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Product Management in Healthcare

ProductPlan

trillion healthcare industry , or even those already working there, it’s key to understand what makes product management in healthcare a little different from consumer tech or small business solutions. Who’s the customer for healthcare product managers? For those contemplating moving into the $4.3 It begins with what’s at stake.

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Six Types of Competition That You Must Be Aware Of

The Product Coalition

Photo by Alexei on Pxhere A few months after I joined Twiggle as the VP of Product, the CEO gave me a list of competitors to review. It impacted everything from the depth of the underlying technology to the product itself, the go-to-market strategy, and the entire business model.

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A Practical Guide for Product Strategy From Almundo: A Case Study:

Mind the Product

Eighteen months ago travel tech company Almundo started to refine its processes to become a product-driven company. Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition. What aligned roadmaps and OKRs together was the product strategy.

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What Makes Amazon’s Product Strategy So Sticky?

ProductPlan

How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers.

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Are you Solving Customer Problems or Just Building Features?

ProductPlan

They could be inspired by new technology, a new business model gaining traction, or a competitor’s differentiating capabilities. Whatever it is, these power brokers get it in their heads that THIS is the game-changing addition the product needs. This comes regardless of any existing customer problems to be solved.

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5 Key Skills of Outstanding eCommerce Product Managers

ProductPlan

They own ultimate responsibility for the market success of those products. The product manager will be responsible for the product strategy and development of the company’s kitchen appliances. But in the case of an eCommerce company, the product manager’s role is less clear. Fluency in eCommerce tech.

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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

I apply this lens to a startup that develops solutions in the health-tech market. Going from concept to production and subsequently getting the product in the hands of a customer takes significant effort. Other considerations include an exit strategy and the capability to scale and diversify after the initial launch.

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