article thumbnail

5 Costly Branding Mistakes

UX Planet

For startups and product owners, the stakes are high, and the path is treacherous. It illuminates your target audience, their pain points, and desires. This belief makes you disregard market research because you feel you already know everything customers want. This information will guide you when branding a startup.

article thumbnail

Customer Churn Rate: How to Calculate and Improve Churn

Userpilot

Tracking your customer churn rate will help you keep tabs on business growth. This article shows you various ways to calculate churn, make sense of the data, and create proactive solutions to retain more customers. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why is the Minimum Delightful Product The Way To Go When Building Software Products

Userpilot

A minimum delightful product is a variation of the minimum viable product (MVP) (popularized by Eric Ries in his book, ‘The Lean Startup’ ). But rather than focusing on optimizing for speed, the set of features is optimized for customer delight. Then map out their pain points and figure out how to address them.

article thumbnail

F.E².A.R.?—?A Product Framework from Concept to Delivery: Part 1

The Product Coalition

From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. The worst product is the best innovation that your customer doesn’t comprehend or cannot access. it has to be something the customers find valuable.

Framework 119
article thumbnail

Essential Considerations for Growing Fintech Companies

Valerian Tech

Scalability and infrastructure, trust and customer adoption, and customer experience are just three of these troublesome areas, but they are all critical for the success of fintech companies. Insufficient systems can lead to downtime, performance issues, and frustrated customers.

article thumbnail

Is Your Product Messaging Impactful Enough?

The Product Cafe

💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything: product management, startups, AI, and more. As companies grow, the clarity of their messaging often fades, leading to confusion among potential customers about the product's offerings and its relevance to their needs.

article thumbnail

What are The Different Types of Personas Used in SaaS?

Userpilot

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. TL;DR A persona is a visual compilation of your customer’s problems, emotions, desires, jobs-to-be-done , and goals. Why is creating personas important?