The Product Coalition

JULY 16, 2022

Can The ‘Jobs-to-be-Done’ (JTBD) Framework Help With User Onboarding? User Onboarding is the process of radically increasing the likelihood that new users become successful when adopting your product. The Gartner Group studied that most of the SAAS platforms today lose 75–80% of customers while Onboarding.

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Framework Research Software Customer Experience User Testing 127

Userpilot

JULY 19, 2021

It is not enough to support your users only when they have issues with your product. You have to engage with them at various stages in their user journey for a great customer experience. In a PWC study , more than 54% of consumers in the U.S said that customer experience at most companies needed to improve.

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Analytic Tools Research Software Reporting Tools Customer Communications 98

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Let’s get to it!

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The Product Coalition

DECEMBER 10, 2023

Including free access to a customized JTBD GPT and printable checklist, this is the only guide you’ll ever need for your product discovery. Over the past few months, I’ve been on a deep dive into the world of customer discovery and the Jobs to Be Done (JTBD) framework. What makes this guide extra special? Coffee Shops (e.g.,

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User Testing Product Research Customer Experience Customer Feedback 122

Product Innovation Educators

MARCH 11, 2024

The Discover, Analyze, Create, Develop Design Thinking Framework for product managers You’ve heard about Design Thinking or even tried it. It is a simple-to-understand tool for solving problems, developing strategy, and most commonly for us product professionals, for developing a new product or service. Research: Build empathy.

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User Testing Research Software Customer Feedback Feedback Software 106

Alchemer Mobile

SEPTEMBER 3, 2020

This summer, our team looked at how COVID-19 has impacted mobile app usage patterns by industry. Key findings from our research include: Looking at DAU over time is the best way to understand drastic changes in app usage. For apps in the hardest-hit industries, DAU is down 60-75%. Higher frequency of app usage.

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Product Innovation Educators

JANUARY 8, 2024

Mastering the art of customer conversations – for product managers As a product person, you know or at least have heard how important it is to talk with customers. Also, if you are not a complete newb, you also know you can’t simply ask the customer what they want. 6:09] How do we ask customers the right questions?

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User Testing Customer Feedback Research Software Customer Experience 102

Usersnap

JUNE 18, 2020

This article is brought to you by Usersnap , a user testing tool that helps you to communicate visually. The methodology of User Acceptance Testing (UAT) is pretty straight-forward. The implementation itself requires some in-depth knowledge on the available types of User Acceptance Testing, though.

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User Testing Product Research Feedback Software Customer Experience 105

The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time.

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Userpilot

DECEMBER 21, 2022

Have you ever wondered how to collect customer feedback efficiently and which voice of the customer best practices to follow? Taking the voice of the customer (VOC) into account is essential when trying to maximize customer satisfaction, improve user sentiment , and get the most out of your marketing efforts.

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UX Studio: Product Management

AUGUST 17, 2018

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?

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User Testing Product Research Research Software Feedback Software 141

Intercom, Inc.

MAY 25, 2021

Over the last year, companies have had to pivot to digital-first ways of working overnight; supply chains and distribution facilities worldwide have been majorly disrupted; and, in the midst of all this uncertainty, consumers have (understandably) been more anxious and frustrated than ever. Now, it’s second.

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User Testing Customer Experience Customer Feedback Product Research 260

Userpilot

APRIL 27, 2021

Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! They needed a combination of their own product for personalized video onboarding, Intercom for email automation, a tool for customer segmentation, and another tool to measure the results.

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Analytic Tools Feedback Software Research Software Data Visualization 52

Mind the Product

MARCH 5, 2020

People spend over two hours a day browsing the web using conventional app interfaces, and despite the rise of mobile and mobile-first design, desktop audiences are still significant. So, which platform should you adopt for a new digital service, mobile app or the web? You can spend your marketing budget to drive app downloads.

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Research Software Reporting Tools Development Data Visualization 118

Intercom, Inc.

JUNE 1, 2021

Over the course of the past year, the customer support landscape has changed for good. As brick-and-mortar businesses closed worldwide, companies and customers alike had to pivot to digital-first ways of doing business. According to recent research, however, many teams aren’t sufficiently equipped to meet these new challenges.

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Data Visualization Reporting Tools Research Software Customer Communications 232

Product Innovation Educators

APRIL 22, 2024

These are the knowledge areas that make us successful as product masters who know how to create new value for our customers. Click here to download the Action Guide. These are the knowledge areas that make us successful as product masters who know how to create new value for our customers. 1:14] Who is Chad McAllister?

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Research Software Certifications Product Research User Testing 101

Userpilot

OCTOBER 18, 2021

How can you influence SaaS growth? To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. We cover these in detail in our guide, so read on if you want to take care of SaaS growth properly in 2021.

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Analytic Tools Feedback Software Research Software Onboarding KPIs 98

Usersnap

JUNE 30, 2022

If you feel you have been missing the mark with your customers lately, you might need a switch-up in your business model. Product-led growth (PLG) is a model that is user-centric and user-focused. Customer acquisition, expansion, conversion, and retention are product-driven instead of sales-driven.

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Feedback Software Research Software Analytic Tools User Testing 52

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

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Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. What matters is that somehow, someway, you still get those 10 paying customers closed.”.

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Feedback Software Research Software Startups Product Research 178

Userpilot

JUNE 1, 2022

Want to know how the goals-signals-metrics process can be used to create a better user experience? When you’re running a SaaS business, it’s important to define what goals, signals, and metrics you’ll be setting so that everyone in your team can be on the same page. What is the goals-signals-metrics process?

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Onboarding KPIs Data Visualization Analytic Tools Feedback Software 98

Userpilot

JUNE 28, 2022

In the busy, competitive world of SaaS products, there’s something that can give product managers a serious advantage: prototype testing. Being able to quickly build, launch, see how something lands, and learn lessons is a fantastic way to gather meaningful user feedback. What is prototype testing?

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User Testing Product Research Feedback Software Research Software 52

Product Innovation Educators

APRIL 24, 2023

The ABCD framework for dealing with tensions in product management and innovation As product innovators, we encounter many tensions. Research has found that such tensions reflect underlying paradoxes, and they might actually be something that can help us in the end. We think about is as a system of tools.

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Research Software User Testing Product Research Reporting Tools 98

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

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Mind the Product

NOVEMBER 11, 2019

Too often, we assume that consumers make rational decisions and take them at their word when we ask them about how they behave. But there’s a gap between what consumers say they will do and what they actually do. Companies that understand that their customers are not fully rational use behavioral design. Reduce Barriers.

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User Testing Research Software Customer Experience Product Research 174

The Product Coalition

MARCH 11, 2021

Gousto’s approach to solving customer problems to create massive business value has radically changed in the last two years. We’ve expanded our principles to reflect Brian Balfour’s better-defined “New Age Growth”, and adopted Product Thinking to unlock huge A/B tested conversion, retention and AOV uplifts.

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Product Research User Testing Customer Experience Data Visualization 134

Roman Pichler

AUGUST 15, 2023

When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. This can result in a Frankenstein product, a product that has a horrible value proposition and offers an awful user experience instead of creating real value for the users and the business.

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Product Strategy Strategy Research Software Customer Experience 226

Department of Product

OCTOBER 12, 2023

Is freemium the most effective monetization model for SaaS businesses? Meanwhile, a new product we came across this week imagines a future where your desktop isn’t a cluttered mess full of screenshots, downloads, folders and other random, disorganised files. Rich Holmes here. Enjoy the rest of your week!

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Analytic Tools Research Software Reporting Tools Data Visualization 52

Userpilot

FEBRUARY 14, 2021

What SaaS Growth strategies work best in 2021? So even if you have a household brand that goes back to the times before SaaS was cool (1997), marketing is a must. Obviously, as a SaaS business, you don’t want to waste money on outdoor advertising or ineffective display/ social media ads. In-app marketing.

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Feedback Software Research Software Customer Experience User Testing 98

Userpilot

APRIL 10, 2021

Customer segmentation is a classic marketing concept for good reason. There’s a high chance that not all of your customers have the same type of business, come from the same part of the world, or even use your product in the same way. The larger your SaaS empire becomes, the more likely this is to be the case. Source: me.me.

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Analytic Tools Customer Experience Research Software User Testing 98

Intercom, Inc.

FEBRUARY 3, 2022

And further along the line, customer support started being treated as a cost center – a necessary, but non-profitable part of a business. Today, more and more businesses are realizing the true bottom-line impact of creating great customer experiences. In fact, he says the customer experience has never mattered more.

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Mixpanel

AUGUST 3, 2023

How can you connect the dots between your best channels and best users? Retain your users How can you develop a customer marketing strategy? What do your best customers have in common? How can you build a strategy around customer value? What tools can enhance a marketing strategy at scale? Revenue-led.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

How can you connect the dots between your best channels and best users? Retain your users How can you develop a customer marketing strategy? What do your best customers have in common? How can you build a strategy around customer value? What tools can enhance a marketing strategy at scale? Revenue-led.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Usersnap

NOVEMBER 6, 2020

Did you know that technical issues are the number one reason people delete apps off their phones? More than 90% of the downloaded apps are deleted after one use. Similarly, 88% of users don’t return to a website after bad user experience. What does UX have to do with software development, anyway?

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Feedback Software Research Software Weak Development Team UX 111

Reveal

AUGUST 17, 2022

Analyzing data became accessible to all business users. And so much has changed the way businesses and customers consume and work with data. Becoming a data-driven company requires making full use of your business’ collected data, processing it with the right analytics tools, and extracting actionable insights from the results.

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Indicative

OCTOBER 8, 2020

You need an analytics solution and data strategy that can help make that information useful. . By the end, we hope you’ll come away with tips for building an effective Customer Analytics strategy for your company’s product and marketing teams. . For a gaming company, the users are gamers. Who were the new users last month?

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