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Five star advice: Insider tips for dealing with software review sites

Intercom, Inc.

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites. Trustpilot, a consumer review site.

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Customer engagement guide: the what, why and how of effective messages

Intercom, Inc.

Remember those halcyon days when software was sold through licenses and you only had to win over each customer once to stay profitable? This means crafting a message strategy that truly engages its recipients on a regular basis. The anatomy of an effective message. Example messages that facilitate customer engagement.

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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. What is in-app marketing, anyway? What is in-app marketing, anyway? Why you need an in-app marketing strategy.

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App Ratings Prompts: When and How to Ask For a Mobile App Rating

Alchemer Mobile

These messages build up – messages from our friends, our family and yes, the companies we’ve allowed into our inboxes, given our phone numbers, and whose apps we’ve installed. These messages increase revenue, retention, ratings, and customer interaction. This is about much more than ratings.

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The ultimate customer support tech stack for 2022

Intercom, Inc.

With a modern conversational support solution, you can combine proactive , self-serve , and human support capabilities, so your team can get ahead of known problems with targeted messages , automatically answer repetitive queries with bots , and quickly resolve complex issues with automation and a human touch. Let’s dive in.

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The Three Changes in iOS 13 that Product, Marketing, and Technology Teams Need to Know

Alchemer Mobile

The 13th generation of iPhone and iPad software may seem incremental at first, but if you dig deeper there are some notable changes that may impact your app and business. Below I’ve compiled a list of the three changes in iOS 13 that product folks, marketers, and technologists need to pay attention to. So, why does this matter?

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Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment

Alchemer Mobile

Why are more people leaving reviews? Download the 2020 Mobile App Engagement Benchmark Report. The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. App Ratings and Reviews. Why is sentiment changing?