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How Merging Purpose With Profit Redefines Product Roadmaps And Product Success

The Product Coalition

So we got to talking about a software product we had collaborated on in the past. The business value delivered hard numbers to the finance and actuarial teams. However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. And I swear it’s not.

Roadmap 126
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Product Idea Validation: 6 Steps for Ensuring Successful Products

Userpilot

We look at the process of idea validation and a range of tools and techniques you can leverage to aid the process. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. Do we have enough expertise to build the solution?

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Count The Digits

Mironov Consulting

But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.    To be useful, Count The Digits and similar heuristics fit into a larger framework where we have strong customer insights and thoughtful goals/strategies/OKRs.

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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

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Good Behavioral Product Manager, Bad Behavioral Product Manager

Mind the Product

For example, if they are building an online education platform, they may define the ideal key behavior in concrete terms like, “Add online course schedule to their calendar, right after signing up for the course” or “Get to min 30 or 40 in their first online course.”. A good BPM will have a data / logging QA process they follow rigorously.

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Intercom on Product: One for the roadmap

Intercom, Inc.

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. Des: Different backgrounds as well, different styles of producing software.

Roadmap 165
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Intercom on Product: One for the roadmap

Intercom, Inc.

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. Des: Different backgrounds as well, different styles of producing software.

Roadmap 165