Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Experience 96

Customer Experience Analytic Tools User Testing Customer Feedback 96

Intercom, Inc.

FEBRUARY 6, 2019

We’ve expanded our product offering and the customers we target, meaning we’re marketing to new and more varied audiences. It’s a simple framework for defining the tier of a launch where P1 refers to the biggest launches, P4 refers to small updates or improvements and P2 and P3 cover everything in between. Prioritize based on impact.

Product launches 170

Product launches User Friction User Testing Messaging 170

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. Many companies lack differentiation strategies and drive product development by copying competitors. As companies scale, they often cannot satisfy customer needs equally well. A roadmap example.

Feedback Software 101

Feedback Software Analytic Tools Product Research User Testing 101

The Product Coalition

FEBRUARY 3, 2022

This article is inspired by the book The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen and aims to describe two essential concepts described in the book, namely the Product-Market Fit Pyramid and the Lean Product Process that aims to help us achieve that fit. it’s a hypothesis.

User Testing 138

User Testing Product Research Product Marketing Customer Experience 138

Userpilot

APRIL 22, 2024

It’s often done to guide product planning , enhance account expansion , and optimize self-serve customer support channels. Increase user retention. Improve product road mapping : Instead of relying on assumptions about what’s important, feature analysis gives you concrete data on what customers value.

Data Visualization 100

Data Visualization Analytic Tools Feedback Software Weak Development Team 100

Userpilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Brainstorm ideas on how to solve customer problems in an innovative way and validate them. How can you gather such insights?

Product launches 98

Product launches User Testing Product Research Analytic Tools 98

Userpilot

JANUARY 23, 2024

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

ProductPlan

AUGUST 10, 2023

Yet the customer experience continually improves while KPI targets come into view. Alternatively, how can we let our current customers suffer and miss out on easy wins just to chase after something that might not even work and won’t generate meaningful revenue for years?

Reporting Tools 94

Reporting Tools Feedback Software Product Research User Testing 94

Userpilot

JUNE 20, 2023

In Step 4, you seek customer insights and run experiments to assess user interest. Popular validation techniques include online surveys , user interviews and focus groups, and fake door tests. Once you launch the MVP, you can use product usage data and customer feedback to inform further iterations.

User Testing 95

User Testing Product Research Feedback Software Customer Feedback 95

Userpilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

Analytic Tools 97

Analytic Tools Data Visualization Research Software Onboarding KPIs 97

The Product Coalition

AUGUST 2, 2020

After 10 years, this internal tool supported thousands of daily internal users across countless teams, but nobody could explain exactly what the tool was providing. The system provided different functionality for different customers and the total scope was far greater than the internal team’s staffing capacity. What is the problem?

Data Visualization 92

Data Visualization Customer Experience Customer Satisfaction Engineering 92

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. Collecting user feedback in-app is the most direct way to gain insights into customers’ needs.

Feedback Software 74

Feedback Software Analytic Tools Research Software User Testing 74

ProductPlan

AUGUST 10, 2023

Yet the customer experience continually improves while KPI targets come into view. Alternatively, how can we let our current customers suffer and miss out on easy wins just to chase after something that might not even work and won’t generate meaningful revenue for years?

Reporting Tools 52

Reporting Tools Feedback Software Product Research User Testing 52

Usersnap

NOVEMBER 10, 2023

Collaboration challenges Most product teams share roadmaps with stakeholders and external users to get their feedback and input. But sharing a Powerpoint roadmap presentation is like sending a message in a bottle. It also doesn’t allow users to provide qualitative feedback or upvote features directly on the roadmap.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Mind the Product

NOVEMBER 14, 2017

The pricing structure for customers vs resellers. To survive a business must understand the competitive landscape and differentiate its offerings. In a multi-tiered sales channel, a vendor can be separated from the customer by several tiers. Customer Acquisition. Current Strategy vs Future Direction.

Technical Review 75

Technical Review Systems Review Analytic Tools Research Software 75

Userpilot

MAY 14, 2024

A customer behavior model reveals the external and intrinsic factors influencing buying decisions. This article covers 12 of the most common customer behavior models and how to maximize them for better product management. Customer behavior models also help them improve user experience and boost customer retention.

Data Visualization 103

Data Visualization User Testing Analytic Tools Customer Experience 103

Intercom, Inc.

NOVEMBER 21, 2019

One of our mantras here at Intercom is that customer retention is the new conversion. In an era when more and more businesses adopt a subscription model, strong customer retention is the key to sustainable long-term growth and requires a laser-like focus. . How Jobs-to-be-Done unlocks customer empathy.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

PMLesson's Ace the PM Interview

APRIL 25, 2022

The Nook failed to: Focus on differentiation in the space. What values are important in a brand and how are they communicated to the customer? How does working in VR affect mobility and what pain points may arise? Privacy changes and noisy marketing channels may influence how difficult it is to reach customers.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? A company achieves the product-market fit when the product satisfies the needs of enough customers who are willing to pay for it, and it is easy to scale. What should a product manager do to achieve and maintain the PMF?

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

NOVEMBER 8, 2022

Confirming you have product-market fit before launching your product ensures you have customers who are happy to pay for your product, use it, and share the word about it. Differentiate your product from other similar products on the market to avoid product parity. When entering a new market with an existing product.

Feedback Software 95

Feedback Software User Testing Product Research Strategy 95

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? In this article, we’ll be discussing everything you need to know about messaging strategies.

Research Software 98

Research Software Feedback Software Messaging Reporting Tools 98

The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” (Kim Garst, Marketing Thought Leader).

User Testing 128

User Testing Research Software User Friction Customer Experience 128

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. So, what is micromarketing?

Research Software 96

Research Software User Testing Strategy Customer Experience 96

Mind the Product

APRIL 6, 2020

The Approach (the Frameworks). A few extremely well-chosen objectives impart a clear message about what we say ‘yes’ to and what we say ‘no’ to.”. Where will you compete: which customer segments, which categories, which channels? Will you follow Porter’s path for differentiation or cost leadership? Where will you play?

Product Strategy 112

Product Strategy Strategy Feedback Software Customer Experience 112

Sachin Rekhi

FEBRUARY 16, 2020

In doing so I hope to help demystify what you actually do in the role, provide a framework for assessing what dimensions of the role you are already good at delivering against, and opportunities for improvement on each. Design: Customer Discovery Insights. Elon Musk has put out some of my favorite product vision walkthroughs.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. Gather user feedback and identify improvements. Collect, analyze, and implement customer feedback to stay competitive in the SaaS space.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Mind the Product

OCTOBER 11, 2019

Step 1: Understand why Your Customers use Your Product. Sean Ellis’ survey to discover if you’ve hit product/market fit is a great way to understand your customers. It tells you the value your customers get from your product and which aspect of your product is key to them. How do you differentiate a soap’s messaging?

Positioning 104

Positioning User Testing Product Research Data Visualization 104

Userpilot

DECEMBER 11, 2022

A B2B marketing strategy is any marketing activity aimed at turning other companies into customers. Next, you need to formulate your key message using your customers’ pain points and their resolvent with your product. You can create one or several user personas to specify your ideal buyer.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

UX Studio

AUGUST 27, 2019

The value proposition of a product provides one of the most important meeting points for user experience design and marketing. Although it deals mainly not with serving the customer but selling, it involves matching their needs with your product. It defines the first step of telling users what you offer.

User Testing 84

User Testing Research Software User Friction Customer Experience 84

Product Management Lessons from the Trenches

JULY 17, 2018

it is a message or tagline that is consistent with the value proposition. A value proposition (aka, a value prop) is a plainly-written building block that informs the marketing messages, pricing strategies, partnership priorities, development roadmap, etc. A classic marketing framework is the 4 Ps: Product, Price, Place, and Promotion.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

Innovatemap

JULY 2, 2020

This establishes the framework and strategy for how you’ll apply brand and visual assets to your company’s distinct products. Organize modules and features into a framework that is meaningful, internally and externally. What’s important is that you define the value metric, and build your packaging framework to support it.

Product Marketing 40

Product Marketing Marketing User Friction Branding 40

Product Talk

FEBRUARY 8, 2017

We no longer take months or years to release value to our customers. We are putting our customers first, taking the time to discover unmet needs, and developing solutions that address those needs. The Rise of User Experience Design [8:47]. The Jobs-To-Be-Done Framework: Clayton Christensen and Anthony Ulwick [10:42].

Product Research 100

Product Research Research Software User Testing Reporting Tools 100