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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

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Breaking through the hype: a practical guide to building an effective AI strategy

Modus Create

As Modus Create CEO Pat Sheridan succinctly puts it in his article on the top digital transformation trends , “As enterprise leaders, we need to figure out how AI augments and supports overall digital initiatives before blindly investing.” to “What should we consider?” Just 22% of companies with 10,000+ employees cited AI/RPA as a core focus.

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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. While the SAAS model has disrupted this thought process, enterprise software very much depends on forward integrators.

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How can Product Companies Align With Channel Partners?

Mind the Product

Do product companies conduct due diligence to understand their channel partners before seeking alignment? Let me clarify that by channel partner I mean a large ecosystem of value added resellers (VARs), solution providers, service providers/managed service providers and systems integrators (SIs). Competition and Perceived Value.

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Product Management at Startups vs. Enterprises

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today!

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WalkMe vs. Whatfix – the Ultimate Comparison Guide + a few alternatives

Userpilot

WalkMe and Whatfix both market themselves to large companies with employee onboarding and training needs. Neither platform publishes its pricing information, but user reviews indicate that WalkMe starts at around $9,000 per year and Whatfix at about $1,200 per month. Set up basic contextual onboarding to differentiate user experience.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. What systems/metrics/processes do we need to measure and track winning?