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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? But if the strategy was good to begin with, keep at it. How can we accelerate our current strategy? Paul: Yeah.

Strategy 228
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Get your team up and over the line with data-driven sales coaching

Intercom, Inc.

This coaching helps them drive their team and their company to greater productivity and higher sales. I’ve been working to develop a sales coaching program that’s backed by one critical element: data. If you’re using data effectively, sometimes you’re going to encounter hiccups in the sales cycle that are out of your control.

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Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

Roadmapping is at the core of product strategy and product management. We broke into pairs and then each pair developed a feature roadmap along a particular area of focus. You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. You can align on direction.

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Develop business requirements that are a true representation of your customers’ business goals and priorities from the top down before introducing product requirements. Use customer outcomes as the catalyst for product development and launch to keep everyone focused on value throughout the customer journey. On to product strategy.

Marketing 130
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How to build a billion dollar sales team like Stripe

Intercom, Inc.

’ “The first thing we did was to try to understand where buying behaviors changed, and develop customer segments that were predominantly based on size. Like Atlassian and other product-first companies, the majority of Stripe’s revenue is spent on research and development as opposed to sales and marketing.

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367: Radical product thinking for product managers – with Radhika Dutt

Product Innovation Educators

Other diseases are pivot-itis and obsessive sales disorder. I learned from these product diseases and developed an intuition after really hard lessons. 18:40] Strategy. Strategy is converting your mission into steps. Derive your strategy directly from your vision to avoid breaking the chain and avoid product disease. [22:13]

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. Growth also means adding shareholders.