article thumbnail

Why Market Leadership Starts With Product Management

Product Management University

But products are the nucleus, and that means market leadership starts with product management. Before we dive into those, let’s look at a few opportunities where product management teams can take a much stronger leadership role in the organization. Here’s why this structure is so critical to a stronger leadership position.

article thumbnail

F.E².A.R.?—?A Product Framework from Concept to Delivery: Part 1

The Product Coalition

A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. The starting point is identifying differentiators that are tangible to the target audience beyond revenues and gross margin customers believe are beneficial. Ecosystems? —?As

Framework 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Navigating the Valley of Death: About Deep Tech Product Management

The Product Coalition

Sometimes investing in deep tech requires truly innovative product management strategies and frameworks. Traditional product frameworks and tools like agile, kanban , design thinking or even the revered Jobs To Be Done (JTBD) dont quite fit ! Why is your approach differentiated ?

article thumbnail

SaaS growth in 2022: Why tracking competitive advantage will NOT yield marketing leadership

Usersnap

To effectively understand the growth rates for your SaaS company, the Pirate Flywheel Metrics (also known as the AAARRR framework, yes we at Usersnap employ it with an extra “A”. Differentiated SaaS Growth. The differentiated growth approach is creating a product with unique features which can make it stand out from the crowd.

article thumbnail

Strategic Frameworks to Manage in a Post-COVID-19 World

Pragmatic Marketing

It’s based on political and social drivers—two variables in the commonly used PESTEL framework, a tool used by marketers to analyze and monitor the external environment. The overall strategies involved differentiation through diversifying, adding, modifying or incenting customers.

article thumbnail

Strategic Frameworks to Manage in a Post-COVID-19 World

Pragmatic Marketing

It’s based on political and social drivers—two variables in the commonly used PESTEL framework, a tool used by marketers to analyze and monitor the external environment. The overall strategies involved differentiation through diversifying, adding, modifying or incenting customers.

article thumbnail

Innovation Audit: Workbook for Reinventing Your Product Offering in 10 Ways

The Product Coalition

10 Types of Innovation Framework from Doblin When legendary design thinking firm Doblin released the 10 Types of Innovation Framework , they challenged product teams to think less about new features (“the easiest thing to copy”) and more about their overall experience and go-to-market strategy. How to Start an Audit?