The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Focus and Positioning: A different type of prioritization Selecting is not about prioritization frameworks or ROI calculations.

Product Strategy 147

Product Strategy Strategy Differentiation Customer Feedback 147

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 84

Research Software Analytic Tools Feedback Software User Testing 84

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. That’s really all a strategy is – an overarching plan that provides context and meaning to a set of actions.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Usersnap

OCTOBER 3, 2023

Positive UX differentiates products, prevents dissatisfaction-driven churn, and validates decisions through data-driven insights. Various UX measurement frameworks exist, including HEART, SUS, NPS, and CES. This article delves into demystifying and detailing the HEART framework’s implementation for UX evaluation.

Customer Experience 59

Customer Experience Customer Feedback User Experience User Testing 59

Roman Pichler

MAY 3, 2023

This usually doesn’t require in-depth technical skills like being able to write code or understand how a specific machine learning framework is used. But if nobody has had time to learn about the technology in general and research specific machine learning frameworks, you’re probably months away from offering a similar feature.

Research Software 230

Research Software Technical Review Technology Product Research 230

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael To build a successful product strategy, you must be willing to make tough choices that have a lasting impact and represent big moves. No choices = no product strategy. The north star was clear?—?enabling

Product Strategy 124

Product Strategy Strategy User Testing Weak Development Team 124

Sachin Rekhi

APRIL 12, 2020

Beyond product/market fit, it turns out business strategy really does matter. A sound strategy can make the difference between our initial product/market fit being ephemeral versus the beginning of a meaningful and lasting business. He then further refined his concepts as a business strategy professor at Stanford University.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Alchemer Mobile

SEPTEMBER 3, 2020

Download our five-stage framework to reducing mobile churn. Both apps are considered quick-service restaurants (QSRs), with one main differentiator: the first business relies heavily on the use of their drive-through option, and the second business offers drive-through service, but not as a primary offering.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Product Management University

APRIL 8, 2024

Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends. Short of corporate strategy roles, it’s not! Becoming a $1 billion company is a financial “goal” not a strategy. On to strategy.

Leadership 147

Leadership Marketing Product Management Product Manager 147

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Product Innovation Educators

APRIL 11, 2022

What product managers need to know about having an ecosystem strategy. Today we are talking about strategy. It’s an important topic because our work as product managers and innovators should be in alignment with our organization’s strategy, but strategy may not be what you think it is. His latest book is?

Strategy 91

Strategy Automotive Research Software Product Strategy 91

The Product Coalition

DECEMBER 11, 2023

However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. While their socially oriented purpose was commendable, the company faced hurdles in value delivery across their business model, product offering, and brand differentiation in a rapidly changing market.

Roadmap 126

Roadmap Healthcare Reporting Tools Software Review 126

BrainMates

MAY 28, 2019

SnapComms adopted Brainmates’ Product Management framework to facilitate a market-driven way of thinking company-wide, and to equip their Product Team with a repeatable process to take the most valuable ideas to market fast. The 10 steps we followed to embed the Product Management framework. Where do you start? What matters most?

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Product Management University

AUGUST 15, 2023

You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. What is a product strategy? Discovery and Experimentation as Part of Product Strategy 5.Where Where to start – Product Discovery vs Product Strategy How Userpilot Helps. What is a product strategy?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

The Product Coalition

MAY 1, 2023

However, I’ve learned that cutting corners early in product strategy development leads to significant hurdles later on. Without their engagement, contribution and participation in the strategy, product build and launch will move significantly slower. Design is strategy mixed with art and execution. Going deep with user research.

Weak Development Team 111

Weak Development Team User Testing Data Visualization Product Research 111

Mind the Product

MARCH 20, 2020

She condemns the SAFe framework, which separates the role of product owner and product manager, asserting the former as tactical and the latter strategic. Portfolio and product strategy. Communication, Melissa says, will be the make or break differential when it comes to making it into the C-Suite. Preparing for the C-Suite.

User Testing 210

User Testing Product Research Customer Feedback Customer Experience 210

The Product Coalition

JANUARY 14, 2021

10 Types of Innovation Framework from Doblin When legendary design thinking firm Doblin released the 10 Types of Innovation Framework , they challenged product teams to think less about new features (“the easiest thing to copy”) and more about their overall experience and go-to-market strategy. How to Start an Audit?

Product Research 104

Product Research Differentiation User Testing Customer Experience 104

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 87

Product Research User Testing Customer Feedback Research Software 87

Mind the Product

APRIL 27, 2017

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. Developers may be more comfortable knowing exactly what the finished product should “look” like, especially if the company views its design and user interface as a differentiator. . Figure 2: FRAMEWORK OF VARIOUS METHODS WITH DESCRIPTIONS OF EACH OPTION.

Framework 109

Framework User Testing Research Software Feedback Software 109

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. To be actionable, a product strategy should focus on specific user behaviors that create customer value. Poor market differentiation Poor market differentiation is another reason why product discovery doesn’t happen.

Feedback Software 87

Feedback Software Analytic Tools Product Research User Testing 87

bpma ProductHub

FEBRUARY 4, 2018

Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. With 15 years of experience rooted in Investor Relations, she loves helping companies to grow and meaningfully improve product differentiation, customer understanding and go-to-market results.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Dear Strategy

MAY 26, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? Now, for all of these scenarios, the key elements to include in your strategy are the exact same things that I continually refer to in this blog.

Strategy 52

Strategy Branding Construction User Testing 52

Lenny Rachitsky

APRIL 9, 2024

Instead, I believe that AI will have the most profound impact on the high-level (and historically most valued) skills of product management: developing a strategy, crafting a vision, identifying new opportunities, and setting goals. That sounds a lot like a tool that would be incredibly good at identifying a clever strategy.

Data Visualization 120

Data Visualization ChatGPT Research Software Product Management 120

Product Management Unpacked

MAY 26, 2020

UPMC’s ability to respond quickly to market demands boils down to how its teams are aligned with its enterprise-level strategies – a primary focus of Claire’s role. Aligning product decisions with the business strategy is critical for long-term success of the product. To her, product strategy and marketing are very alike.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

Userpilot

FEBRUARY 25, 2024

The model is quick to implement, making it one of the best product development frameworks for SaaS. TL;DR The Kano model is a product development framework that helps identify and categorize customer needs based on the level of delight they can deliver in comparison to the effort invested. Practical explanation of how it works.

Customer Satisfaction 92

Customer Satisfaction User Testing Customer Experience Customer Feedback 92

Gainsight

AUGUST 17, 2022

Business strategies and tools that drive durable growth. . As customers start to make choices about what solutions are right for them, the companies with durable growth strategies will be the ones to endure. Scale through digital: Digital-led CS should no longer be viewed as a segmentation strategy for your lowest-spend customers.

Customer Experience 97

Customer Experience Webinar Framework Differentiation 97

Intercom, Inc.

AUGUST 17, 2021

But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough. Proactive support is a crucial part of any good conversational support strategy, empowering you to pre-emptively deliver targeted, personalized support via messenger-based channels.

Data Visualization 156

Data Visualization Inbound User Friction Customer Experience 156

Userpilot

OCTOBER 21, 2022

Ensure alignment between the product vision and product strategy on one hand, and the business objectives on the other. Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. develop product vision and strategy. set meaningful goals.

Feedback Software 66

Feedback Software Analytic Tools Research Software User Testing 66

Intercom, Inc.

SEPTEMBER 18, 2018

Modern buyers have hundreds, if not thousands, of choices, and selling to them is far more complex than scheduling a generic email cadence or relying on a few differentiated product features. Plain and simple, it’s time to trade in your old playbook for fresh strategies, tactics and motions. The Sales Handbook is here to help.

Differentiation 112

Differentiation Download Customer Experience Framework 112

Business of Software Conference

JULY 26, 2022

In this brand new talk, April will share a framework you can use to build a story that focuses on WHY you built what you built in a way that is differentiating, compelling, and most importantly, gets you business. April Dunford, How to Tell a Story that Sells. April Dunford How to Tell a Story that Sells. Find out more.

Differentiation 75

Differentiation Books Framework Branding 75

The Product Coalition

SEPTEMBER 5, 2022

Taken from Teresa Torres’ blog, ProductTalk.org The Opportunity Solution Tree is a framework that breaks Product outcomes into opportunity streams so that stakeholders have a better understanding of what you are proposing and can better help you prioritize. Reader discretion is advised. What’s an Opportunity Solution Tree?

Product Research 112

Product Research Software Review Data Visualization User Testing 112

ProductPlan

AUGUST 10, 2023

Big bets have big payoffs, but there’s a reason it’s called gambling In the venture capital world, the prevailing strategy is to invest in multiple companies knowing that many will fail. But it also sets the stage for a parallel strategy that doesn’t sacrifice short-term wins. This portfolio approach is baked into everything VCs do.

Reporting Tools 94

Reporting Tools Feedback Software Product Research User Testing 94

Userpilot

NOVEMBER 21, 2023

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Your feature launch marketing strategy should use a range of channels, like in-app announcements , emails , and social media posts. What does the GTM strategy cover?

Product launches 84

Product launches User Testing Product Research Analytic Tools 84

Mind the Product

SEPTEMBER 14, 2018

To innovate effectively, you have to be able to differentiate between the known and unknown problems you are trying to solve, and adjust your operations accordingly. Some areas of business strategy are relatively well known – we understand the problem, we can trust what our customers say on the topic, and the solution is fairly clear.

Customer Experience 165

Customer Experience User Testing Customer Feedback Product Research 165