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The Editor’s Notebook: Privacy and Data Security, Retraining Sales Teams

Pragmatic Marketing

“It’s abundantly clear that regular and relevant red/blue team testing helps companies develop their security capabilities.” ” Where do security and privacy fall in your list of considerations as you develop, plan and launch your company’s products and services?

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Get your team up and over the line with data-driven sales coaching

Intercom, Inc.

This coaching helps them drive their team and their company to greater productivity and higher sales. I’ve been working to develop a sales coaching program that’s backed by one critical element: data. If you’re using data effectively, sometimes you’re going to encounter hiccups in the sales cycle that are out of your control.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.

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How to make CX less ‘squishy’ and more data-driven

Gainsight

Because it’s a part of your go-to-market organization, every CX employee will benefit from learning the fundamental skill sets and techniques in which your salespeople are trained. It’s important that both teams are aligned in terms of the conversations and outcomes they are discussing with customers.

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What is the Product Operations Career Path?

ProductPlan

Generally, organizations develop product operations roles as needed to offload non-core tasks from product managers. How developed are the organization’s processes? For example, serving as the business owner of an agile software tool such as JIRA, used by product management and other product development stakeholders.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. Growth also means adding shareholders.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. Growth also means adding shareholders.