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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. But the mission includes a twist.

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How Digital Customer Education Can Win You More Business

Gainsight

But training can pay dividends before a sale, leading to many more of them. How to Stand Out from the Crowd with Digital Customer Education So, how does training your customers help you stand out from the crowd and win more business, even in a down economy when buyers are slashing their budgets? What do they have in common?

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Why your privacy ecosystem is crucial in the age of GDPR

Intercom, Inc.

Companies reviewing their security and privacy standards need to look at the whole landscape, taking into account all vendors and integrations, as opposed to just focusing on their own product and database. Know your own systems. Pertinent to knowing your own systems is also tracking and reducing access to data that is not needed.

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A Primer on Business Strategy From Hamilton Helmer's 7 Powers

Sachin Rekhi

The most successful businesses realize this and work hard to continually protect their strategic position. Hamilton narrowly defines a successful strategy as creating a route to persistent differential returns for your business. Counter-positioning. But I found the Netflix example to be a more interesting one. Switching costs.

Strategy 212
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Collecting feedback using 1 to 5 rating scale surveys

Usersnap

Semantic Differential Scale 5. Star Rating Ubiquitous in e-commerce and review sites, the star rating system is a visually engaging way to capture user opinions. Semantic Differential Scale This scale contrasts two opposite positive adjectives, and users rate where their opinion falls between them. Likert Scale 3.

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AI-Washing

Mironov Consulting

  The hope is for positive press coverage but few serious end users.   Where did your training data come from.)    Since LLMs are built statistically and will always deliver some wrong answers, are we factoring in the human effort to watch for hallucinations and review every recommendation?  

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Your First Days as Product Manager

Under 10 Consulting

Review the corporate pitch. Perhaps the fastest way to get up to speed on your company and its role in the industry is to review the product and corporate slide decks. Take time to review the latest thinking in your industry. Review them all. Review the product roadmap. Evaluate existing processes and systems.