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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

A market gap can be caused by missing functionality or poor user experience. Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. Don’t know of any events like this? Don’t stop there!

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product differentiation and positioning are important aspects of strategic product management because they allow you to build a product that meets the needs of the right customers in the right market and stand out from the crowd. Market research, differentiation, and positioning are necessary to prepare for the product launch.

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What is Customer Friction in SaaS: How to Measure & Reduce

Userpilot

To identify friction in the user journey , analyze feature usage trends for negative patterns and use heatmaps and session recordings to spot friction points on specific pages. Funnel analysis can help you identify the general area where users experience friction. Features & Events Dashboard in Userpilot.

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How to Perform A Product Feature Analysis

Userpilot

The insights from feature analysis help you: Identify feature opportunities : By gathering direct feedback and analyzing how users interact with your key features, you’ll identify user experience gaps that would otherwise have gone unnoticed. For example, Slack needs instant messaging to be called a collaboration app.

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14 User Behavior Trends For SaaS in 2024

Userpilot

You can use feature tags to track key events and collect actionable data with ease. Google Chrome offers omnichannel experiences across all devices. Be it customer engagement or user communication , craft comprehensive omnichannel experiences for your users and deliver memorable user experiences.

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13 Customer Discovery Questions to Ask for Valuable Insights

Userpilot

Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events. Industry events – attending conferences and trade shows allows you to stay up to date with the trends in your niche, network with potential customers, and gather feedback on your product ideas.