The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? The smartphone industry has been frequently criticized for its negative social and environmental impact, from hazardous e-waste to poor working conditions in supply chains. Less effective marketing: Marketing a product without a clear purpose can be challenging.

Weak Development Team 128

Weak Development Team Customer Experience Technical Review Customer Feedback 128

The Product HQ

JUNE 1, 2024

Further data from Embroker shows that failure is most common for startups with between two and five years in their target market. Technical PM Skills A big part of the role of a startup product manager is working with engineers to define and build the product. This is crucial for several reasons. This is crucial for several reasons.

Startups 52

Startups Product Management Product Manager Technical Review 52

The Product Coalition

MARCH 23, 2022

I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. A Go-to-market strategy that meets the threshold where senior living homes would collaborate with a startup.

Startups 124

Startups Fractional CTO Technical Review Software Review 124

Mironov Consulting

NOVEMBER 15, 2023

  Eye-popping valuations for AI firms are the bright exception to a down venture market. For perspective, AI has been incubating for a long time – which is typical for currently-hot tech stories.    After all, any sufficiently advanced technology is indistinguishable from magic.   (GDPR? 

Data Visualization 76

Data Visualization Artificial Inteligence Technical Review User Testing 76

Modus Create

MAY 28, 2024

Larry Fitzpatrick, Executive Vice President and CTO of OneMain Financial, the leading nonprime lender in the United States, provides insight into how the world’s top executives plan to leverage AI technology. Even if they aren’t, this benchmark regulation will probably be the basis for due care of AI systems going forward.”

Reporting Tools 64

Reporting Tools Data Visualization Research Software Weak Development Team 64

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Product Development.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

ProductPlan

NOVEMBER 10, 2020

Although the job description can vary from company to company and across industries, product managers all share at least a couple of common responsibilities. They own ultimate responsibility for the market success of those products. Fluency in eCommerce tech. ECommerce is such a competitive industry.

Research Software 92

Research Software Feedback Software Reporting Tools Technical Review 92

Userpilot

MAY 20, 2024

A good sentiment score varies by industry. It goes beyond surface-level feedback and it involves analyzing feedback from various sources (such as social media, customer reviews, surveys , and direct interactions). A good sentiment score can vary widely depending on the industry and specific benchmarks.

Data Visualization 105

Data Visualization Feedback Software Customer Feedback Customer Experience 105

Gainsight

SEPTEMBER 22, 2023

Competitive Advantage Most industries are ripe with competition—and if they aren’t already, they will be soon. For example, what truly differentiates HubSpot from Klaviyo? How about Mailchimp’s All-in-One Marketing Platform and Salesforce? HubSpot shot to fame due largely to its laser focus on inbound marketing.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Mind the Product

NOVEMBER 14, 2017

Do product companies conduct due diligence to understand their channel partners before seeking alignment? Once the products/services with the segments being targeted (SMB, mid-size/large enterprises, industry types) are mapped out, you can start to rationalise the product/market fit as it relates to your own product.

Technical Review 74

Technical Review Systems Review Analytic Tools Research Software 74

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Valerian Tech

MAY 30, 2023

This understanding helps optimize product offerings, personalize customer experiences, and improve marketing campaigns. Understanding customer behavior empowers businesses to offer relevant product recommendations, deliver personalized marketing campaigns, and overall enhance customer satisfaction. Book a free consult today.

Data Visualization 52

Data Visualization Analytic Tools Fractional CTO CTO Coach 52

Dear Strategy

OCTOBER 15, 2018

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . With that said, what makes this question a little bit different is that the subject here has specifically to do with the technology space. Marketing Automation.

Technical Review 53

Technical Review Technology Strategy User Testing 53

UX Studio: Product Management

OCTOBER 2, 2023

It also granted us extensive expertise across various industries and niches, such as fintech, travel, education, healthcare, and more. These leave an exceptional first impression and differentiate our clients from competitors. They also provide expertise in brand naming, go-to-market strategies, and campaign development.

Research Software 66

Research Software Data Visualization User Testing Technical Review 66

freshtrax

FEBRUARY 21, 2023

Although the number of tourists has plummeted in the past years due to the pandemic, the percentage of foreigners in Tokyo has been increasing since 2014 with internationalization rapidly progressing in the city. The first article focuses on his career journey and his opinions on the difference between the design market in Japan and the West.

Research Software 52

Research Software Technical Review UX Data Visualization 52

Intercom, Inc.

APRIL 23, 2018

And that is also true when selling and marketing your product, particularly with the arrival of GDPR, which has brought the issue of data security and privacy to widespread public awareness. When the current EU data protection laws were introduced in 1995, they were governing an industry that had just launched Internet Explorer 1 and DVDs.

Weak Development Team 220

Weak Development Team Systems Review Data Visualization User Testing 220

People-First Product Leadership

MARCH 10, 2024

How do you identify and interpret key data points to achieve product-market fit? Discovery - Uncover customer needs through market and user research. That's why I never rely on market research. If you have left an industry or company and then returned a few years later, it’s likely the market has moved on.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

UX Studio

OCTOBER 11, 2022

People fall in love with the experience , not the technology behind it. trillion a year due to experiences that fall short of expectations. Let’s take a look at some statistics on digital customer experience: Digital Customer Experience Influences Almost Every Industry. Increased positive reviews, and recommendations.

Customer Experience 84

Customer Experience User Testing Analytic Tools Customer Feedback 84

Andrew Chen

FEBRUARY 12, 2024

I’ve heard thousands of “elevator pitches” and they generally focus on the idea and not the team, the market, differentiation, or anything else. And if you have some metrics or an observation about the market that’s non-obvious, showing your expertise in the field, is even more valuable.

User Testing 108

User Testing Product Research Testing Startups 108

Imaginary Cloud - Design

SEPTEMBER 1, 2022

A website redesign is one way to launch a new site to support a new marketing campaign, update an older site with the latest web standards, or give users a more seamless experience with site navigation. It’s especially true if you built your website with an older web development technology that may not scale well as your business grows.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

Userpilot

JULY 20, 2021

Some people say that Marketing makes the world go round. But what happens when Marketing doesn’t work? Yet Growth Marketing and Product Growth is not where I started. For several years I worked in head Marketing and Digital positions. I also worked with numerous tech startups and even built and run companies myself.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. While this obsession with product/market fit is warranted since it remains so elusive, it is necessary but ultimately not sufficient for building a significant and enduring business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Mind the Product

FEBRUARY 19, 2019

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Gartner says : “Digital business transformation is the process of exploiting digital technologies and supporting capabilities to create a robust new digital business model”.

White Paper 121

White Paper Analytic Tools Technical Review Data Visualization 121

Userpilot

AUGUST 26, 2021

SaaS product management is different from product management for on-premise software because it's much easier for customers to switch products due to the subscription-based pricing model. It sits at the intersection of UX, tech, and design. And for a PM, differentiation becomes more critical. Market research.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Amplitude

AUGUST 13, 2020

These past few months the quick service restaurant industry has signaled rapid and dramatic changes as customers spend shifted online due to the COVID-19 pandemic. In today’s abundant market of quick service restaurants, customer experience is king. Optimize Efficiency of Marketing Dollars. Drive Business Growth.

Data Visualization 59

Data Visualization Technical Review Analytic Tools Customer Experience 59

Under 10 Consulting

DECEMBER 28, 2019

Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team. If you’ve been in your industry for years, you probably have strong domain expertise but you may not be up-to-date on the latest information. Review the corporate pitch. Review them all.

Technical Review 52

Technical Review White Paper Reporting Tools Product Management 52

Userpilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Usersnap

DECEMBER 19, 2023

Semantic Differential Scale 5. Versatility in Product Management Understanding User Satisfaction Assessing Usability Determining Feature Preferences Aligning with Market Trends Gathering Targeted Feedback for Iterations 5. Quickly jump to the best suitable section of this article ? Satisfaction Scale 2. Likert Scale 3. Star Rating 4.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

UX Studio

JUNE 30, 2023

USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area. California is the home of technology and innovation.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

ProductPlan

APRIL 29, 2022

The most common product launches occur when a company debuts a new product into an existing market. There’s already an existing market being served with relatively similar products. This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives.

Product launches 52

Product launches Research Software User Testing Differentiation 52

Imaginary Cloud - Design

AUGUST 19, 2021

Market Research vs Design Research. ? Market Research vs Design Research. Design Research can often be confused with Market Research and, although they have complementary approaches, they differ in terms of scope, data, and end results. Market Research. Table of contents. What is Design Research? Briefing. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

ProductPlan

JUNE 5, 2020

Now, we’ve evaluated top picks based on course content, reviews, communities/groups around the certifications, and industry recognition. The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. We’ve scoured the certification landscape.

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

The Product HQ

NOVEMBER 20, 2023

That is where we differentiate between a consulting firm and product partner. How do you differentiate project management vs. product management work at MetaLab? Are there any other industries or specific verticals that you’ve personally been interested in when it comes to bringing “old” ways of doing things into the 21st century?

User Testing 52

User Testing Product Research Technical Review Customer Feedback 52

People-First Product Leadership

DECEMBER 4, 2023

Are you appealing to premium buyers, low end of the market or somewhere in between? Use this insight to differentiate your organization from others in the space. Macro: Refers to the macro environment which encompasses the current state of technology, culture, economics, politics, and your industry.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Amplitude

MARCH 9, 2021

Most products start within a small, well-defined market segment, but your strategy should also consider how your product will expand beyond that segment. Consider what adjustments you may need to make to your offering to make it more attractive to potential future industry segments. Cost Structure.

Customer Experience 59

Customer Experience Product Strategy Data Visualization Strategy 59

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. Both have to build the customer’s view of the world.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

BrainMates

JULY 31, 2023

CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. Instead, we are surrounded by products that are increasingly commoditised, with price being the only differentiator. This may be difficult to achieve as new competitors enter the market, giving buyers more choices and prices.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52