Pragmatic Marketing
OCTOBER 11, 2019
Yes, my name is Marcus. So if we wanted to, we want to test a specific product name or a specific tagline, we can bring it to an audience of a few hundred or so and pick different options versus each other will do that for we'll save that for kind of larger launches. Thank you very much for having me, Rebecca. Yeah, absolutely.
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